David Eisenberg’s Post

Can Cookieless outperform traditional approaches ... Did you know that privacy-centric cookieless solutions can actually perform better than approaches that still rely on third-party signals? In fact, with Google DV360's PAIR, Omni Hotels & Resorts improved advertising effectiveness by 4x, creating personalized interactions for its valued customers. Learn more about how LiveRamp helps the hospitality leader drive relevant advertising to its customers by leveraging first-party data in a privacy-forward manner. Get the full story: https://lnkd.in/eG-DkJ2W #cookieless #thirdpartycookies #outperform

A brilliant case study from LiveRamp on what hotels can do now to mitigate the challenges with the removal of third-party cookies and utilize first-party data. I've experienced similar success firsthand, working with Basis Technologies and Revinate to implement a similar strategy for a set of independent hotels while working at my previous company, Pacific Hospitality Group. Here's a quick recap of the case study: -Omni Hotels & Resorts, with 50+ hotels, aimed to maintain personalized interactions amid new privacy practices in digital advertising. -They collaborated with digital partners PMG and MiQ, leveraging Google's Display & Video 360 and LiveRamp's signal-less solutions. -Omni Implemented Google's PAIR for secure reconciliation of first-party data with publishers. -They then Utilized LiveRamp's Authenticated Traffic Solution to encrypt and reconcile data, ensuring privacy. -They Adopted a privacy-first approach, targeting customers with relevant ads without sharing sensitive identifiers. -The results showed a 4x increase in conversion rates using PAIR compared to traditional cookie-based targeting. #cookielessfuture #digitalamarketing #google #hospitality https://lnkd.in/gJzAWs99

Psst! Here's a secret: Did you know that privacy-centric cookieless solutions can actually perform better than approaches that still rely on third-party signals? In fact, with DV360's PAIR, Omni Hotels & Resorts improved advertising effectiveness by 4x, creating personalized interactions for its valued customers. Learn more about how LiveRamp helps the hospitality leader drive relevant advertising to its customers by leveraging first-party data in a privacy-forward manner. Get the full story: https://lnkd.in/gRRW5Bwz

Worried about the upcoming deprecation of online cookies? Good news: As Omni Hotels and Resorts has discovered, cookies don’t even actually perform as well as authenticated, permissioned audiences. This is a big, big deal, and a validation of the work we’ve been doing at LiveRamp, with Google and others, to prepare for a post-cookie world. Using LiveRamp’s solution and expertise, and Google’s new PAIR (Publisher Advertiser Identity Reconciliation), Omni Hotels achieved a 4x improvement in conversions. Any company currently using cookies should take notice, and begin using PAIR and other authenticated methods. The most important finding? Privacy and profitability can go hand-in-hand. Welcome to a new age of marketing — one which respects consumer preferences yet delivers even better results. #datacollaboration #GooglePAIR #thirdpartycookiedeprecation #signalloss

NEW INTERESTING FEATURE FOR HOTELS IN META ADS. "Highlight Your Promo Code" is in roll out. Currently only few selected accounts, but potentially useful, especially for us in the hospitality sector. Quite self-explanatory, this feature allows hotels to insert a promo code to be communicated to the target audience, which can then be used automatically or manually during the checkout process on the Booking Engine, granting potential guests discounts or additional benefits of your choice. I see this as particularly useful, for direct-booking purposes of course, if used in retargeting and without negative impact on OTAs' ranking and visibility. Imagine you select only your retargeting audiences to be displayed with such promo code: this way, public rates remain unchanged, avoiding disparity (and ranking drawbacks), but you still provide a benefit to those who have visited your hotel site, encouraging them to choose your direct channel over OTAs. Of course, this needs to be managed well (indeed I am typically not much in favour of discounts), but it's a tool that can definitely help. Hopefully this feature becomes available to all accounts soon. In the meantime, I'll start testing it and see what kind of feedback we get. #hotels #directyourbookings #hoteladvertising

📢 Attention Hoteliers and Hospitality Enthusiasts! This #KnowMoreMondays discover the game-changing world of Facebook's "Reservation" ad buying type and transform your hotel's advertising strategy! 🚀 Gone are the days of relying solely on "Reach and Frequency." It's time to embrace "Reservation" - a new era of predictability, vast reach, and tailored guest experiences. 🎯 Key Highlights: 🚩Massive Reach: Connect with a minimum audience of 200,000! 🚩Fixed CPM: Gain full control of your budget with transparent costs. 🚩Focused Objectives: Drive Engagement and Awareness like never before. 🚩Ad Sequencing: Craft a compelling narrative that captivates your audience. Don't just advertise; create meaningful interactions and keep your hotel top-of-mind. 🌟 Ready to elevate your ad game and captivate your audience? Click the link above and let's get started! 🎉 #HotelMarketing #FacebookAds #ReservationBuyingType #Hospitality #AdStrategy

In case you missed this case study....Headline: 🍪 are 💩! It is very simple...working with LiveRamp, Omni Hotels & Resorts achieved 4xs better conversion rates results WITHOUT using cookies today. Signal loss is already happening so if you aren't working with LiveRamp, you are already missing out! If you are headed to #RampUp2024 be sure to talk to your account team about how you can make sure you are maximizing the impact of your dollars.

Compliance and privacy continue to become an integral part of every business. As marketers in an ever evolving digital landscape it's important to continue to test, learn and evolve. #performancemarketing

When your favourite hotel chain follows privacy-first marketing principles 🌟 The post-cookie future has been on the horizon for quite some time. I've engaged in discussions on this topic with MarTech vendors for years, often encountering resistance. Whether it's the challenge of demonstrating ROI without cookies or the perception of cookies as the gold standard in marketing analytics, the transition hasn't been easy. But here's the exciting part: real examples of the cookieless future are emerging today. From the example here of how Omni Hotels & Resorts leveraged LiveRamp, to how Piwik PRO is challenging traditional web analytics, or how Pranav Piyush and his team at Paramark.com are evolving marketing & media measurement - we're now seeing real examples of the cookieless future - today. What other tools or organizations are embracing privacy-first marketing principles? Let's give credit where it's due and recognize those paving the way towards a more transparent and customer-centric future. #PrivacyFirstMarketing #Innovation #CustomerCentricity #MarketingEvolution

🎥 Exciting News for Hotel Marketers: YouTube Reservation Campaigns Just Got Easier! 🌟 Google Ads has revolutionized the way we use YouTube for marketing. Setting up reservation video campaigns on the world's largest video platform is now simpler and more effective than ever. This is a game-changer for boosting your hotel's brand presence online. 🏨 Why It Matters for Hoteliers: 1. Simplified campaign creation process. 2. Greater brand exposure with fixed CPM and premium inventory. 3. Refined targeting for the right audience. 💡 How to Maximize This Opportunity: 1. Get familiar with the new setup in Google Ads. 2. Ensure compliance with Google’s policies. 3. Plan meticulously, including creative approvals. Use YouTube's visual storytelling power to showcase your hotel’s unique story. This update is more than just a technical improvement; it's an opportunity to let your hotel shine on the global stage of YouTube. Dive into our latest blog to learn how you can leverage these changes for your hotel's marketing strategy. #HotelMarketing #YouTubeAds #GoogleAdsUpdate #DigitalMarketing #HospitalityIndustry #RateGain