Scott Brazina

Smashing the Anti-Semitism Money and Power Network. This article https://bit.ly/3Xr5acT by Danielle Pletka focuses on weakening the Anti-Semitism Money and Power Network through: 1) Legal measures - enforcing existing anti-discrimination laws and hate crime legislation 2) Increased transparency - universities disclosing all foreign donations as required by law 3) Investigations - the role of foreign money in promoting anti-Semitism on campuses. It emphasizes the need to adopt clear definitions of anti-Semitism and expects social media platforms to be more accountable. #Antisemitism #Discrimination #Transparency #Accountability #bringthemhome

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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A Go-To-Market strategy is like a master chess plan. It outlines how a product will be positioned, priced, promoted, and delivered. As companies grow, their GTM strategies evolve. Each stage has its own set of challenges and opportunities. The following are typical GTM activities at various company stages through the lens of a game of chess. ♟️Startups & Early-stage Companies Startups are like chess players with opening moves. The primary focus is to validate the product-market fit & prove that their strategy can win the game 🚩Validate PM Fit: Ensure your product addresses a critical need for your customers 🚩Define the Target Market: Identify key opportunities & ideal customers.  🚩Understand Customer Needs: Know their pain & needs 🚩Craft a Value Prop: Clearly explain how your product offers a unique advantage superior to the competition 🚩Gain Initial Traction: Develop marketing & sales strategies to capture the interest of early adopters 🚩Establish a Feedback Loop: Set up a customer feedback loop to refine tactics ♟️ Growth Stage Companies As companies enter the growth stage, you shift to a middle-game GTM. You focus on expanding influence across the board while keeping existing customers happy 🚩Scale Operations: Enhance your infrastructure for increased demand 🚩Expand Market Reach: Identify & move into new market segments, geographies, or verticals 🚩Optimize Channels: Streamline sales & marketing channels for efficiency & scalability to optimize your position  ♟️ Established Companies For established companies, the GTM strategy becomes a complex endgame. Coordination across different product lines & regions is essential for a unified strategy & consistent messaging 🚩Coordinate Strategies: Align GTM strategies across various product lines & regions to work together 🚩Consistency in Messaging: Maintain a consistent brand & message across all channels & markets 🚩Develop Comprehensive Strategies: Plan meticulously for product launches, channel partnerships, & targeted marketing campaigns for a strong position ♟️ Product Launches & Major Updates At every stage, product launches & major updates are like decisive moves that can win the game. They require careful planning & execution to make a significant impact 🚩Conduct Market Research: Understand the market landscape. Identify your audience & key opportunities 🚩Define Target Segments: Focus on the most promising customer groups 🚩Position the Product: Clearly highlight your product’s unique value proposition for the centerpiece of your strategy 🚩Set Pricing: Develop a pricing strategy that reflects the product’s value & market conditions 🚩Develop Marketing & Sales Plan: Create buzz with a detailed plan to generate awareness & drive adoption A well-crafted GTM strategy is essential at every stage of a company's growth. By adapting to the unique challenges & opportunities at each stage, companies can effectively bring their products to market & achieve sustainable success 🏆

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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The media business has been hit hard in recent years. In the latest episode of Drinkin' on LinkedIn, I share insights on what went wrong and how you can prepare for new opportunities. The advent of streaming broke the two-legged revenue model of carriage fees and advertising that funded television for decades. This coupled with migration of younger audiences to social media and years of overproduction has led to a depression-like downturn in the media sector. So what can you do to better your career? Take a deep dive into the world of social media. Learn how the Creator Economy works and where you might fit into it. Also, get prepared for AI. These are the areas where new opportunities are emerging, and where you can position yourself for success. Join me for a drink and some candid insights on the state of the media business. Drinkin' Kahlua and black coffee.

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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In B2B markets, a great product simply isn't enough for success. Recent studies, including the Liquid x Avasta Challenger Index, confirm this: B2B technology companies need a robust brand to drive profitable growth. Several factors contribute to building a successful brand, such as establishing a strong online presence and creating a compelling brand narrative. However, companies that prioritize brand-building efforts often experience higher customer loyalty rates, improved sales performance, and a distinct competitive advantage in their respective industries, thus making it worth any investment. By understanding the evolving needs and behaviors of B2B customers and aligning brand strategy with market perceptions and customer values, companies can harness the power of branding to stay ahead of the competition and position their companies for long-term success. #B2B #BrandBuilding #CX

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At B2B Summit this year, my colleague Hannibal Scipio led a panel discussion with real talk from partner ecosystem leaders. Some key observations -- "Suppliers must prioritize and communicate the value of all ecosystem partners within their organization, not just through sales numbers, marketing narratives, and slide decks. It is essential to demonstrate a commitment to ecosystem-centric GTM success through actions, behaviors, and core principles – active listening, competence, trust, and leadership." Check out more in Hannibal's blog: https://lnkd.in/dUC4Us78 #partnerecosystems #partnermarketing #B2B

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The CMO risks losing out to the CIO/CTO...but there is a solve. Unless CMO’s take this latest wake up call to lean in to technology - namely the Gen AI revolution - they will concede territory and influence to the IT department and CIO/CTO. Too many marketers have abdicated responsibility for technology to their teams or partners but Gen AI is so disruptive and transformative that CMO’s must take the lead. Read how you as a CMO can do that in your own organisation and what the significant macro use cases are that you should be exploring and experimenting with. My latest POV for Association of National Advertisers. Thanks for publishing guys.

