Randy Littleson

Content is crucial in B2B sales. But are your efforts translating into closed deals? We'll explore why simply producing content isn't enough with insights from our recently released State of Revenue Productivity Report. Learn how sales content analytics can optimize your sales cycle by: Understanding content usage by reps and prospects Identifying top-performing assets for more effective training Driving deal acceleration with personalized content strategies Creating a data-driven culture for better decision-making You can read the full post here: https://brnw.ch/21wIHQP

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The average enterprise GTM tech stack has 23 core technologies. Woah… If you work in sales, you’re likely all too familiar with the challenges of managing an ever-growing tech stack. The issue is that adding more tools to your tech stack doesn’t automatically equate to getting more done. 66% of sales reps feel like they’re drowning in technology. How do we give our teams less and allow them to do more? The solution, as we see it, is a fairly simple one: Transfer as many different facets of a specific workflow, like prospecting, over to AI. GTM Partners just dropped a comprehensive ROI study, based on an analysis of G2 customer reviews and conversations with real Regie.ai customers. If you are looking for a deeper understanding of how to apply AI to solve business-critical challenges and expected results from doing it, this guide is your, well, guide.

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Selling on cloud marketplaces is a game-changer for your sales strategy. What does this actually mean for AEs and how can you take advantage of these benefits? Take a look at this blog for more tips for unlocking co-selling success, written firsthand by Invisory’s AE, Javier Melo. Read it today: https://lnkd.in/ghRH5C98

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What are the best practices for working with ABM leads? Should BDR or AE teams handle them? Listen to the full conversation "Small Budgets, Big Ambitions. Starting ABM from the Trenches" here ➡️ https://ow.ly/SQvR50RjOwO

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Most GTM teams are DROWNING in inefficiencies right now. And it's killing their deals left and right. But what if AI allowed you to: 💥 Automate account research 💥 Streamline prospecting 💥 Align sales & marketing 💥 Improve the accuracy of lead scoring 💥 Understand your competitors And we're not talking about some generic chatbot. We're talking purpose-built AI that embeds deep sales expertise into every workflow. The result? Massive time savings, higher productivity, and a bigger pipeline. Check out this episode of Future Proofed to learn about the no-brainer GTM AI workflows teams are already using for faster growth! 🔗 Link to the episode: https://lnkd.in/gnYRxEJK Trust me, this is the future of selling. And if you're not on board, you'll continue to sink. #AI #sales #productivityhacks #revenuegrowth #gotomarket #gtmai

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HG Insights ABM scoring solution in action… You’ve got it…a list of your ideal prospects showing the highest propensity to buy… What now? 🤔 How are you driving the effective execution of this invaluable information across your sales teams at scale? Dynamic data is constantly evolving, the key is speed. ⚡ Without a clear, practical framework in place on how to act on this data, the value is eroding, and your competitors are getting to your key accounts first. SGT is helping companies around the globe quickly implement a clear structure and process that embeds this data into the heartland of your sales team to drive rapid adoption and execution at scale. #salesenablement #salesprocess #salesplaybook #salesmethodology #salestransformation

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Driving urgency with buyers requires personalizing your sales message to their needs and priorities. That means your team needs to dig deep to uncover key pain points and decision-makers. Here’s some of our best content to get your team executing next-level discovery: https://hubs.ly/Q02CwFd20

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Struggling to rev up sales with mid-tier channel partners? 😴 Ditch the discounts and generic incentives – they're a snoozefest! 🥱 This article offers a fresh approach: categorize partners based on performance and tailor your strategy. 📈 Invest in high-performers and leverage automation for the rest. Loyalty programs can be your secret weapon to incentivize results. 🏆 The key? Building trust and strong relationships. 👊 Read the full article and unlock your mid-tier partner sales potential! 🚀 https://ow.ly/zYcl50SgWmI

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It's too much cart before horse if you're only focused on deal forecasting each week and NOT reviewing revenue plan and #sales capacity KPIs too. If you're at-risk of missing the quarter, you need to be informed by root-cause insights and early indicators to get things back on track. Even if you hit your number this quarter, you can still miss for the fiscal year if you're not looking at future revenue-building capacity risks. Read the in-depth article for #salesleaders #revenueoperations #revops #chiefrevenueofficer: https://lnkd.in/eZvHCrrF

