Domestique

This week's featured RevOps Agency? Domestique So who are they? 1️⃣ Service Offerings: They offer 4 main service offerings: 1. RevOps Audit 2. RevOps as a Service 3. Technology Services 4. GTM Strategy 2️⃣ Industries Served Based on their listed customers, they tend to mostly work with B2B SaaS businesses. 3️⃣ Notable Customers: Gainsight, Pax8, BlueConic 4️⃣ HQ: Colorado, US 5️⃣ CRMs They Work With: Salesforce & HubSpot To learn more about Domestique, visit their website at https://lnkd.in/g4rCAHwU

Domestique defines Revenue Operations ( #RevOps ) as the connective tissue across the entire customer journey. This encompasses marketing operations, sales operations, and customer success operations, aligning these functions with other related teams such as product marketing and finance. RevOps at Domestique is structured around five key work streams: 1. Planning (Strategy): Developing a documented strategy that allows you to operationalize your GTM strategy. 2. Process: Ensuring day-to-day operations align with the strategy, ensuring everyone follows the same steps and processes. 3. Tooling: Setting up the GTM tech stack to support the strategy and processes effectively. 4. Data: Using data derived from the tech stack to make informed decisions. This involves measuring only what can drive decisions and presenting data in a clear, understandable manner. 5. Enablement: Focusing on skills, tools, and competition in the market to enhance overall performance. This is your closed feedback loop. The ultimate goal of RevOps, as defined by Domestique, is to provide a comprehensive and integrated approach to managing the entire customer journey, ensuring that all related operations are seamlessly connected and optimized for better decision-making and performance.

🚀 Why Consider a Fractional RevOps Team? 🚀 As businesses navigate today's....dynamic... environment, many are weighing the benefits of fractional RevOps teams vs. in-house teams. Here’s why a fractional approach might be your best bet: 💸 Cost Efficiency: Lower overhead and scalable engagement. 🧠 Expertise & Experience: Access to top-tier skills and up-to-date knowledge. ⏩ Speed to Impact: Rapid deployment and immediate value. 🧘♀️ Flexibility: Project-based focus and objective insights. ❗ Reduced Risk: Less disruption and ability to test before committing. Fractional teams bring seasoned professionals who deliver immediate results and help optimize your RevOps without the long-term financial commitment. This can be particularly advantageous in uncertain times or during rapid growth. Combining fractional expertise with an in-house team's long-term strategic alignment can be the perfect hybrid approach for sustained success. #RevOps #FractionalTeams #BusinessGrowth #RevenueOperations #GTMStrategy

Aligning your marketing and sales teams is crucial for maximizing revenue and creating a cohesive go-to-market strategy. Here are key steps to ensure alignment: 1. Establish a Unified RevOps Framework: Integrate marketing, sales, and customer success to ensure seamless coordination. 2. Shared Goals and Metrics: Develop common objectives and KPIs like MQL to SQL conversion rates and pipeline velocity. 3. Integrated Planning: Conduct regular joint strategy sessions and document your approach, including your ICP and sales methodology. 4. Consistent Processes: Hold alignment meetings and create a Campaigns Council to refine strategies. 5. Unified Tech Stack: Use integrated tools for CRM, marketing automation, and data analytics. 6. Data-Driven Decisions: Utilize cross-functional dashboards and maintain high-quality data. 7. Continuous Feedback: Implement a Demand Council for regular review and adjustments. 8. Cross-Functional Training: Develop skills across teams and clarify roles. By focusing on these areas, you can drive better performance and achieve greater alignment. #RevOps #SalesAndMarketing #Alignment #GTM

Sales velocity is a critical metric for businesses looking to optimize their sales processes and increase revenue growth. By understanding and improving your sales velocity, you can make more informed decisions about managing your sales pipeline and forecasting future revenue. The sales velocity formula calculates the rate at which your business earns revenue from your sales pipeline. It incorporates four key metrics: #️⃣ Number of Opportunities (N): The total number of deals in your sales pipeline. 💲 Average Deal Value (ADV): The average dollar amount of each deal in your pipeline. ➗ Win Rate (W): The percentage of deals won (also known as the conversion rate). 🗓 Length of Sales Cycle (L): The average amount of time it takes to close a deal, typically measured in days. The formula for sales velocity is: Sales Velocity = {N x ADV x W} / {L} Why It Matters: Understanding your sales velocity helps identify bottlenecks in the sales process and areas for improvement. By focusing on strategies to increase the number of opportunities, raise the average deal value, improve the win rate, or shorten the sales cycle, organizations can significantly impact their revenue generation efficiency. Improving sales velocity not only boosts revenue but also enhances forecasting accuracy and strategic planning, making it an essential metric for sales and revenue operations teams. #revops #salesvelocity #gtm

