Mindtickle’s Post

Are you facing content chaos in sales and marketing? An effective sales enablement strategy is essential for overcoming this challenge. A 2023 study shows that 97% of users who quickly access content through sales enablement software enhance their client communications. Efficient content delivery is crucial for boosting team performance and driving revenue. Discover strategies to optimize your sales process with insights from Seismic. #salesenablement #businessgrowth #teamperformance https://lnkd.in/dp4d9rsR

Are your sales and marketing teams misaligned? Here are the tell-tale signs: 🔺 Customers don't engage with marketing content, even when you're spending a lot 🔺 Sales ignore available marketing content 🔺 Sales and marketing teams don't meet regularly 🔺 Sales claim the leads are low quality Sound familiar? Check out this post from our partners at SugarCRM to re-align your teams. https://okt.to/iwSZvb #SugarCRM #salesteam #MarketingTeam #teamalignment

The #Sales pain point being solved: The fact that #Marketing is reluctant to help; won't help; can't be trusted to help; and evades support for last-minute pursuits. Salespeople, Raise your hand! #revenue #salesenablement #salessupport #productmarketing #enablement #CMO #CEO #businessdevelopment #insidesales #content #salesmanagement

Thanks to Tanaaz Khan and Content Camel for featuring our insights in this recent article! #B2BMarketing #ContentMarketing #B2BSales Check it out! https://lnkd.in/g5hSyF-g

Discover how to effectively convert leads into customers with compelling content in this insightful guide to sales funnel success: https://lnkd.in/gjuNWVeB @copywriterRSP

Content isn’t king. (And it sure isn’t enough to drive revenue) If you want tangible results, you need more than just content. You need to build “content capital”- content with a quantifiable ROI. Every week, I speak to 10+ B2B founders who say to me: “We don’t have leads” They think that’s what their problem is. It’s not. Sure, we can get them 5-10 MQLs every month but: → If they can’t have executive level conversations → If their sales team doesn’t have the right training → If they don’t know how to package services → If they don’t know what their GTM looks like → If they don’t know what their ACV is → If they don’t know how to run discovery Those MQLS don’t turn into SQLs. And, even with good content marketing - the sales cycle is long. And unforgiving. It takes 7 weeks worth of content to have prospects reach out to you. So yes, you need good content. But you also need a team of killer SDRs. → Who can start conversations with the right people → Book meetings with prospects Not to mention your very own deal desk to help you close with my partner who’s done $250mil of enterprise sales. On TOP of of quality content. Because here’s the truth: Marketing + Sales = Revenue We take over your whole funnel, not just isolated parts. Any agency can get you leads, Not many can get you deals. Choose wisely. Get in touch via the link in my comments.

🔹 According to Salesforce, the average seller spends just 28% of their week actually selling. 🔹 Imagine selling: ✅ 24 hours/day ✅ 7 days/week ✅ 365 days/year With OneMob microsites, you can! That’s the power of asynchronous selling. Your personalized, interactive sales content is available anytime, anywhere. Key Benefits: 🌟 Always-On Presence 🌟 Engaging Multimedia Content 🌟 Personalization at Scale 🌟 Detailed Analytics 🌟 Time Efficiency 🆓 Create your selling microsite today and experience 24/7, 365 selling! 🆓 https://lnkd.in/gyA-kzFq #digitalsales #videoselling #virtualselling #asynchronous

Nailing your B2B SaaS content strategy starts with asking the right questions during client intake. After working with clients across multiple verticals, I've zeroed in on 3 non-negotiables I need before building a content strategy: 🟪 Customer research Asking marketing, product, and sales teams to fill out a questionnaire that digs into: - Who are their buyers, and who makes up the buying committee? - What does their buyers’ day-to-day look like? - What pushes them to consider their solution? - How do they research new software solutions? 🟪 Product research Asking product and marketing teams to fill out details on: - Features and benefits of the product - Typical use cases (and departments) - Collateral showing the product in action (interactive/video demo) - Access to the product itself 🟪 Competitor research Asking product, marketing, and sales team to share details like: - Top competitors in the market (direct & indirect) - GTM or positioning documents to understand the market - Feature comparison list for bottom-of-funnel content - Competitors that buyers are currently mentioning in sales calls I also ask them which employees would be a good fit to lean in on as an internal SME and if they have any existing content assets. This is useful if you’re building a thought leadership program or conducting regular interviews for pieces—which is typically the basis of my process. Consolidating this information during the intake process prevents constant back-and-forth later on—and helps internal teams access everything in one place.

I spoke with the head of content at a B2B SaaS company with an +8 figure valuation. Crushing it. But they had a major problem: They didn't fully utilize their blog + newsletter for lead and sales generation. Here are the problems I encountered and the solutions I offered: 1) Their blog wasn't consistent enough They were sharing content every once in a while. If you want to generate leads from your blog, you need to be consistent. Solution - create 1x long-form article per week. 2) The blog was full of beginner articles I'm a user of the product. I know what type of content interests me. Yet, when I look at the company's blog, most posts are too beginner-focused, making it hard to generate revenue. Solution - create articles that solve specific problems for your ICP. 3) The newsletter was full of product updates Nobody likes getting product update emails. Most are company-focused and should remain as an internal document. A good newsletter educates and HYPES your users about your product. Product updates are just plain boring. Solution - Create a 1x newsletter a week that educates your readers and has CTAs for your products. Right now, it wasn't a good time for them to work together but I did try to provide as much value as possible during the call. Goodwill compounds. Onto the next one.

Content is a key part of any successful sales enablement strategy.