How soon until Amazon is the 2nd largest TV ad platform (next to YouTube) globally? Q4 2025? https://lnkd.in/gMbab8Bb
Adam Epstein’s Post
More Relevant Posts
-
Interesting how the ad-supported TV revenue model is coming full circle. https://lnkd.in/g_BfYT-u #retailmedia #amazonprimevideo #amazonagency #amazonads #advertisingagency
Amazon’s AVOD could change TV adspend and retail media forever
https://the-media-leader.com
To view or add a comment, sign in
-
From Bloomberg: Amazon.com Inc., joining streaming peers like Netflix, Disney and Peacock, will start running ads on its US Prime Video service on Monday. Beside generating new revenue for its $50 billion-plus advertising business, the e-commerce giant is betting it can persuade viewers to shop from their televisions. For decades, TV commercials have inspired and influenced future buying decisions rather than impulse purchases, and that hasn’t changed in the streaming era. Amazon has the potential to upend the status quo because it’s the world’s largest online retailer, with detailed shopping profiles on Prime Video viewers. The company has an unrivaled delivery network that can ship millions products to much of the US population in a day or less. That combination could make the living room TV screen more than a place to spotlight brands. It could compel people to make purchases via smartphones, remote controls or voice-activated devices. “Prime Video might be Amazon’s best hope to make shoppable TV actually happen,” said Sky Canaves, an analyst at Insider Intelligence in New York. “Shoppable video ads will be part of its strategy to get brands that are already selling products on Amazon to advertise on Prime Video.” Selling billions of dollars in advertising will be the easy part. Brands for years have been shifting their marketing budgets from traditional TV to #streaming services, and Amazon is offering low rates to reach a US audience second only to Netflix Inc. But training viewers to use their televisions as shopping carts and compelling advertisers to rethink an 80-year-old format will take time and effort—and could well fail as it has so many times before. Bank of America analysts estimate that 70% of Prime subscribers will opt to watch commercials rather than pay the extra fee to avoid them. Amazon expects Prime Video ads to reach 115 million US viewers each month. BofA estimates that the new business will generate $5 billion in annual revenue right out of the gate, with $3 billion from ad sales and an additional $1.8 billion from Amazon Prime subscribers who opt to pay the higher price for ad-free content. Amazon will quickly supplant Google’s YouTube next year to be the No. 2 seller of connected #TV advertising in the US behind Hulu, according to Insider Intelligence. Netflix has a larger audience, but it let subscribers opt into a lower-cost, ad-supported tier. Amazon is forcing the ads on everyone unless they opt to pay more, which is expected to give it a large advertising audience immediately. To juice sales, Amazon is offering #advertising rates lower than such competitors as Netflix and The Walt Disney Company+ and isn’t requiring large spending minimums that can be typical in television. Training customers to shop from their televisions will take time, and Amazon will have to compel brands to get on board with low introductory rates and subsidized discounts until the company can prove the concept is catching on
Amazon’s Video Ad Push Aims to Turn TVs Into Shopping Carts
bloomberg.com
To view or add a comment, sign in
-
Limited Prime Video ads are live as of today with similar ad breaks as Netflix, Disney and Hulu. But you may see more QR codes, and you can also shop some shows in Prime Video X-Ray via your remote on Fire TVs (pause and click up). "Amazon has the potential to upend the status quo because it’s the world’s largest online retailer, with detailed shopping profiles on viewers. The company has an unrivaled delivery network that can ship millions products to much of the US population in a day or less. That combination could make the living room TV screen more than a place to spotlight brands. It could compel people to make purchases via smartphones, remote controls or voice-activated devices." “Prime Video might be Amazon’s best hope to make shoppable TV actually happen,” said Sky Canaves, an analyst at Insider Intelligence in New York. “Shoppable video ads will be part of its strategy to get brands that are already selling products on Amazon to advertise on Prime Video.” "Amazon expects Prime Video ads to reach 115 million US viewers each month. BofA estimates that the new business will generate $5 billion in annual revenue right out of the gate, with $3 billion from ad sales and an additional $1.8 billion from Amazon Prime subscribers who opt to pay the higher price for ad-free content. Amazon will quickly supplant Google’s YouTube next year to be the No. 2 seller of connected TV advertising in the US behind Hulu, according to Insider Intelligence." #Amazon #AmazonAds #ShoppableAds #RetailMediaNetworks
Amazon’s Video Ad Push Aims to Turn TVs Into Shopping Carts
bloomberg.com
To view or add a comment, sign in
-
One to watch, yesterday Amazon began airing ads on Prime Video in the US to an estimated 115 million monthly active viewers. Nothing new you say, one big difference is that Amazon rolled out the ad tier to all active viewers, meaning if you would like to watch content ad free you will need to pay extra for the privilege. It's a bold move by Amazon as you may remember Netflix created an ad tier package that was cheaper then its standard package keeping existing customers on the ad free service. Netflix now has around 23 million customers on the ad tier package, interestingly the cheaper ad tier grew by almost 70% quarter over quarter. 23 million is a significant figure but is dwarfed by Amazon’s immediate reach. They are offering three packages, ‘Preferred Deal’, ‘Guaranteed Buy’ and ‘Premium Sponsorships’. It will be interesting to see how this plays out in the US *a link to the article is in the comment section.
