Wes Maynard

Google won’t index websites that do not work on mobile devices after July 5th.... If your website is not accessible using a mobile device, then Google will no longer index it and rank it. We thought Google’s mobile-first indexing initiative, which started in 2016, was completed last October. But it won’t really be fully done until after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog. Mueller explained: “The largest part of the web is already being crawled like this, and there is no change in crawling for these sites.” However, “after July 5, 2024, we’ll crawl and index these sites with only Googlebot Smartphone.” So if your site is not accessible using a mobile device, then Google “will no longer” index it and thus rank it. Mobile accessibility is required for Google indexing. Yes, Mueller wrote, “If your site’s content is not accessible at all with a mobile device, it will no longer be indexable.” This is a long time coming. Google has finally drawn a line in the sand for sites that simply do not render on mobile. This doesn’t mean Google won’t index your site if it isn’t mobile-friendly. What Google is saying is that if your site simply does not render or load on mobile devices, then Google won’t index it. If you have a desktop template only, it is fine, assuming the desktop version loads on a mobile device. Some desktop crawling to continue. Google said that Google still sometimes uses the Googlebot Desktop crawler for product listings and for Google for Jobs. This means you may still see Googlebot Desktop in your server logs and reporting tools. What to do. If you aren't sure, contact me and I will audit your website and, if needs be, give you a solution. 📬 Website: www.firstfound.co.uk Email: philip.guest@firstfound.co.uk Tel: 01619093400 #seo #googleindex #searchengineoptimisation #firstfound #googleranking

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A sneak preview from our Webinar last week 👇 👇 We analysed £153,000,000 of Google spend on RSAs…. Quick brag 👀 This would normally take one person over a year to pull all this data for each single RSA ad unit BUT… ⚡️ it took us minutes using the GOA Marketing platform’s fantastic data extract techniques⚡ These are the key call outs: Headline 3 is fast becoming extinct... Headline 3 was only shown in 4% of RSAs in May! BUT this is the really interesting learning that is getting heads turning…. Headline 2 is also fast being dropped H2 wasn’t shown 39% of the time in May!  So that means 39% of the ads showed only 1 headline!!! (that’s gone from 0% in just 4 months) This has serious ramifications for you as an advertiser - PERFORMANCE OF THE AD IS DIFFERENT DEPENDING ON IF 1 OR 2 HEADLINES SHOWS! What do you put in H2? And can you fit everything in H1??  There are only 30 characters to play with. Lots of advertisers use H2 this to reflect the search term/keyword or show their value prop, promotion codes like for sale or other key messaging. A big lesson here is if you really need H2 to appear - make sure you pin it 📌 #Webinar #GoogleAds #Data #Growth

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In talks with an 8 figure brand who believes Meta's traffic campaigns are the only way to scale. I've never seen a test outcome which shows traffic campaigns drive incremental customer acquisition. If you have, please let me know. I would like to see either: → A conversion lift test on traffic campaigns → UTM pathways showcasing traffic clicks path waying into conversion campaigns.

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This site is an extremely interesting case. Brand in the finance sector. Destroyed by the HCU update 2023. Backlinks from digital PR (and paid links), albeit some of the digital PR ones are totally off-topic, and some look like paid DPR placements. The site increased its content by 1000 pages in a year, so I suggest that it might have used AI content to scale. The site is well-designed, with lots of E-E-A-T elements. My gut says this site was hit by multiple factors: a bit of waffly content, some link devaluation, and AI content. It looks like they've deleted over 1000 pages a matter of weeks after being hit, so perhaps they took a chance. An interesting case, might reach out to the owners of this one.

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The financial services verification alert could be limiting your Google Ads visibility... A few months ago, we audited an ad account for a high street bank that had just launched its first Google Ads campaign (yes really!). The financial services verification alert was visible in the account so we submitted the advertiser's FCA details. 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟭.𝟮𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗮𝗳𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟰𝟵𝟵𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 An immediate uplift in daily Impressions of 34,900% and investment of 400%. FCA-regulated advertisers promoting financial products - complete the verification and submit your FCA details asap. Non-FCA-regulated advertisers that are not promoting financial products - if the alert appears in your account, apply for an exemption. Either approach should help increase your visibility and improve campaign performance.

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Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all the other touchpoints that follow. To win new business and retain that hard-earned revenue, you must expand your scope to include what happens after ad clicks. Read on: https://lnkd.in/gAJ9ZKZy #advertising #leadgeneration #landingpages

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It’s been an exciting week launching Equaliser! 🚀 Thank you for the kind words and well wishes. It’s been wonderful to reconnect with so many of you too. If you’re interested in learning more - check out the article in Prolific North below! #Equaliser #BusinessGrowth #PPC #PaidSearch #Startup #Manchester

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Are You Getting the Most Out of Your Agency's Time? ⏰ I just published a new blog post on a topic I know many agency folks struggle with: hidden inefficiencies that eat away at profits. In the post, I break down what are utilisation and recovery rates and why you should be tracking them.

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5 things you should know about Revenue Per Head for Agencies. - It’s a bespoke target 🎯 It needs to be calculated for each individual agency; never adopt a generic target. - Once you’ve got your RPH target then cross check against your ratecard and utilisation targets. It needs to be achievable at a sustainable utilisation - It’s an overall target and will take into account count all headcount (permanent and freelance) whether they fee earning or not. - I would work out a revenue target for fee earners (rate x utilisation x days). This will help with recruitment. - it’s main use is to check on progress. A more immediate guide to profitability is the ratio of people costs to revenue. But RPH can track progress on how successful we have been on selling, pricing and delivery. Want to check on your Revenue Per Head and what it says about your Agency? Always happy to talk.

