Alex Barocas’ Post

🦁𝐖𝐡𝐚𝐭 𝐄𝐯𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐍𝐞𝐞𝐝𝐬 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 𝟐𝟎𝟐𝟒 At this year's Cannes Lions International Festival of Creativity, discussions surrounding Generative AI have evolved significantly. Last year's buzz about AI's potential has shifted towards a focus on transformative creativity. 🚀dentsu’s Cannes Lions 2024 Rewind report guides readers through significant themes from the festival, including examples of award-winning work and insights brands can use to stay ahead! 𝐊𝐞𝐲 𝐓𝐡𝐞𝐦𝐞𝐬: 𝟏. 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲’𝐬 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: Discover how campaigns use creativity and technology to address social issues. 𝟐. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐫𝐚𝐟𝐭 𝐯𝐬. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: Understand the importance of balancing artistic creativity with brand relevance. 𝟑. 𝐑𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐯𝐬. 𝐈𝐥𝐥𝐮𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: Explore how brands are either reimagining their roles or highlighting their core functions to stand out. 𝟒. 𝐑𝐞-𝐈𝐧𝐯𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐞𝐝𝐢𝐮𝐦: Learn how innovating within and beyond traditional boundaries can lead to engaging marketing responses. Find out how to explore overlooked touchpoints and create value-added experiences. 𝟓. 𝐏𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐇𝐮𝐦𝐚𝐧-𝐂𝐞𝐧𝐭𝐫𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐃𝐚𝐭𝐚 & 𝐓𝐞𝐜𝐡: See how leading brands are integrating AI and technology to enhance, not replace, human creativity. Learn how to use technology to create personalized and memorable customer experiences 👇 Want to learn more? Check out the full report below! #Dentsu #CannesLions #Marketing #GenerativeAI #Creative #Innovation #BrandStrategy #FutureOfMarketing

For what it worth, my three things from Cannes Lions International Festival of Creativity 2024. Culture > Category : year after year, brand growth is coming more and more from adjacent spaces within art, sports or entertainment. It's becoming increasingly critical to think outside category basics and product fundamentals. Niche > Universal : in order for a brand to stand out, let’s own the small, the weird, the unseen, and amplify it to make a big splash. That way we will create breakthrough media experiences, and build brand singularity. I-de-A > IA : not a single conversation without hearing « the power of AI » bla-bla-bla. AI isn’t a story, nor an idea, it’s a tool. A nice tool. But, let's make sure we think more strategically about the prompt/ask/input, before rushing into the output. Voilà, voilà. big up dentsu

AI, along with several other issues, is one of the most frequently mentioned topics when it comes to solving the toughest problems in #technology. MIT asked experts in the field to share their thoughts on the matter, and the answers may surprise you. Check out the link below to learn more about the top challenges that #techadvancements are trying to solve. #technologytrends #innovation #digitalengineering #digital #problemsolving #solutions Link: https://lnkd.in/eCegs_zB

Want to be recognized as a thought leader? It’s a great goal for every creative agency exec. People want to be inspired and learn from those who are willing to share and help them make sense of today’s challenges. But you need a provocative point-of-view to build fresh, compelling content. Your opinion won't stand out or catch the attention of an editor if it sounds like everyone else's. I'm incredibly fortunate to work with thought leaders like Russ Napolitano partner, Xhilarate Experiential Branding, an agency that embraces innovation and technology to create experiences. He acknowledges that the rise of AI presents both opportunities and challenges for brands looking to differentiate themselves in a crowded marketplace and argues that while AI offers efficiency and scalability, creativity is a distinctly human trait that can’t be replicated by machines. In his latest article, published in Chief Marketer, he explains how brands can leverage AI without succumbing to “blandification.” Read the full article here: https://lnkd.in/eRJhKAuh Thanks to Kaylee Hultgren for sharing his POV with her readers. While many creative agency leaders struggle to become a household name in the industry, this is one of the best ways to gain credibility and hashtag #topofmind awareness. What are you doing to get your own POV out there? Tell me in the comments. #AI #creativeagency #thoughtleadership

