The Transaction

Here's a small taste of what you can expect from just the first 4 episodes of The Transaction! 🍽 🎉 Episode 1 is live now! - Links in the comments Thank you again to our 🔥🔥🔥 first 5 guests! ➡️ Episode 1: Kelly Wright - Available NOW ➡️ Episode 2: Mac Reddin 🦕 - 3/21 ➡️ Episode 3: Scott Brinker X Esteban Kolsky - 3/28 ➡️ Episode 4: John Barrows - 4/4 #startups #techfounders #saasfounders

Here's the thing - John-Henry Scherck is talking about content. In order to stand out in today's crowded market, you can't try for content bunt singles. You gotta put yourself out there and go big or go home. Great take in this highlight reel and great episode of The Transaction.

As a #GTMLeader, you're likely grappling with the balance between taking risks and reaping rewards. It's a fundamental challenge that resonates with many of us. If you're keen on exploring this dynamic further, you should definitely check out the latest episode of The Transaction. In Episode 11, John-Henry Scherck joins Co-Hosts Craig Rosenberg and Matt Amundson to discuss why bold moves lead to bold results in the world of marketing. In a crowded market, having a unique and meaningful voice is more critical than ever. John dives into key insights such as: 💥 The Impact of Bold Moves in Marketing 📈 Building an Owned Audience for Long-term Success ⏳ The Importance of Time to Value and Scannability in Content 💡 Strategic Risk-taking for Significant Wins Check out the promo video where John shares his thoughts on the crucial relationship between risk and reward. It's a game-changer! Catch the full episode using the link in the comments! 🗣 Huge shoutout to the team at Ringmaster B2B Podcasting for making this show possible! If you're launching a podcast for your brand, make sure you're partnered with the go-to solution for branded podcast production. #marketing #GTMstrategy #B2Bmarketing #contentstrategy #riskandreward

As a #GTM leader, you're likely facing the challenge of overcoming customer indecision every day. Many GTM leaders working on improving their sales motions have been tuning into The Transaction. Just a hunch, but if that's a serious priority for you, you should really check out this episode. In Episode 10, Matt Dixon, renowned author and sales expert, joins Co-Hosts Craig Rosenberg and Matt Amundson for an in-depth discussion on how to decode sales indecision and build trust between buyers and sellers. Matt dives into how to solve critical sales issues such as: 🔍 Diagnosing Customer Indecision 🤝 Building Trust Through Transparency 🚀 Ensuring Value and Confidence in Your Solutions Also, Matt shares insights from his groundbreaking book, The JOLT Effect, and reveals strategies that top performers use to turn hesitant prospects into confident buyers. Check out the full episode using the link in the comments! 🎧 🗣 Huge shoutout as always to the team at Ringmaster B2B Podcasting who make this show possible! If you're launching a podcast for your brand, make sure you're partnered with the go-to solution for branded podcast production. #salesindecision #trustbuilding #b2bsales #gotomarket #saassales

🦖 We've touched on a surprising number of dinosaur-related mistakes through the first 9 episodes of The Transaction. From someone spelling Commsor 🦕 as "Commsaur" eventually leading to their dinosaur logo... To someone getting a "cool tattoo" of a dino that turned out to be Arc'teryx's exact logo. Which one of these Dino-related incidents is your favorite? Or if you, somehow, know of another goof involving dinosaurs and branding, PLEASE leave a comment and share that with the world! ➡ If you want to hear about the Arc'teryx tattoo story, check out the latest episode featuring Doug Landis. Links in the comments. ➡ If you want to hear about all the Mesozoic marketing madness that's going on at Commsor, check out our interview with Mac Reddin 🦕. Links in the comments. #brand #dinosaurs #dinos #marketing #gtmstrategy

As a GTM leader, you’re probably trying to solve big problems, like outbound sales, every day. A lot of other GTM leaders working on improving their sales motions have been tuning into The Transaction. Just a hunch, but if that's a serious priority for you, you should really check out this episode. In Episode 9, Doug Landis, CEO of DL ADVISORY joins Co-Hosts Craig Rosenberg and Matt Amundson for a B2B sales and messaging masterclass, including an explainer of his Hypothesis Selling methodology. Doug dives into how to solve serious sales issues such as: 💩 Why Outbound Has Become So Ineffective ↕️ The Value of Verticalization in Competitive Markets 💡The "Thought-Leadershipization" of Executive Teams Also, Craig is locked in a life-or-death struggle against the internet and Matt shares his personal insights on Nick Mehta and Doug’s fashion choices. Check out the full episode using the link in the comments! 🗣 Huge shoutout as always to the team at Ringmaster B2B Podcasting who make this show possible! If you're launching a podcast for your brand make sure you're partnered with the go-to solution for branded podcast production. #outbound #outboundsales #b2bsales #gotomarket #saassales

I had the opportunity to discuss Signal-based selling at The Transaction Here are some of the key takeaways 1) Only 5% of accounts are in-market at any given time. In an economy back to 'normal', focusing sales efforts based on the signals that a company or a potential buyer may be in market is critical. 2) Signals have become a buzzword and too many vendors are calling everything signals. It is critical to separate segmentation and signals 3) Signals combine  • intent (surge in content consumption) • events and activities such as job postings or topics discussed on social networks, and • direct engagement with your brands such as website visits or product usage 4) Successful businesses combine signals with precision targeting. #signalbasedselling

I have always loved the word "co-create" when it comes to the sales process, that is, working collaboratively with your buyer to develop a solution that they are bought into. Ashley Welch is next-level on the idea of co-creation. Check out this highlight reel from her episode of The Transaction.

In Episode 8, Ashley Welch made a strong case for applying Design-Thinking, and in turn Co-Creating, to the B2B sales process. Here's one of the powerful quotes she shared which demonstrates the need for sellers to do more for their buyers than just giving them the same, tired pitch. Catch the full conversation between Ashley, Craig, and Matt, using the link in the comments. #salesprocess #salesdeck #salescall #b2bsales #gtmstrategy

🗣 TO ALL SELLERS: We humbly request an end to the "Gotcha" Questions! Asking prospects these "gotcha" questions sounds cringy 😬 and lacks any sense of collaboration or co-creation. Instead, Ashley Welch suggests asking genuine questions, leading with curiosity, and showing that you care. So sellers, is that a fair compromise? Do we have a deal?? ⚖️ 🔘 If yes, please share this with someone else that NEEDS to hear this. 🔘 If no, please watch or listen to the full episode with Ashley and then ask yourself this question again. Catch the full audio + video of Craig and Matt's conversation using the link in the comments. As always, shout out to Casey Cheshire 🎤 and Ringmaster B2B Podcasting for making all of this possible. #sales #b2bsales #discoveryquestions #salesdiscovery #salesdiscovery