Doug Wheeler

🔍 Unlocking Enhanced Market Access: Key Insights from Reuters Events Pharma, "Engage payers with patient value to streamline pathways to access" Diego Cortina de la Fuente, MD, M.Sc. Dusica Hadzi Boskovic ✔ In this recent webinar, industry experts shared invaluable strategies on how to streamline market access by aligning payer engagement with patient value. Here are the pivotal insights: ✔ Patient-Centric Value Propositions: Demonstrating the real-world patient benefits of a treatment is crucial. Evidence that highlights improved patient outcomes can significantly influence payer decisions. ✔ Integrated Evidence Strategy: Developing a robust evidence generation strategy that encompasses both clinical and economic data is essential. This integrated approach helps in presenting a compelling value story to payers. ✔ Collaborative Partnerships: Establishing strong relationships with healthcare providers and payers is key. These partnerships facilitate the exchange of valuable insights, leading to better alignment on treatment value and patient needs. ✔ Leveraging Real-World Data: Utilization of real-world data to support value claims can expedite payer buy-in. This data provides concrete evidence of how treatments perform in everyday clinical practice, beyond clinical trial settings. ✔ Navigating Regulatory Landscapes: Understanding the specific requirements of different regulatory environments helps in tailoring the evidence that resonates most effectively with local payer groups. 🌐 Engaging payers effectively requires a deep understanding of the nuanced needs of both patients and payers. By focusing on evidence that underscores patient value, we can facilitate smoother pathways to market access, ultimately improving patient outcomes. Here's the link (Great Insight!): https://lnkd.in/gtizqJUi #MarketAccess #HealthcareInnovation #PatientCare #PayerEngagement #WebinarInsights

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The future of healthcare marketing isn't about more data—it's about smarter data. Join Milissa Holland and UCSF Health CMO Sarah Sanders at #HMPS24, where they'll share proven strategies to turn data into patient loyalty, personalized care, and increased ROI. Don't forget to mark your calendar—see you there! #healthcare #marketing #salesforce #healthcloud #marketingcloud #data #healthcaredata #salesforceROI #strategy #coastal #UCSFhealth

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Looking to improve your physician on-call administration? A few best practices include engaging stakeholders in the planning process, leveraging automation tools to mitigate errors and simplify exchanges, and monitoring response times and coverage levels to proactively address errors. Learn more best practices in our blog below.

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#Integration, #continuity, and #Interoperability are key topics in healthcare Check out this conversation with Andrew Munroe ⬇ ⬇⬇

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Update to MA 2025 Final release ( more details are still required). The final (4/23/24) introduces changes to the regulations concerning agents, brokers, and Third-Party Marketing Organizations (TPMOs) in several areas: Unified Compensation Framework: The new regulations implement a unified compensation structure for agents and brokers across all plans. A single compensation rate is set for all plans, updated annually, which also includes a revision of the scope of items and services within agent and broker compensation. Separate payments for administrative services by agents and brokers are eliminated (administrative is defined but more details coming). Oversight and Compliance: Enhanced oversight measures are introduced to ensure that agents, brokers, and TPMOs (includes FMO’s) comply with the updated compensation structures and marketing rules. TPMO Marketing and Data Privacy: TPMOs are now subject to stricter marketing and communication rules. The final rule prohibits TPMOs from selling or sharing personal beneficiary data collected during marketing activities without explicit beneficiary consent. A new one-to-one consent structure is required, where TPMOs must obtain explicit consent from the beneficiary for each TPMO that will receive their data, ensuring more transparent and controlled use of beneficiary information. Prohibitions on Overrides: The regulations explicitly prohibit compensation structures that include additional payments known as "overrides" for TPMOs, which could influence the marketing and enrollment practices in favor of higher-paying plans. As we all know this will need further evaluation but recordings; trainings; portals etc will all be included in the total capped enrollment comp. #MAfinal2025 #medicareadvantage

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According to CMS.gov, Medicare spending grew 5.9% to $944.3B in 2022, or 21% of the total national healthcare expenditure. It pays to know how best to document and code for Medicare reimbursements. #Physicians, join our upcoming webinar to ensure your documentation is compliant with updated E/M guidelines! [AND, earn 1 hour CEU credit in the process]