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck! Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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Collaboration between sales and marketing is crucial for maximizing impact and increasing ROI of GTM campaigns Our latest blog shares ways to support your reps with strategies ranging from optimizing CRM use to empowering reps with actionable insights. Click the link below to learn more about 12 such strategies. #SproutsAI #SalesEnablement #B2BSales #MarketingStrategy #ROI

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As a #GTM leader, you're likely facing the challenge of overcoming customer indecision every day. Many GTM leaders working on improving their sales motions have been tuning into The Transaction. Just a hunch, but if that's a serious priority for you, you should really check out this episode. In Episode 10, Matt Dixon, renowned author and sales expert, joins Co-Hosts Craig Rosenberg and Matt Amundson for an in-depth discussion on how to decode sales indecision and build trust between buyers and sellers. Matt dives into how to solve critical sales issues such as: 🔍 Diagnosing Customer Indecision 🤝 Building Trust Through Transparency 🚀 Ensuring Value and Confidence in Your Solutions Also, Matt shares insights from his groundbreaking book, The JOLT Effect, and reveals strategies that top performers use to turn hesitant prospects into confident buyers. Check out the full episode using the link in the comments! 🎧 🗣 Huge shoutout as always to the team at Ringmaster B2B Podcasting who make this show possible! If you're launching a podcast for your brand, make sure you're partnered with the go-to solution for branded podcast production. #salesindecision #trustbuilding #b2bsales #gotomarket #saassales

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Your team deserves value from the tools they use, not disruption. With the right platform in place, all your AEs can be your top AE. Data + your GTM team + SalesAI = business success. See how SalesAI simplifies your every day and increases the value of your existing tech stack: https://bit.ly/3QQHMkN #SalesTech #AI #GTM

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Track buyer journeys from awareness to conversion and beyond with RevSure's Full-funnel Attribution Solution. Select the stages, events, touches, or activities of the journeys and filter them by segment, region, channel, or source. You can even trace journeys across the SDR/BDR/Sales motion and more. Learn more about RevSure's Customer Journey Analysis capability here: https://lnkd.in/g9C6RrH8 #B2Bmarketing #marketingattribution

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How can DealHub accelerate your strategic GTM plan? Here is what Moran Laufer, CFO at Factorial has to say about their approach…. * Generate company-wide operational efficiency * Manage the entire Quote-to-Revenue lifecycle around one source of truth * Standardize execution across every GTM line-of-business Kudos to Jonathan Angel for creating an exciting partnership with our customer – resulting in outstanding success. #GTM #finance #strategy

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Looking for a way to soar above the competition in client engagements? 🤔 Learn how to make storytelling your SaaS sales superpower. Our latest blog discusses how to use storytelling to capture attention, deepen client connections, get buy-ins from key audience members, and bring more value to every client interaction. ✨ Signature 2Win Storytelling Strengths ✨ -Define the "Big Idea" by combining the organizational objectives with compelling story themes -Build Professional empath and gain client trust -Frame problems and position product features are solutions Read more on our blog!  https://lnkd.in/gMP63aeE #storytellingtraining #businessstorytelling #publicworkshop #presales #sales #clientsuccess

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CALENDARS ARE GOOD FOR MORE THAN JUST QUOTA COUNTDOWNS In fact… They might just hold the key to your entire revenue org. In our latest guide, we explore why your operating cadence — the rhythm that drives your entire revenue org — matters so much. We’re sharing an ideal monthly operating rhythm calendar. AND key touch points that drive your revenue teams forward. (With relevant, critical metrics included). Make the most of your operating cadence. Download the guide here: https://lnkd.in/g4BrrjVf

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Convert more leads with just a few tweaks to your discovery call approach. Effective questioning is the key to unlocking meaningful client relationships and driving sales forward. Learn top strategies from Allego to elevate your sales team's approach to discovery calls. https://hubs.la/Q02vv_cQ0 #SalesDiscovery #DiscoveryCalls #SalesTips

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💯 Have you mastered targeting different buyer mindsets yet? 🎯 Reaching the unaware is difficult. There's a massive 95% segment you could tap for fast growth. But it takes a thoughtful, multi-channel approach. How do you get your solution in front of buyers who don't know they have a problem? 🤔 Share your best tips, and drop wisdom below! 🌟 #Advertising #CustomerAcquisition #AudienceInsights

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