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This analysis is interesting, but it lacks judgment based on data analysis and profit margin calculation. Currently, manufacturers of 6DOF VR all-in-one headsets are selling each unit at a loss, yes, you heard it right, they are incurring significant losses. One company in the industry expanded from 400 employees to 2000, then downsized to 200 after experiencing two years of severe loss-making investments, and now they are focusing on the B2B market. Meta's quarterly losses even exceed hardware sales by tenfold. Continuing this kind of business model is simply burning investors' money. Products like Oculus Go, with a form factor of 3DOF all-in-one headsets, have completely different use cases from products like Quest, which are 6DOF all-in-one headsets. This market does not have consumer users; it focuses on dozens of application scenarios such as education, training, healthcare, and entertainment. These scenarios demand customized products with relatively lower performance requirements. They need simple deployment and user-friendly operation. What's especially important for B2B industries is that manufacturers can develop different functions based on different scenarios and software to meet various customer needs. Moreover, over the past few years, tens of thousands of software and hardware manufacturers, content providers, and integrators have benefited from these 3DOF scenarios. They are making money; they are not incurring losses, especially not from failed products as mentioned in the article. https://lnkd.in/g2vdM9nH

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I always get super excited when a new G2 report is released because it is based on real feedback from actual product users. It's great to see Virtuous continue to be ranked as a "Leader," "Momentum Leader," and "High Performer" in our categories for the Summer 2024 Grid Report. As one review states: “We are soaring to new heights with Virtuous. Virtuous automations are allowing us to respond to donors quicker than ever before, bringing another level of relationship between us and our donors. I love that Virtuous listens to the customers." 🔥🔥🔥 Read more here 👉 https://lnkd.in/eMQ9Diwr #nonprofits #fundraising #philanthropy #software #saas

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This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

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Our data shows that brands can't trace 20% of their campaigns due to the improper use of UTM tags. This means you can't reliably link sales or conversions to campaigns, accurately assess ROI, or determine which campaigns to stop and where to increase investments. Tools like Cerebro automate UTM compliance, and more:

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Most experts struggle with defining their competitive EDGE 👇 ---> Lack of Direction ---> Misaligned Content Strategies ---> Ineffective Execution ---> Poor Market Understanding Success demands a clear strategy. How? By leveraging your expertise through the EDGE (Expert-Driven Growth and Engagement) framework. These elements are: ---> Your powerful EDGE mission statement ---> Content Strategy Essentials ---> Dream 100 Engagement Plan Each offers a distinct path to competitive advantage. Yes, they help you stand out in your field. But also... They empower you to dominate your niche. Create a Clear, Customized EDGE Plan: ➟ Uncover and Package Your Unique Expertise. ➟ Create and Execute a Cohesive and Scalable Content Strategy. ➟ Strategically Connect with Ideal Clients and Influencers. Result? You embark on a transformational journey to unearth the hidden power of your expertise! Let's ditch the generic and dive deep to craft a message that sets you apart. Think this insight could help others? Pass it on. ♻️ -- 👉 Want a custom plan to master your expertise? Drop me a DM

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I remember the day I started my first job in 1986 and my boss told me, we have this new program Lotus 123 - you need to learn it. Ten years later - there was this cool new thing called email, five years after that whispers of the Internet and then in 2009 I traded in my Blackberry for an iPhone ( I really liked my keyboard). All this progress but I still felt comfortable - Flying Cars, The Terminator, and HAL were still science fiction. Then I downloaded Chat GPT and I realized the future is here - whether we are ready for it or not, and the world will never be the same. In my latest blog, I discuss my exploration of AI from my rather small perspective as a sales and marketing professional. How do you think AI will change B2B sales and marketing? https://lnkd.in/dKFTSb89 #AI #Sales #Marketing #Innovation #TheEnduranceGroup #FutureOfSales #GenerativeAI

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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The best person to follow on LinkedIn to learn more about media mix modeling (MMM)? My vote goes to Michael Kaminsky of Recast. With a unique ability to make complex topics accessible to non-experts, Michael's steady stream of posts are an on-going source of super helpful insights. Who else is a great follow on LinkedIn to better understand MMMs?

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Hey New York sales pros! 🗽👔 Are you keeping up with the latest in Business Intelligence (BI) and Market Research? Here's the scoop on what's trending and why it matters for your sales game: 📊 Integrated BI Platforms Say goodbye to juggling multiple tools. Integrated BI platforms are the new norm, offering a one-stop-shop for data analysis. This means quicker insights and more time for you to close those deals. 🤖 AI and Machine Learning AI isn't just for techies. It's transforming how we predict customer behavior, making sales strategies smarter and more targeted. Embrace it and watch your leads convert like never before. 🌐 Real-Time Data In the city that never sleeps, real-time data keeps you a step ahead. Instant analytics help tailor your pitch on the fly, making sure you're always hitting the right notes with potential clients. 🧠 Predictive Analytics Imagine knowing your customer's next move before they do. Predictive analytics is making this a reality, fine-tuning your sales approach to be more proactive and less reactive. 🔍 Micro-Moments Every interaction counts. Micro-moments are those tiny opportunities to sway a decision. With the right data, you can identify and make the most of these game-changing instances. Why should you care? Because staying ahead in the Big Apple means staying informed. Leverage these trends and you're not just selling; you're selling smarter. Want to dive deeper or looking for a partner to help navigate these trends? Reach out or visit us at https://us.weareaspire.com. Let's make those sales soar! 🚀 #BusinessIntelligence #MarketResearch #SalesTrends

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