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Building Gigi 🍒

Incoming Paramount President, Jeff Shell on the consolidation of streaming services: "I think you already see the bundling process starting to happen. If you’re in that bundle, you’re going to win, and if you’re not, you’re going to be in trouble.” The forthcoming demise of Paramount+ is the canary in the coal mine for subscale streaming platforms. Most will cease to exist in 2-3 years. There will be a concentration of all streaming TV ad revenue to 5-6 scaled big tech / big media co's. The winners will be decided by their ability to monetize content. Their ability to monetize content will be dependent on the sophistication of ad tech and + the breadth/depth of the advertising base.

Skydance Targets $2 Billion-Plus in Cuts After Paramount Merger

Skydance Targets $2 Billion-Plus in Cuts After Paramount Merger

https://variety.com

Clint U.

Client Service Analyst - Embedded Finance at Private Entry (Financial Institution), Cofounder and COO of Platinum Cactus Inc

2w

A few things for the streaming services to consider. If they bundle, don't make it exclusive content. For example, only some things on Starz with prime or Starz with apple. Keep prices low, and provide a fully ad free experience for a reasonable price. Failing in both of these, there is a huge chance that piracy will return as a major way to get around restrictions and ads.

Peter Quadrel

Founder | Premium & Luxury Brand Growth Specialists | Scale at the Intersection of Finance & Psychology

2w

streaming consolidation inevitable? scale crucial for monetization success.

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