David Eisenberg

The job of a CFO in venture is "fascinating"... I've worked with the best!... Kim, Kristin, and now Mark Allen at GC. It requires precision, creativity and a collaborative spirit. Sasha Orloff captures it all in Mark's words... here in his latest podcast episode. 👇

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Growth Strategy Advisors is a boutique consulting firm headquartered in San Francisco, CA. Our mission is to empower startup founders and early-stage companies as they navigate the complex landscape of Go-To-Market (GTM) strategies and sales acceleration. Here’s how we do it: Founder-Led Sales: We recognize that founders often play a pivotal role in the initial sales process. However, as companies scale and GTM motions become more intricate, a strategic shift is necessary. Our team steps in to guide founders through this transition, ensuring seamless growth without the typical pains associated with siloed teams and fragmented data1. GTM Strategy Definition: We work closely with founders to define their GTM strategy. This involves identifying target markets, customer segments, pricing models, and distribution channels. By aligning these elements, we create a cohesive plan that maximizes revenue potential. Sales Enablement: Our experts equip founders with the tools, training, and processes needed to build a high-performing sales engine. From lead generation to closing deals, we optimize every step of the sales cycle. Performance Tracking: Metrics matter! We help founders establish key performance indicators (KPIs) and track progress against them. Whether it’s pipeline growth, conversion rates, or customer lifetime value, we ensure data-driven decision-making. Cross-Functional Alignment: Effective GTM requires collaboration across departments. We bridge the gap between marketing, sales, finance, and legal teams, ensuring everyone is on the same page and working toward shared revenue goals.

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Thanks to Phil Hayes-St Clair for an invigorating conversation about the power of partnerships. Get yourself out of the 'vendor/supplier' mindset - how can you accelerate growth by elevating your vendors to true partners?

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The latest Page Society report is an interesting read. "We note that companies that successfully take on the challenges of building long-term value for multiple stakeholders outperform those that do not. And we see a huge opportunity for CCOs to help their companies to build trust and reputation by embracing the challenges and delivering real results."

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A few weeks ago at Upstream, Tidelift co-founder Luis Villa sat down with HBS professor Frank Nagle to discuss his recent report that estimated the value of the open source ecosystem at 👉 8.8 trillion dollars 👈 . By way of comparison, the U.S. Interstate Highway System is valued at only $742 billion, and the entire U.S. electrical grid is valued at only $1.5 trillion to $2 trillion. Beyond the fact that $8.8 trillion is a very, very large number, in this clip from the talk, Dr. Nagle explains why he thinks the study hit a nerve, as it came out at a time when government and industry are increasingly focused on new policy and technology solutions for improving open source health and security in the wake of recent well-publicized attacks impacting open source. From the talk: "This is coming out of the log4j incident and, very recently, the xz incident. People, even if they know nothing about open source, are starting to understand that it is really important." I highly recommend watching the full talk, which you can find here: https://lnkd.in/gkKhk_n8

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"One of the hardest things for growth-minded leaders is to acknowledge and accept that they cannot be everything to everyone," says our CEO David Keil in his latest Fast Company article. What does this mean in today's AI world? See for yourself in this compelling article.

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As part of a recent #SaaSTalks session, I had the pleasure of speaking to two seasoned #GTM experts, Girish and Charanyan, and we had a very engaging discussion on GTM for SaaS firms focused on SMBs. Our discussion inspired me to put down a few thoughts of my own to guide startup founders venturing into the SMB space. If you’re a SaaS founder looking to get started on GTM, here are some suggestions! Arpit Maheshwari Sayantan Sarkar Naman Jain

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Join us for the next episode of the Duran Inci Podcast, where we'll engage with Alex Berg to delve into the power of 'WHY'—the foundational purpose that propels companies toward achieving greatness. Discover how effective leadership transcends mere oversight by integrating every team member's efforts with the company's overarching goals, forging an unstoppable force geared for sustained success. Tune in to gain insights into building a purpose-driven culture that not only inspires but also drives significant business growth. This discussion promises to enlighten leaders on fostering a unified and motivated team poised to make impactful strides. Don’t miss this opportunity to transform your leadership approach and elevate your organizational success. #LeadershipExcellence #PurposeDrivenLeadership #TeamAlignment #BusinessSuccess #OrganizationalCulture #InspirationalLeadership #StrategicVision #CompanyGoals #BusinessGrowthStrategies #InnovativeLeadership

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Such an excellent conversation this week. For those in venture capital, this is a must listen. https://lnkd.in/gQUgM8q9

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Transformation of this scale necessitates a fair amount of clarifying. We’re actively working to identify and answer these questions out in the market. Here is the latest on our Go-to-Market Strategy: https://lnkd.in/gy-sXcrd