It's Not Too Late To Join Us! Rachel Dunn and Michael Hole, the dynamic duo behind Girl Director and Impact Film Group, are at the forefront of AI branding, driving innovation and transforming brands with their cutting-edge work. Rachel, honoured as Woman of the Year 2023, is an esteemed author, documentary director, and mentor to women leaders, celebrated for her ability to amplify underrepresented voices through powerful storytelling. Michael complements this partnership with his deep expertise as a producer, specialising in strategic content creation, systems and simplifying the complex. . Together, they are pioneering new methods in digital storytelling, leveraging AI to create jaw-dropping brands that have never been possible until now. Their collaborative approach combines Rachel's visionary storytelling and advocacy for social change with Michael's knack for strategic content creation, making them a powerhouse team in the digital branding space. Through Girl Director and Impact Film Group, they've cultivated a unique niche where creativity meets technology, pushing brands to the next level and setting new benchmarks in the industry. Their work is not just about enhancing brand visibility; it's about creating meaningful connections and driving social impact. Together, Rachel Dunn and Michael Hole are redefining the landscape of digital storytelling and AI branding, proving that with the right blend of creativity, technology, and strategy, brands can achieve unprecedented levels of engagement and influence. 𝗧𝗵𝗲 𝘁𝗼𝗽 𝟯 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗲𝘃𝗲𝗻𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲: 1. Enhanced Visibility Techniques 2. Content Mastery with AI 3. Wow brand factor 𝘗𝘓𝘌𝘈𝘚𝘌 𝘕𝘖𝘛𝘌: '𝘐𝘯 𝟤𝟢𝟤𝟦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘦𝘷𝘦𝘯𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘴𝘭𝘪𝘨𝘩𝘵𝘭𝘺 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘵𝘪𝘮𝘦 𝘰𝘧 𝟣𝟪𝟢𝟢 (𝘶𝘴𝘦𝘥 𝘵𝘰 𝘣𝘦 𝟣𝟪𝟥𝟢) 𝘵𝘩𝘪𝘴 𝘢𝘭𝘭𝘰𝘸𝘴 𝘶𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘪𝘯 𝘮𝘰𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘸𝘩𝘪𝘭𝘴𝘵 𝘴𝘵𝘪𝘭𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘤𝘩𝘶𝘯𝘬𝘺 𝘵𝘪𝘮𝘦 𝘧𝘰𝘳 𝘰𝘶𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵.’ https://www.rfr.bz/llfps5n

I had a fantastic time at Advertising Week, where I spent a week full of inspiration, learning, and connections. It was a privilege for me to attend thought-provoking sessions and engaging discussions with industry leaders. One of my favorite session was by Anne Marie N. and Sean Downey from Google and Meghan Johnson from Mondelēz International where they talked about what AI Can’t Do - and What it Can. It's amazing to see how AI is revolutionizing the marketing industry and becoming a potent tool for businesses. I took away some valuable insights from the session: ✅ AI Can: • Help your brand show up in smarter ways • Multiply your creativity • Help our industry build consumer trust ❌ AI Can’t: • See the big picture for your organization • Be creative like you • Feel empathy for the costumer “You are not competing against AI, you’re competing against another marketer using AI.” I want to thank Fordham Gabelli School of Business, Fordham Graduate Marketing Society and Linda Luca for such and incredible opportunity! #AdvertisingWeek #Marketing #AI

Build Your Brand: The Key to Avoid Being Replaced by AI Discover why building a strong emotional connection with your brand is crucial to staying irreplaceable. Learn how to create an unbreakable bond with your audience to ensure your expertise is valued, even in an AI-dominated world. #BuildYourBrand #EmotionalConnection #AIReplacement #BrandValue #ExpertiseMatters #StayIrreplaceable #BusinessSuccess #BrandBuildingTips #AIinBusiness #FutureOfWork

Build Your Brand: The Key to Avoid Being Replaced by AI Discover why building a strong emotional connection with your brand is crucial to staying irreplaceable. Learn how to create an unbreakable bond with your audience to ensure your expertise is valued, even in an AI-dominated world. #BuildYourBrand #EmotionalConnection #AIReplacement #BrandValue #ExpertiseMatters #StayIrreplaceable #BusinessSuccess #BrandBuildingTips #AIinBusiness #FutureOfWork

Build Your Brand: The Key to Avoid Being Replaced by AI Discover why building a strong emotional connection with your brand is crucial to staying irreplaceable. Learn how to create an unbreakable bond with your audience to ensure your expertise is valued, even in an AI-dominated world. #BuildYourBrand #EmotionalConnection #AIReplacement #BrandValue #ExpertiseMatters #StayIrreplaceable #BusinessSuccess #BrandBuildingTips #AIinBusiness #FutureOfWork

Come join us as I pick Aaron Hall (he/him)'s brain about trends in tech naming. Lots to explore around AI naming (should you or should you not name your AI?) and other trends we're seeing.