Adam Epstein’s Post

Incoming Paramount President, Jeff Shell on the consolidation of streaming services: "I think you already see the bundling process starting to happen. If you’re in that bundle, you’re going to win, and if you’re not, you’re going to be in trouble.” The forthcoming demise of Paramount+ is the canary in the coal mine for subscale streaming platforms. Most will cease to exist in 2-3 years. There will be a concentration of all streaming TV ad revenue to 5-6 scaled big tech / big media co's. The winners will be decided by their ability to monetize content. Their ability to monetize content will be dependent on the sophistication of ad tech and + the breadth/depth of the advertising base.

At Gigi we want to be a catalyst for shifting endemic brands' TV budgets to Amazon Ads by providing rich outcome based measurement with Amazon Marketing Cloud. Thanks Business Insider for sharing our story. 🍒

Now that we're live, we thought it would be a good time to share what we're trying to achieve at Gigi. 🍒 We feel so fortunate to live at the confluence of 1) commerce media, 2) streaming TV, and 3) data collaboration. And there's no better place to start than Amazon's ad tech suite.

The Trade Desk CEO Jeff Green with quite possibly with the most comically self motivated opinion on Amazon Prime Video Ads that one can possibly have.

Number 1 takeaway from Amazon’s Upfronts: “With Amazon Marketing Cloud, everyone is an endemic advertiser” 🤌

A study suggests that only 15% of consumers have opted out of ads on Amazon Prime Video. This underscores Amazon’s brilliance: inertia is a powerful force, and turning ads on by default has vaulted Prime Video Ads to an unprecedented position of rapid scale.

How soon until Amazon is the 2nd largest TV ad platform (next to YouTube) globally? Q4 2025? https://lnkd.in/gMbab8Bb

When building saas products, I often come back to this Jason M. Lemkin post: the key features for every enterprise are custom dashboards and analytics. While this has been evergreen for the past 20 years, I think ai fundamentally changes this paradigm. Custom objects and tableau-style dashboards seem ancient when compared to gen ai prompts. Historically, we've needed to build a dashboard to then find insights within an enterprise's data. Now, we can prompt ai to find the insight and build the visualization on its own. We are entering the era of gen ai prompts being table stakes for enterprise saas analytics and dashboards.

🚨Amazon to acquire broadcast rights to the NBA 🚨 2024 is the year of streaming for Amazon. https://lnkd.in/g6DeuTuc