Alex Barocas’ Post

GenAI tools save around 5 hours a week, yet 49% of these users worry their jobs might disappear in the next decade. This year's AI at Work report by my colleagues at BCG explores these concerns and how companies can support their employees amidst this transformation. As someone who uses AI daily, I see both its incredible benefits and the challenges it brings. https://lnkd.in/eVSa96Af How will AI impact your work life in the next few years?

The speed, flexibility, and cost efficiency brought from the use of GenAI will, in fact, reshape the entire marketing function, from planning and insight generation to delivery and measurement. In practice, BCG has seen clients realize up to 40% in non-working spend savings and a tenfold increase in the volume of content generated.

While 70% of organizations employ marketing measurement, only 10% are truly satisfied with their current models. Explore why and how the integration of advanced analytics could be the game-changer to flip the odds of success: https://on.bcg.com/3VonvER #GrowthAIbyBCG #AI #ArtificialIntelligence #Marketing #DigitalMarketing

How do brands, creativity, AI, and CMOs drive the future of marketing? At Cannes Lions 2024, BCG hosted multiple activities, panels, and events, engaging in the most relevant discussions shaping today's marketing ecosystem. Our participation provided valuable insights into the evolving roles of brands, the resurgence of creativity, the integration of AI, and the expanding influence of CMOs in driving growth and innovation.

CMOs remain very optimistic about the promise of GenAI, as Exhibit 1 shows. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential. Nice work Lauren Wiener, Mark Abraham, and David Edelman! #GenAI #CMO #digitalmarketing

I always appreciate David Edelman's take on marketing and the critical roles it plays in brand growth. Feel very lucky I get to work with him. Signing-up for his newsletter. No doubt it will be a great resource! #digitalmarketing

Exciting news! BCG has been recognized as a Leader in AI Services by Forrester, an independent research firm, in The Forrester Wave™: AI Services, Q2 2024. Forrester's report cites the distinct factors that we believe set BCG apart, from our visionary approach aimed at enhancing our clients' competitive edge with AI, to our transparent commitment to investments in R&D, technical development, talent quality, and industry-specific capabilities. I am immensely proud of our talented teams and deeply grateful for the trust our clients place in us to help them surpass their competitors. Discover what makes us stand out in the full Forrester report: https://bit.ly/4ak5H2M

USA Today have published their list of top US companies for customer service in 2024. As always, retailers and tech companies feature heavily in the rankings. But it can be more interesting to look at companies which score highly in industries that don't - as a whole - have a great reputation for customer service. The outliers in industries like telecoms, banking, insurance and airlines can often provide the best inspiration.

75% of respondents in our recent BCG study have engaged with tools like ChatGPT, with higher adoption rates in India, Brazil, and the UAE. This surge reflects a growing #consumer understanding that mixes excitement with caution. Learn how to craft #AI solutions that acknowledge and build on this nuanced consumer's #AI knowledge.