Propensity

The ultimate measure of marketing success is consistently exceeding revenue targets - and that’s only possible when your teams are in sync. Want to gain some insights into how to make that happen? Look no further than Propensity partner LittleBirdMarketing 's podcast: Ponderings From the Perch. 🐦⬛ In “How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation”, CEO Priscilla McKinney and CRO Stephanie Douglass tackle that crucial 'hand-off' between marketing and sales. This conversation is a goldmine for anyone looking to enhance their revenue strategies through effective sales and marketing integration. 🎧 Listen to the full discussion here: https://lnkd.in/eWYPgVmg #ABM #SalesMarketingIntegration #B2BMarketing #RevenueGrowth #LeadGeneration #MarketingStrategy

Propensity ABM + Hubspot Now available in the Hubspot MarketPlace, with our NEW integration you can leverage all your ABM Campaign engagement data.😍 What data is transferred into HubSpot for marketing emails? Marketing email sends, opens, clicks, and replies. How does the Propensity scoring work when pushing data into HubSpot? We provide account and contact level warmth scoring. The warmth reason, change date, and score are all passed into HubSpot so you can set up workflows to route the hottest leads to the right sales reps. When is data pushed into Hubspot? Data is pushed into HubSpot daily based on your preferred CRM sync settings. Plus, so much more, check out our Hubspot integration FAQ here: https://ow.ly/E5z250SFsfI

If you are a marketing agency that’s considering adding ABM as part of your service offering, you’re probably curious about how to price this new approach. Consider: Your ICP: What size of company are you targeting? What’s their existing average contract value? The existing market: Do you already have a strong market presence in order to command higher prices? Or are you still building your brand? Influential factors: What’s the scope of work? Will you need to hire external consultants or freelancers? Market validation: Can you reach out to your existing network and solicit feedback? Pricing a new service is a delicate affair. Here are our thoughts on doing it right, based on Propensity’s work with other B2B marketing agency partners: https://ow.ly/5R2Z50SxQqM #Propensity #ABM #B2Bmarketing #marketingagency #serviceofferings

ABM results don’t require months of investment before seeing results. Marketers can jump in quickly and start effective account targeting within just a few minutes if they can access an intuitive platform that gives them all the tools they need. Propensity is a next-gen ABM platform that’s so simple to use, marketers can set up their first campaign in minutes - not days or weeks. Watch this quick 3-minute demo that shows you how simple integrating ABM into your marketing efforts can be: https://lnkd.in/dBp2j5zK #Propensity #ABM #demo #marketingstrategy

🚀 Exciting Insights from #ExperienceInbound 2024 As proud sponsors of May’s Experience Inbound, Propensity was thrilled to support exciting conversations about modern marketing and sales approaches, including evangelism as a retenion mechanism. One of the keynote highlights just happened to be Kyle Jepson, Chief Evangelist at HubSpot. 🔑 Key Insight: While attracting new customers is crucial, enhancing customer retention is equally vital. Did you know a mere 5% increase in customer retention can boost company revenue by 25-95%? Even with AI looming, genuine connection and personal touch still reign supreme in marketing and sales in 2025. Here’s what Kyle had to say about building trust: “When prospects see that your employees are there for your customers and are helpful and accessible, it builds trust in your brand and a sense that you’ll be there for them, too.” Dive deeper into Kyle’s insights and learn more about customer retention and employee evangelism: https://ow.ly/7eqv50StOQ6 #Propensity #CustomerRetention #BrandEvangelism #HubSpot #MarketingStrategy #BusinessGrowth #InboundMarketing

Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

Will you be attending INBOUND24 in September? We’d love to see you! Propensity will be in Boston September 18-20 for INBOUND24 and we’ll have our own booth at the event, so swing by, hang out, and talk shop with us about all things ABM. https://www.inbound.com/ #Propensity #ABM #INBOUND24 #HubSpot #Boston

Are there more data points that you can gather beyond just intent signals? Yes! Beyond intent and contact data, next-gen ABM platforms like Propensity also examines social media accounts for skills and interests that may help a marketing team better target or communicate with their ICP. Think about it: by looking at a lead’s social media, you’ll be able to see a wealth of information (such as likes or interests) that can help you craft more personalized outreach. The more you know, the easier it will be to connect and communicate, so the more data you can gather, the better. Learn more about the value of going beyond pure intent data here: https://lnkd.in/eJD4gwDs #Propensity #ABM #ICP #intentdata #socialmedia

ABM is a team effort! If you’re using Propensity, and need to know how you can add different members of your team (and manage permissions) look no further than this quick how-to: https://ow.ly/GPYq50StP7k #Propensity #ABM #HowTo #teamwork