Maximizing the return on investment (ROI) for marketing spend is more crucial than ever. One powerful way to achieve this is through effective marketing attribution models. Attribution models help businesses understand which marketing efforts are driving conversions and revenue, allowing for smarter investment decisions. Here’s an essential guide to maximizing your ROI through effective attribution models. There are several attribution models, each with its own strengths and limitations: First-Touch Attribution: This model assigns all credit to the first interaction a customer has with your brand. While useful for understanding which channels are generating initial interest, it doesn’t provide insight into the effectiveness of subsequent touchpoints. Last-Touch Attribution: This model gives all credit to the last interaction before a conversion. It’s helpful for identifying the final push that drives conversions, but it overlooks the importance of earlier touchpoints. Multi-Touch Attribution: This model distributes credit across multiple touchpoints throughout the customer journey. It provides a more comprehensive view of how different channels work together to drive conversions. Linear Attribution: This is a type of multi-touch model that evenly distributes credit across all touchpoints. While it ensures every interaction is valued, it doesn’t account for the varying influence of different touchpoints. Time-Decay Attribution: This model gives more credit to touchpoints closer to the conversion, under the assumption that recent interactions have a greater impact on the decision to convert. Position-Based Attribution: This model assigns 40% of the credit to both the first and last interactions, and the remaining 20% is spread across the middle touchpoints. It balances the importance of initiating and closing a sale. Selecting the appropriate attribution model depends on your specific business goals and the nature of your customer journey. Here are some factors to consider: Business Objectives: Align your attribution model with your overall business objectives. If your goal is to understand how customers discover your brand, a first-touch model might be best. If you want to identify what drives final conversions, last-touch might be more appropriate. Customer Journey Complexity: Consider the complexity and length of your customer journey. Multi-touch models are ideal for longer, more complex journeys where multiple interactions influence the final decision. Data Availability: Ensure you have access to comprehensive and accurate data across all touchpoints. Incomplete data can skew your attribution analysis and lead to poor decision-making. https://lnkd.in/g-Qvd54U

Revenue Operations is the strategic integration of sales, marketing, and customer success operations across the full customer lifecycle, from initial contact to retention and expansion. RevOps is not merely a rebranding of existing roles; it is a comprehensive framework that focuses on improving efficiency, accountability, and visibility across all revenue-related functions. By consolidating operations, RevOps provides a unified approach to driving growth and achieving revenue goals. At Domestique, we’ve developed a comprehensive RevOps framework consisting of five key work streams: Planning, Process, Tooling, Data, and Enablement. Here’s a closer look at each component: Planning: This foundational step involves capacity planning, territory strategy, and developing values-based messaging frameworks. A documented strategy ensures that everyone is aligned and working towards the same goals. Process: Derived from the planning phase, this involves the day-to-day operations that keep everything running smoothly. Standardized processes ensure consistency and efficiency across the organization. Tooling: Your tech stack should support your strategy and processes, not dictate them. RevOps involves setting up and integrating tools that enhance productivity and provide valuable insights. Data: Accurate, accessible data is crucial for decision-making. RevOps emphasizes measuring only what can be used for actionable insights and presenting data in a way that’s easily understood by all stakeholders. Enablement: This work stream focuses on the skills, tools, and market knowledge needed to execute your strategy effectively. Continuous training and development ensure that teams are equipped to meet evolving challenges. https://lnkd.in/gzNFK3Di

Who should #RevOps report to? The answer to this question can significantly impact the efficiency and effectiveness of a company's go-to-market strategy. https://lnkd.in/g4ycryWd

Why go fractional? In today's “do more with less” environment, RevOps has become an integral part of aligning sales, marketing, and customer success teams to streamline processes and maximize revenue growth. However, many organizations struggle with the cost and complexity of hiring and maintaining a full-fledged RevOps team. This is where the concept of fractional RevOps steps in. Fractional RevOps offers businesses a flexible and cost-effective solution to access high-caliber expertise without the full-time commitment. 1. Cost Efficiency One of the most significant advantages of fractional RevOps is cost efficiency. Hiring a full-time RevOps team, which typically consists of professionals with expertise in sales operations, marketing operations, data analysis, and customer success, can strain a company's profit and loss statements. With fractional RevOps, businesses only pay for the specific services they need, making it a budget-friendly option for companies of all sizes. This allows you to tap into the necessary expertise without the overhead of full-time salaries and benefits. 2. Access to Diverse Skill Sets RevOps is a multifaceted discipline that requires expertise in various fields, such as marketing operations, sales enablement, data analysis, and process optimization. By engaging with a fractional RevOps agency, companies gain access to a team of professionals with specialized skills. This allows businesses to leverage diverse competencies for each aspect of their revenue operations strategy, resulting in a holistic approach that drives results across departments. 3. Scalability and Flexibility Businesses, especially startups and mid-sized companies, experience fluctuations in their needs. A fractional RevOps solution offers flexibility in scaling the level of support as your business grows or as specific projects arise. Whether you need more focus on marketing operations for a product launch or require data analysis expertise to streamline your sales funnel, fractional RevOps can adjust to meet your dynamic requirements. 4. Strategic Guidance Beyond operational support, fractional RevOps experts bring a strategic perspective to your organization. They understand the broader business landscape and can offer insights that align RevOps initiatives with your overall corporate strategy. This strategic guidance helps identify opportunities for revenue growth, streamline processes, and eliminate silos, ultimately enhancing your company's ability to achieve its goals. 5. Accelerated Time to Value Because fractional RevOps professionals are seasoned experts, they can quickly understand your business needs and implement solutions that drive immediate results. This accelerated time to value is critical in today's competitive environment, where delays in revenue generation can significantly impact your business. https://lnkd.in/gvwy9cTM

We don't just build silly little RevOps models around here. Domestique gives back to the local community too - something I really appreciate about working with this team. It was great to hear about "the brilliant kids who will eventually replace all of you" from Alex & Rhys. My job is safe for at least a few more years. #revops #jobsecurity