I'm thrilled to share some truly momentous news! LiveRamp has entered into a definitive agreement to acquire Habu, another leading force in the world of data collaboration for marketing.
This is a strategic powerhouse combination that will revolutionize the way brands collaborate with data across the entire marketing ecosystem.
Here's why this is such a game-changer:
Unparalleled Network Reach:
Until now, data collaboration has been hampered by siloed data and limited network access. But together, we're breaking down those barriers . By combining our two industry-leading data collaboration networks, we're creating a single platform that bridges the gap between walled gardens, premium publishers, TV / CTV media companies, and any brand, regardless of their data environment. This means seamless and efficient data sharing for everyone, no matter who you partner with.
Unlocking the True Potential of Collaboration:
This isn't just about quantity; it's about quality. Our combined platform goes beyond simple data sharing. It streamlines workflows, simplifies analysis, and unlocks deeper insights than ever before. Imagine the power of truly understanding your customers across every touchpoint and across disparate ecosystems. That's the future we're building together.
The Power of People:
At the heart of this combination is the incredible team from Habu —Matt, Michael, Matthew, Ted, Roopak, and Jessica. Their expertise, passion, and innovative spirit perfectly complement our own. We're excited to welcome them into the LiveRamp family and can't wait to combine our talents to write the next chapter in data collaboration.
What This Means for our clients and partners:
Brands: You'll gain unprecedented access to data and insights to fuel your marketing strategies. No more fragmented networks or limited partnerships. This is collaboration on steroids.
Partners: Our expanded platform is a win-win. You'll reach a wider audience and provide even greater value to your brand partners.
The Industry: Get ready for a paradigm shift. We're setting a new standard for data collaboration that will benefit everyone, from the biggest brands to the smallest startups.
This is just the beginning. With this acquisition, we're poised to usher in a new era of data-driven marketing collaboration. We're excited to show you what's possible when two leaders join forces to unlock the full potential of data.
Scott Lauren Joe Vihan Kimberly Mohsin Jessica Sharawn Travis Jerry
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