Adam Epstein’s Post

anyone running amazon DSP could benefit from this quick read. dm me and i can get you a recording from the webinar. TLDR, using DSP for STV is such a huge area to win on amazon right now. if you're a brand that has the budget and can use tech like Pacvue to give you better audience insights and optimization levers, there's a really high ceiling to win over the next year or two.

📺 Did you happen to miss out on our recent fireside chat with Amazon on Streaming TV and Sponsored TV Ads? Not to fret, we have you covered. Click the link below to learn more about the distinctions between Streaming TV Ads, Sponsored TV Ads, and their unique advantages each offers to enhance your brand’s marketing efforts. ⤵ https://lnkd.in/gHYTtTZw #Pacvue #CommerceAcceleration #Amazon #StreamingTVAds #SponsoredTVAds

Free Ad-Supported Television (FAST): How Advertising Benefits Your Business Audiences have more options than ever to access and view content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms complements existing cable and streaming advertising efforts:

Paid Program with Amazon Ads: Learn the 3 ways advertisers can harness the full power of streaming TV amid the deprecation of third-party cookies.

Streaming TV Advertising: Complete Guide for Marketers (2024) - Explore the essentials of streaming TV advertising for 2024. Learn how to leverage streaming ads on various services for maximum impact. #StreamingAdvertising #StreamingAds

By the end of 2023 67% of the US population will rely on #connectedTV for their news, information, and entertainment, according to Insider Intelligence. The numbers are hard to ignore. Agencies and brands need understand the streaming landscape and shift more budget to #CTVadvertising and #OTTadvertising given the advantages in aiming and reaching the millions of people who tune in daily. https://lnkd.in/gHQbVd5s

📺 As streaming TV continues to dominate our entertainment choices, it's no surprise that advertising is following suit. 📈 In our blog post, we delve into the world of streaming TV advertising and its game-changing impact on traditional TV ads. 🌟 With consumers flocking to streaming platforms for their content fix, advertisers are presented with unparalleled opportunities to target specific audiences with precision. 🎯 The ability to tailor ads based on viewers' interests and behaviors opens up a whole new realm of possibilities for brands looking to make a lasting impression. 💡 However, this shift also brings its own set of challenges. Measurement and optimization in the streaming TV landscape require a strategic approach to ensure ad performance meets expectations. 📊💻 One key takeaway? Creative storytelling and personalization are more crucial than ever in this space. Crafting ads that resonate with viewers on a personal level is the key to cutting through the clutter and making a meaningful impact. 🌟🔑 Are you ready to ride the wave of streaming TV advertising? Dive into our blog to learn more about this dynamic and evolving landscape 🌊📺 #StreamingTV #Advertising #DigitalMarketing #Personalization #CreativeStorytelling https://lnkd.in/gAHhrcXk

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: #LifeatCox

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: https://lnkd.in/dPQqbYRE

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts #LifeatCox