As a #GTM leader, you're likely facing the challenge of overcoming customer indecision every day. Many GTM leaders working on improving their sales motions have been tuning into The Transaction. Just a hunch, but if that's a serious priority for you, you should really check out this episode. In Episode 10, Matt Dixon, renowned author and sales expert, joins Co-Hosts Craig Rosenberg and Matt Amundson for an in-depth discussion on how to decode sales indecision and build trust between buyers and sellers. Matt dives into how to solve critical sales issues such as: 🔍 Diagnosing Customer Indecision 🤝 Building Trust Through Transparency 🚀 Ensuring Value and Confidence in Your Solutions Also, Matt shares insights from his groundbreaking book, The JOLT Effect, and reveals strategies that top performers use to turn hesitant prospects into confident buyers. Check out the full episode using the link in the comments! 🎧 🗣 Huge shoutout as always to the team at Ringmaster B2B Podcasting who make this show possible! If you're launching a podcast for your brand, make sure you're partnered with the go-to solution for branded podcast production. #salesindecision #trustbuilding #b2bsales #gotomarket #saassales
Casey Cheshire 🎤
2mo
Watch on Youtube! https://youtu.be/dVBhCunlHW4 Listen on your fav pod app! https://thetransactionpod.com/episodes/decoding-sales-indecision-with-matt-dixon-the-transaction-ep-10 Eat your Wheaties!
CMO, Advisor, Data-Driven Revenue Leader
2moEvery time I've been in a sales cycle and the rep was transparent about the strengths and weaknesses of their product, I've immediately felt more comfortable accepting all subsequent information as factual. That being said I know how hard it is in today's selling environment to be vulnerable about product shortcomings. However, by being evasive around product capabilities all you'll really end up doing is delaying an inevitable lost deal. Check out Matt Dixon's take on dismantling the "Agency Dilemma".