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How are large healthcare systems adopting AI into their #marcoms processes? Here's an inside peek into what's happening at Cleveland Clinic from Amanda Todorovich and Paul Matsen. This article from eHealthcare Strategy & Trends covers questions like... 🤖 Which new tools are working and how to decide what to get in the first place? 🤖 Is AI replacing writers? 🤖 Can AI make human writers better? 🤖 How do you include stakeholders in your AI integration processes? We also include 7 tips from Cleveland Clinic. Check out the full article at the link in the comments (available for free for one week only) #AI #healthcaremarketing

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Does your organization have a comprehensive database on capital spending with price quotes from different vendors and customer interests? Check out this article from Rachel Stolpa, a clinical analyst at symplr. Using ultrasound equipment as her example, she explains why our Spend solution can improve your ROI, increase provider satisfaction, and deliver better patient outcomes. DOTmed.com, Inc Medical equipment is so much more than most people realize. #medicaldevice #supplychain #healthcare

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Ever felt the headache of managing multiple solutions for on-call and resident block schedules? The University of New Mexico Health was able to transform their scheduling chaos into coordination perfection! Register for this webinar to see how they were able to combine physician and resident scheduling into one streamlined platform with TigerConnect. See you there on Thursday, May 16th at 10a.m. PT.     https://bit.ly/3UGvo9a  #HealthTech #Webinar #HealthcareScheduling

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When you combine decades of experience helping the nation's largest payers transform their core business processes, you end up with a fireside chat between two impressive experts. Watch Namrata Dhanawade, SVP of Business Solutions and Product Chief of Simplify App Fabric and Margaret Medlin, VP of HeathConsult and Strategy at Simplify Healthcare discuss the integration challenges facing payers as they continue to find ways of managing disruption, while at the same time holding steady to their North Star of member care. Fair warning - this is not about fluffy platitudes around "digital transformation" and "AI" - this is a discussion around real problems that payers face as they deal with the pressures & opportunities of new technology, while having to run businesses on legacy ecosystems. At Simplify Healthcare, we are serious people solving serious problems for our payer customers.

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“As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Embracing these digital tools means first considering their overall efficacy, ROI and questions around patient data ownership,” according to the introduction to a new paper that provides a recap of a discussion among health system marketing leaders at the 2023 Society for Health Care Strategy & Market Development (SHSMD) annual conference. Here are five key takeaways from the discussion about getting ROI from #patientengagement programs https://hubs.li/Q02tGfgF0

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Many healthcare leaders are consolidating vendors to better manage their digital patient experience and improve their return on investment across applications. Watch our webinar to learn from leaders at Advantia Health and Brevard Health Alliance, Inc. about how working with fewer vendors can simplify and strengthen your technology strategy. Watch the replay: https://bit.ly/4btb7dm

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To all of the incredible consultants in my network who like to stay up to date with the latest and greatest for your clients - join our webinar today on how to design a comprehensive approach to cancer!

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From Words to Wellness: On-Site Interpreters Enhancing Patient Care https://hubs.ly/Q02BLHT10

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The AI Revolution in Healthcare: Friend or Foe? As artificial intelligence continues to reshape the healthcare landscape, ponder its potential impact on care delivery experiences and access to care. Is AI the solution we've been waiting for, or a double-edged sword? We are excited to have John Halamka, M.D., M.S. kick off our Eighth Annual Patient Experience Symposium. Register early for savings https://lnkd.in/e7EUCJE8 #healthcare #patientexperience

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Our 2023 Compass Report highlights a key finding: 84% believe in the power of a unified healthcare platform! Dive into the benefits of #consolidating operations - less admin, more teamwork, and most importantly, more time for patient care.

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Computer-assisted CDI, Coding, and Audit in one easy-to-use platform. Request a demo of AGS Health's AI Platform today - https://lnkd.in/gWW5e9dc #ClinicalDocumentationImprovement #ComputerAssistedCoding #MedicalCoding #Denials #RevenueCycle

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How well do you understand patient relationship management? This quick read from TeleVox Healthcare provides a great overview

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