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Looking for a Friday afternoon displacement activity? You could do worse than trying out ChatGPT-4o for B2B search marketing. And lucky for you, Sharp Ahead have some top tips for using it effectively. Or you could go to the pub, I make no judgements. 👇 Check out these top tips for using ChatGPT-4o

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Great use of our mobile/social location budget optimisation platform, 🔴HOTSPOT. Not only are Meta, TikTok & search ads triggered based on pollen count - localised budgets are also set dynamically based on the severity too. So a very high count in one area would be automatically upweighted vs a high count in another area 🌼 🤧 Planned with our friends at JKO for Fusion Allergy - An effective and more natural approach to hayfever relief #socialmedia #geotargeting

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8 Million UK Business Email Database DESCRIPTION If you want to go for bulk Email marketing our fresh, verified & 2024 updated UK Business Email Database is good solution. Our UK Business Email Database from which you can start Email marketing. UK Business Email Database which is we organized, sorted, validated and made available for you at very low price. UK Business Email Database having good conversation rate and ability to convert leads in sales. You can use UK Business Email Database for generate leads, raise awareness about your business, increase credibility with existing or prospective customer.   COLUMNS INCLUDED• Email • First Name • Last Name • Address • City • State • Zip • Source URL • Privacy URL • Category https://lnkd.in/gBsCKB2P WEBSITE - www.globalbizdata.com #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #emailmarketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy #digitalmarketingagency #advertising #marketingagency #marketingonline #entrepreneur #internetmarketing #b2bdata #b2bmarketing #b2bdatabase #businessdatabase #usaemaildatabase #emails #leadgeneration #MailingList #MailingDatabase #DataScraping #USAEmailDatabase #DataScraping #ProfessionalLists #B2BEmailLists #KeyDecisionMakers #MailingDatabase #B2BMailingLists #EmailDatabase

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Amazon have released more audiences for Brand Tailored Promotions in the UK! 🥂 We've seen some really good performance from these types of promotions when a good enough discount % is being offered, so it'll be interesting to see what these new audiences yield. Tip: Run 20%+ on Brand Basket Abandoners where possible 👈 #amazon #amazonuk #amazoneu #amazonfba #amazonads #ecommerce #business #online

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"Ad placement has become more dynamic among search results, allowing Search ads to trigger at different positions relative to top organic results... Top ads appear above organic results, but could also appear below organic results for certain queries." It'd be great to know which queries, under what circumstances etc - guess this is a wait and see scenario.

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Having reserve email accounts & ESP diversification will be a MUST moving forward. You could be doing absolutely everything “correct” in terms of deliverability But still have accounts get nuked out of nowhere with no understanding of why. Having accounts across different ESPs and in reserve in case of a rainy day will solve both a throttle in volume (from setting up new accounts from scratch + warm up) And can help you identify which providers are under/outperforming others. Deliverability tests are just as important as copy split-tests now.

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As a professional list-maker (amongst other roles) I love to see a list of things and even better - a list of things where Velocity Partners is featured. We've been looking at these benchmark reports for a long time and it's interesting to see that they've included even more subcategories for agencies to fall into. Seeing those buckets now I want to go back and see what questions we were asked driving those sub categories...but all of that to say - I'm thrilled we're on the list for content and thought leadership specialists 🎉 #b2bmarketing #b2bagency

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Your Mileage May Vary… We had two great chats in the PPC Chat community this week with Ginny Marvin of Google Ads discussing Google Marketing Live and all of the new features and recommendations that came out of it. Lots of talk about AI generated content and assets, ads appearing in AI search results, the role of Ad Strength in our accounts and the role of Optiscore. One of my big takeaways was a reminder that every account is different. I mean, we all know this, but it is easy to get caught up in the hoopla of an event like GML and temporarily forget this basic tenet of PPC. The most important concept for you to remember as you sift through all of the GML announcements and begin to think about how/if they might work in your accounts is that your mileage may vary. We all know that much of what gets announced at this event is very e-commerce and large brand focused. And that’s ok. In some ways e-commerce is easier to solve for than lead generation when it comes to an ad platform. E-commerce has quick results (sale or no sale) whereas lead generation often has a much more meandering path to conversion. Again, that is ok. So when you’re thinking about things like Ad Strength or Optiscore, you want to be sure that you’re looking at what is best for your business (or your client’s business) when weighing actions to take and things to test. Google Ads might “think” your setup is less than optimal, but it might just work great for your account. Understanding that the diagnostic metrics you see in our account are just that - diagnostic from Google’s perspective, can save some headaches. Which announced features are you most interested in exploring? Which ones are giving you heartburn?

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Use this tool to increase AOV. Over the last 12 months, it’s driven 7 figures for us ⬇️ Optimising the post-purchase period is an underrated strategy to boost AOV. The warmest point in the customer journey to leverage for upselling is after they’ve just made a purchase. We use AfterSell by Rokt for post-purchase upsells. ✅ Allows you to setup post purchase funnels by product. ✅ Helps you leverage AI recommendations with clean UX/UI. ✅ 100% free and the merchant makes money only when the ad is clicked. ✅ Useful for upselling more of the same product, cross-selling new SKUs, etc. Absolute no-brainer for every brand IMO 🙌 Reach out to Dhruv Patel or Armon Shokravi to learn more about Aftersell.

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Listen to the latest instalment of ‘All things PPC’ Pod with Chris Stott and Rory Bettany who share top tips on getting your shopping campaigns working like the pros! https://lnkd.in/eXEi5YzA

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