CMOs remain very optimistic about the promise of GenAI, as Exhibit 1 shows. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential. Nice work Lauren Wiener, Mark Abraham, and David Edelman! #GenAI #CMO #digitalmarketing
Alex Barocas’ Post
More Relevant Posts
-
CMOs remain very optimistic about the promise of GenAI, as Exhibit 1 shows. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
CMOs remain very optimistic about the promise of GenAI, as Exhibit 1 shows. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
CMOs remain very optimistic about the promise of GenAI. In the year since our previous CMO survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
Puig Data & Analytics Director. Digital Strategy & Scaling | Technology Innovation | Transformational Leader | Speaker |Ex-BCGer. Associate Lecturer at Esade . Miembro de @MujeresTech y @EJE&CON
CMOs have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential. #CMO #GenAI #shapingthefuture
How CMOs Are Shaping Their GenAI Future
bcg.com
-
Global Leader of Marketing, Sales & Pricing Practice | Managing Director & Senior Partner at Boston Consulting Group
CMOs remain very optimistic about the promise of GenAI. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
Managing Director & Partner @BCG | Board Member of Softlogic Life | Former Chairman of Board of Investment | Ex Board member of EDB - Sri Lanka, SriLankan Airlines and ICC - Sri Lanka
CMOs remain very optimistic about the promise of GenAI. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
CMOs remain very optimistic about the promise of GenAI. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
CMOs remain very optimistic about the promise of GenAI. In the year since our previous survey in April 2023, however, their expectations have shifted from wide-eyed to pragmatic. They have identified the operational areas where they can scale GenAI initiatives rapidly and which initiatives will take longer to scale. They have learned firsthand where they can automate certain tasks to achieve step-change improvements in efficiency—and where human intervention will remain essential.
How CMOs Are Shaping Their GenAI Future
bcg.smh.re
-
Partner Magellan Consulting - Magellan Partners Group / Managing Partner & Founder at Bleu Azur Consulting
How CMOs Are Shaping Their GenAI Future
How CMOs Are Shaping Their GenAI Future
bcg.com
-
GenAI is swiftly becoming a cornerstone of competitive strategy across industries. Yet less than 20% of respondents anticipate ease in melding GenAI with their current infrastructure and integrating GenAI solutions into business processes and workflows. A deeper and more widespread understanding of GenAI is essential for organizations to fully employ its capabilities and drive competitiveness. Discover more about GenAI readiness across industries: https://lnkd.in/dpQnS7Dp CDO Magazine | #GenerativeAI #ArtificalIntelligence #DataAnalytics #MachineLearning
-