To view or add a comment, sign in
-
-
Amazon Prime Video including advertising... To be fair when they set their minds to it Amazon normally get things right pretty quickly. Consumers tend to be at the heart of all the do, so I'm guessing that as viewers we won't hate it, but with the incredible targeting options available advertisers will absolutely love it. #mediabuying #mediaplanning #mediaagency #independentagency #video #ctvadvertising #tvadvertising
From the 5th of February, Amazon Prime Video is planning to include adverts. *Cue lots of sighs from consumers but cheers from advertisers* So, what does this change mean for customers? Well, customers will need to pay an extra £2.99 a month if they want to avoid adverts. Whilst Amazon claim their aim is to have ‘meaningfully fewer ads than linear TV and other streaming providers’, the news, as expected, has not received the greatest reaction from customers, with some saying that the “streaming bubble had burst” and others promising to cancel their membership. However, for advertisers, the news is a warm welcome and given that Disney+, Netflix, Paramount Global, Roku, Hulu all already include ads, it is not a surprise either. Amazon is estimated to sell about $3 billion in video ads in 2024, with an additional $1.8 billion coming from ad-avoiders. This, along with the money spent within Prime Video, will likely exceed the $5.16 billion revenue reported for 2022. Subscriber numbers are projected to increase from 167.2 million in 2023 to 171.8 million for 2024… it may be the perfect time to take advantage of the introduction of ads. With CTV capabilities, we’ll be able to target audiences really well, a huge benefit to your brand. 👍 If you’d like to know more, please get in touch with our TV team today! #tvadvertising #mediaplanning #mediabuying #mediaindependent (Image: Oleg Krugliak / shutterstock.com)
To view or add a comment, sign in
-
-
Advisor. 35+ years in sports & media tech. "A guy with a scarf" Public speaker. C-suite, strategy, product, innovation, OTT, digital, B2B/D2C marketing, AI/ML.
😮 "Today is the day the advertising market will change forever" 😮 Or is it? 👉 READ THE LONG FORM here: https://lnkd.in/dNchvMQZ 🐌 Starting today, many of Amazon‘s Prime Video users will see something they’ve never seen before: commercials in TV shows and movies. Amazon will begin serving ads in Prime Video content by default in major markets Jan. 29, unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience. The company promises to have “meaningfully fewer ads than linear TV and other streaming TV providers” and will first launch ads in the U.S., U.K., Germany, and Canada, to be followed by France, Italy, Spain, Mexico and Australia later in the year. I am trying to understand the potential impacts for a wide set of stakeholders: for Amazon, other media (cable, streamers, FAST), advertisers, consumers Will share more later on today. read the long form here: https://lnkd.in/dNchvMQZ #advertising #streamingmedia #tv
To view or add a comment, sign in
-
-
Introducing Sponsored TV – Your Gateway to TV Advertising! 📺 Whether you’re a big brand or a small startup, Amazon's Sponsored TV can help you reach your potential customers in their living rooms, even if you've never tried TV advertising before. Sponsored TV is equipped with retail-savvy and shoppable ad formats, making it easy to dive into Streaming TV without hefty minimum spends or upfront commitments. With just a few clicks, your brand can captivate the right viewers across popular Streaming TV platforms like Twitch and Freevee. Now, even the most niche advertisers can leverage Amazon's campaign expertise. With real-time optimization, the art of programmatic TV ad buying has been simplified. 🤝 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗩 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? #SponsoredTV #TVAdvertisingRevolution #AmazonAds #amazonmarketingservice #amazonppc #amazonmarketingtips #ecommercebusiness #amazonads #amazonsellingtips #amazondropshipping #amazonvendor #amazonppc #amazonseo #amazonprivatelabel #amazonvirtualassistant #amazonfbaexpert #Amazon #amazonppctips #amazonadvertising #amazonseller #amazonmarketing #ecommercestrategy #amazonprime #AmazonOptimization #amazonupdates
