The speed, flexibility, and cost efficiency brought from the use of GenAI will, in fact, reshape the entire marketing function, from planning and insight generation to delivery and measurement. In practice, BCG has seen clients realize up to 40% in non-working spend savings and a tenfold increase in the volume of content generated.
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🚀 Join us to uncover the potential of AI in today's marketing landscape! Gain insights from industry pioneers, delve into real-world scenarios, and participate in discussions on harnessing AI to supercharge marketing efficiency, craft tailored customer journeys, and fuel business expansion. Whether you're refining your marketing tactics, exploring AI applications, or navigating organizational challenges, this concise 90-minute webinar is your ticket to staying at the forefront of marketing innovation. Don't miss out on this opportunity to elevate your marketing game in the dynamic world of AI! Register now: https://lnkd.in/eM4Pfymt #AIinMarketing #MarketingInnovation
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The countdown to the year's most anticipated marketing conference has begun! In just 2 days, Marketing (re)Focus 2024 kicks off, promising a thrilling dive into the convergence of AI and marketing. Don’t miss your chance to be part of groundbreaking conversations. Reserve your spot now! 👉 https://ow.ly/3Gp750S6ymK 👈 #marketing #marketingrefocus #marketingandAI #digitalmarketing #marketingoperations #marketinganalytics #onlinecommunities #virtualevent #grazitti #event #AI
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Digital Marketing and Media Professional | Helping brands generate quality traffic, leads, and sales | Photo and Video Creator
In 2023, AI has transformed the way we communicate marketing messages, requiring us to adapt to evolving consumer interactions. Here's how I stay ahead in the dynamic digital marketing landscape. #DigitalMarketing #MarketingTrends #MarketingTools
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Navigating Change: AI's Reshaping Impact on Marketing Dynamics In recent years, marketing has undergone a revolutionary transformation fueled by rapid advancements in Artificial Intelligence (AI). As businesses embrace digital strategies, AI-driven automation emerges as a transformative force, reshaping marketing practices and the way brands connect with their audiences. Embracing AI-driven automation empowers brands to tap into data potential, make informed decisions, and deliver personalized experiences. The future of marketing lies in the hands of those who embrace AI-powered innovation, creating a more personalized, efficient, and engaging landscape. #MarketingTransformation #DigitalStrategy
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A few trends that we see impacting marketers in the multi-location, B2C space. 1) It's a consumer-lead buying journey 2) Brand perception is eclipsing brand promise 3) AI powered search is changing how brands show up 4) The human touch continues to be a game changer in customer experience Check out the article for ideas on how to approach these trends!
📈 [CURRENTLY TRENDING] We're placing our bets on these marketing trends in 2024 ⬇ "Even as generative AI continues to top the charts on technologies you can’t ignore, that personal touch makes an impact, and it is extremely important to not over-rotate marketing efforts in an area that is still in its infancy. " - Reputation CMO, Liz Carter ➡ Read the full article here: https://lnkd.in/egYX69rR
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Operating a business across multiple locations presents unique challenges. Join our insightful webinar with marketing expert Ryan Crowell CMO of Crowell & Associates Marketing on how to optimize your local presence to stand out, ways to leverage AI, collecting and analyzing customer feedback, and more. Register now for actionable insights you can start using right away.
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📈 [CURRENTLY TRENDING] We're placing our bets on these marketing trends in 2024 ⬇ "Even as generative AI continues to top the charts on technologies you can’t ignore, that personal touch makes an impact, and it is extremely important to not over-rotate marketing efforts in an area that is still in its infancy. " - Reputation CMO, Liz Carter ➡ Read the full article here: https://lnkd.in/egYX69rR
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Bright's latest Smarter Marketer panel included Informa Tech’s Chief Product Technology Officer, Mark Breslin. Here we share his tips to embrace generative AI in marketing. Watch Bright’s webinar ‘AI in marketing: Unpacking the opportunities and challenges’ in full ▶️ https://bit.ly/40bL6dW #InformaTechInspires #GenerativeAI #Marketing #B2BMarketing
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B2B Marketing & Comms Leader | Bright MD, driving marketing effectiveness and agility | #CannesLions Juror | 3x #40overforty Advertising and Marketing Leader |
Such an enjoyable and informative discussion with Mark & Kate bringing a fresh perspective on #GenAI …it’s clear marketers need to get going; remain agile, and take a test and learn approach to understand where AI can add value and deliver results. Listen to the on demand version 👇 it’s an injection of ideas to support your GenAI activations. #AgileMarketing #MarketingExperimentation
Bright's latest Smarter Marketer panel included Informa Tech’s Chief Product Technology Officer, Mark Breslin. Here we share his tips to embrace generative AI in marketing. Watch Bright’s webinar ‘AI in marketing: Unpacking the opportunities and challenges’ in full ▶️ https://bit.ly/40bL6dW #InformaTechInspires #GenerativeAI #Marketing #B2BMarketing
Martech / Digital marketing / CX
3wI've already seen compelling solutions across the workflow, across the stack. Alex, you are dead on. This will reshape agencies first and marketing orgs next, function by function. My fave use cases so far are in planning and audience building.