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The latest isssue of HPC Today is published by the great tks | publisher, event organiser, media agency. Here's the surfactants insights column. "Will LAS be Replaced?" This is a really easily readable online magazine format. Check it out. Many peer reviewed articles in here also (not my opinion pieces, I hasten to add) #surfactants #alkybenzene

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See below (attached image) one of my favorite periodical sections included in our DeepCast DeepDive weekly newsletter. Those who know me know I'm a book junkie (along with news and podcasting), so this is section is clearly a reflection of my own personal preference. Guilty as charged! Oft times it's all about building what you want for yourself and what you know... Sign-up link for the newsletter in the comments below... #AlwaysBeLearning #TopBooks #Podcasts

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WOMEN TAKE CHARGE. No. Literally. We’re excited to see a jam-packed Clari Charge: The Revenue Summit schedule highlighting fierce women in revenue. Join us to learn from these trailblazers on how to stop revenue leak, design and run proper revenue cadences, and develop a robust AI strategy to capture more revenue. You’ll hear from powerhouses like: - Rachel Roberts (CRO, AppDynamics) - Jaclyn Spillane (Director of Innovation PMO, Genesys) - Sonal Puri (VP of Global Business Operations, Checkpoint) - Michelle Ji-Yeun Kim (Director Sales Strategy & Ops, Zendesk) - Molly Greenberg (Head of GTM Transformation, Asana)  - and more! RSVP to answer the most critical question in revenue: Will you meet, beat, or miss on revenue? Grab your seat here: https://lnkd.in/gjjTvN9Q 

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Appreciate customers who know the needs of a data foundation! In 2017, leading consultancy Armanino LLP identified that data debt create revenue drag due to incorrectly labeled, outdated, and absent information, slowing down any revenue operations initiatives. The RevOps Data Automation Cloud was instrumental in revolutionizing their marketing processes. The outcomes were remarkable: ⚡ Quicker reaction times 🤖 Increased automation with reduced manual tasks 💲 Reduced expenses Further information ⬇️ https://gag.gl/6cUhQg #RevOps #DataQuality #automation

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At OneDataSource, we are working diligently to build strategic partnerships with a small group of top-tier companies that serve the QSR vertical, and Upside emerged as a standout partner. Upside is successful at driving new customers and sales to restaurant franchises.   What sets Upside apart is the reach of its marketplace and the effectiveness of its personalized promotions in motivating customers to change their behavior. Upside has developed a best-in-class measurement methodology that proves the impact of the program for franchisees and ensures merchants only pay for proven incremental profit.   Upside already works with many franchises for the largest QSR brands, including Pizza Hut, Domino’s, Marco’s Pizza, Taco Bell, and Popeye’s.   𝙒𝙞𝙩𝙝 𝙤𝙪𝙧 𝙣𝙚𝙬 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥, 𝙐𝙥𝙨𝙞𝙙𝙚 𝙘𝙖𝙣 𝙡𝙚𝙫𝙚𝙧𝙖𝙜𝙚 𝙊𝙣𝙚𝘿𝙖𝙩𝙖𝙎𝙤𝙪𝙧𝙘𝙚’𝙨 𝙙𝙖𝙩𝙖 𝙩𝙤 𝙥𝙤𝙬𝙚𝙧 𝙞𝙩𝙨 𝙞𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚��𝙩 𝙤𝙛𝙛𝙚𝙧 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣, 𝙢𝙖𝙠𝙞𝙣𝙜 𝙚𝙖𝙘𝙝 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣 𝙚𝙫𝙚𝙣 𝙢𝙤𝙧𝙚 𝙞𝙢𝙥𝙖𝙘𝙩𝙛𝙪𝙡 𝙖𝙣𝙙 𝙚𝙣𝙨𝙪𝙧𝙞𝙣𝙜 𝙜𝙧𝙚𝙖𝙩𝙚𝙧 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮. Interested in learning more about Upside, send me a message directly here or email sales@onedatasource.com. You can read the release at the link in the comments.

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Episode 6 of Dual Source Discourse is live! 🎙️ This week, Sarah Scudder - Sales Leader Turned CMO and I are joined by the data queen 👑 herself Susan Walsh to talk about why it's so hard to get good clean data and what to do about it. Interestingly we talk about how Gen AI can play a role in this as well. Link in the comments. Kearney Lance Younger Shakil Nathoo ❤️ Amanda Prochaska ❤️ Shachi Rai Gupta S. Michael Cadieux Mark Raffan #DualSourceDiscourse #Podcast #procurement #data #dirtydata #genxer #millenial #supplychain

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