To view or add a comment, sign in
-
-
We’ve been waiting to share this for a while and are already ahead of the game planning for clients. Give me a shout on here or drop me an email sean@mostlymedia.co.uk #mediaplanning #amazonprime #targetedadvertising
From the 5th of February, Amazon Prime Video is planning to include adverts. *Cue lots of sighs from consumers but cheers from advertisers* So, what does this change mean for customers? Well, customers will need to pay an extra £2.99 a month if they want to avoid adverts. Whilst Amazon claim their aim is to have ‘meaningfully fewer ads than linear TV and other streaming providers’, the news, as expected, has not received the greatest reaction from customers, with some saying that the “streaming bubble had burst” and others promising to cancel their membership. However, for advertisers, the news is a warm welcome and given that Disney+, Netflix, Paramount Global, Roku, Hulu all already include ads, it is not a surprise either. Amazon is estimated to sell about $3 billion in video ads in 2024, with an additional $1.8 billion coming from ad-avoiders. This, along with the money spent within Prime Video, will likely exceed the $5.16 billion revenue reported for 2022. Subscriber numbers are projected to increase from 167.2 million in 2023 to 171.8 million for 2024… it may be the perfect time to take advantage of the introduction of ads. With CTV capabilities, we’ll be able to target audiences really well, a huge benefit to your brand. 👍 If you’d like to know more, please get in touch with our TV team today! #tvadvertising #mediaplanning #mediabuying #mediaindependent (Image: Oleg Krugliak / shutterstock.com)
To view or add a comment, sign in
-
-
From the 5th of February, Amazon Prime Video is planning to include adverts. *Cue lots of sighs from consumers but cheers from advertisers* So, what does this change mean for customers? Well, customers will need to pay an extra £2.99 a month if they want to avoid adverts. Whilst Amazon claim their aim is to have ‘meaningfully fewer ads than linear TV and other streaming providers’, the news, as expected, has not received the greatest reaction from customers, with some saying that the “streaming bubble had burst” and others promising to cancel their membership. However, for advertisers, the news is a warm welcome and given that Disney+, Netflix, Paramount Global, Roku, Hulu all already include ads, it is not a surprise either. Amazon is estimated to sell about $3 billion in video ads in 2024, with an additional $1.8 billion coming from ad-avoiders. This, along with the money spent within Prime Video, will likely exceed the $5.16 billion revenue reported for 2022. Subscriber numbers are projected to increase from 167.2 million in 2023 to 171.8 million for 2024… it may be the perfect time to take advantage of the introduction of ads. With CTV capabilities, we’ll be able to target audiences really well, a huge benefit to your brand. 👍 If you’d like to know more, please get in touch with our TV team today! #tvadvertising #mediaplanning #mediabuying #mediaindependent (Image: Oleg Krugliak / shutterstock.com)
To view or add a comment, sign in
-
-
🌐 In case you missed it, here's a noteworthy development in the advertising industry shared by ADWEEK. Amazon is set to sunset its free, ad-supported television app Freevee in the coming weeks for strategic reasons. The move comes as Amazon introduced ads to Prime Video, leading to redundancy with two ad-supported streaming services. Sources suggest Freevee might be folded into the larger Prime Video offering, with speculations on the timeline ranging from March to Q2. If you're interested in advertising on Amazon Prime Video, we can help. Adweek's senior media reporter, Mark Stenberg, provides deeper insights into the strategy behind this decision. 📈 Check out the full article for an in-depth understanding of Amazon's evolving approach in the streaming space. 🔗 https://hubs.la/Q02m350M0
Adweekly: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts
linkedin.com
To view or add a comment, sign in