Duran Inci

How can you manage to blow over $120,000 on SEO? Read below! 💸 🏃‍♂️ 1. Hire a "guru" who is in SEO for the money, not for you. You know, it's like with home repairs: if the worker cares only about his wallet and not about the quality of your wiring, then a fire in the house is guaranteed! The same is true for SEO. When your specialist is more interested in their commissions than in your growth, you can say goodbye to your budget. And remember: SEO is a team sport. If you ignore the advice of the specialist, the result will be the same—the money will blow away in the wind. 2. Set goals as if in a fog. "I want to be higher than my competitor!" — sound familiar? But that's not a goal, that's a dream. The right goal? "Increase traffic by 40% over the next six months." Be specific, otherwise, it's unclear where you are heading! 3. Forget about a mobile version of the site. Today, everyone searches for information on their phones! If your site looks on a mobile like an elephant in a china shop, users will pass by. Don’t let your website sink in the sea of the internet because of the lack of adaptation for smartphones. 4. Use only popular keywords. For a young site, such behavior is like stepping into the ring against a world champion without preparation. Start with low-frequency queries that will help you establish and grow before you take on the heavyweights. 5. Create a site-labyrinth. Poor site structure is like a house where you get lost as soon as you enter the door. If your site is so confusing that the visitor cannot find what they are looking for, they will leave and not return. Search engines will also not appreciate your effort if navigating your site makes heads spin like an owl’s. 🏆 It's truly inspiring to see professionals sharing their extensive knowledge about SEO on LinkedIn. Their contributions not only enhance our understanding but also foster a rich community of learning and professional growth. Here’s a special thank you to each one: Thank you, Liam Fallen at MostlyMarketing, for your valuable insights on SEO shared through LinkedIn. Your contributions greatly enrich our understanding. Appreciate your efforts, Mordy Oberstein at Wix, for enlightening the LinkedIn community about the nuances of SEO. Your expertise is truly invaluable. Thank you, Morgan Yobst at Semrush, for consistently sharing informative SEO content on LinkedIn. Your knowledge helps many in the industry.

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If you don't know these financial metrics, you're likely not profitable as a DTC operator: 1. Gross margin of every SKU + offer 2. First order contribution margin 3. Cash balance (cash flow) Before a single ad gets launched. Before you ever get into the trenches of optimization. If you don't know what your numbers are, you can't set accurate goals or optimize for the right things. 1. Gross margin of every SKU + offer (financial literacy): along with any relevant business metrics (ROAS, cost of delivery, total ad spend, etc.) 2. First order contribution margin (profitability): what you make on your first order minus all costs associated, i.e. understanding where your breakeven CPA target should be. 3. Cash balance (cash flow): because cash is king— it's hard to scale and reinvest in your account without knowing what's coming in for each order, the percentage to reinvest, etc. Any questions on these? Let me know.

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at jason@kaiserthesage.com.

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SM Services is now offering tailored PPC advertising services for all clients, with a focus on the cannabis industry through Google Ads. Our recent cannabis PPC case study demonstrates impressive revenue growth: 💰 Cannabis PPC Revenue Case Study: Month 1: $960 Month 3: $17,339.81 Month 6: $56,588.43 Our proven PPC strategies are a game-changer, delivering substantial results and propelling clients to revenue success. 🌐 What is Cannabis PPC? PPC, or Pay-Per-Click, is a dynamic digital advertising model where you pay per click. At SM Services, we leverage Google Ads PPC to drive cannabis traffic to your site. Strategic keyword targeting ensures cost-effective visibility on Google. 📊 Impression Domination: Surpassing Industry Giants! In the competitive cannabis advertising landscape, impressions matter. We've achieved an impressive Impression Share, surpassing industry giants like Weedmaps. Our meticulous PPC campaigns ensure your ad leaves a lasting impact. 📈 Client Campaign Results: Tripled Impressions, Boosted CTR! In the first 3 months, we tripled impressions, maintained a 4%+ CTR, and increased monthly clicks. #cannabismarketing #marketingcannabis #cannabiscontentmarketing #cannabisdispensarymarketing #cannabismarketingagency #advertising #branding #digitalmarketing #cannabisindustry

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🧲 Affiliate Marketing Pros: Let's Talk Recruitment & ROI! 🧲 When it comes to building a high-performing affiliate program, which types of affiliates do you prioritize recruiting? Here are a few categories I'm particularly interested in: - Mass Media Publishers: Think large publications with massive reach. - Content Publishers: Bloggers, niche websites, and online magazines. - Media Buyers: Experts in paid traffic across various platforms like: - Native Ads - Facebook Ads - YouTube Ads - Google Ads  - Display Ads - Email Marketers: Leveraging email lists for targeted promotions. - Review Sites: Providing in-depth product reviews and comparisons. - Bloggers & Influencers: Individuals with dedicated followings in specific niches. More importantly, in your experience, which type of affiliate consistently delivers the highest ROI? 💰 Share your insights and let's learn from each other! 👇 #affiliatemarketing #digitalmarketing #marketing #business #entrepreneur #roi #affiliates #collaboration

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Why do you need to research competitor keywords? How do you use them for a winning SEO strategy? The terms your rivals rank for in Google searches (both organically and through paid ads) are called 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀. Why are they important? Simple - if your competitors rank for (or target) specific keywords, there's a good chance they're profitable. Targeting the same keywords can help you attract similar audiences and boost your traffic. But how do you find your competitors' keywords? My team and I love to use Ahrefs for this. It offers a massive database of keywords and the websites that rank for them. Here are some ways Ahrefs can help you: ▶ 𝗙𝗶𝗻𝗱 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗿𝗮𝗻𝗸𝘀 𝗳𝗼𝗿: See which keywords bring them the most organic traffic and filter out branded terms (like their company name). ▶ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗽𝗼𝗽𝘂𝗹𝗮𝗿, 𝗹𝗼𝘄-𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁𝘆 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Focus on keywords with high search volume and low competition to get a quick SEO win. ▶ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 "𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗴𝗮𝗽𝘀": Find keywords your competitor ranks for, but you don't. This presents an opportunity to create targeted content and capture a new audience. ▶ 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗿𝗮𝗻𝗸 𝗳𝗼𝗿: See which terms dominate your industry and use this data to adjust your content strategy. But what do you do with all this information? There are 3 main options: ▶ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗡𝗲𝘄 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Target relevant keywords by crafting high-quality content that addresses searcher intent. ▶ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Sometimes, you can optimize existing content to rank for new keywords by filling in subtopics and gaps. ▶ 𝗧𝗮𝗿𝗴𝗲𝘁 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀: For faster results, consider using paid advertising to target specific keywords. There's so much more to competitor keyword research, but this gives you a solid starting point. Want to learn more about using competitor keywords? Let's chat in the comments! #seo #digitalmarketing #marketing #business #businessgrowth Ahrefs' Guide: https://lnkd.in/e3r62YDG 🔔 Follow for more SEO insights that built an 8-figure brand within a year.

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356.57% 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 90 𝐃𝐚𝐲𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐂𝐚𝐬𝐞𝐒𝐭𝐮𝐝𝐲 𝐌𝐚𝐫𝐜𝐡: → Total Sales: £ 1,279.01 → PPC Spend: -£ 209.23 → TACOS: 16.36% → Net Profit: -£ 121.60 𝐀𝐩𝐫𝐢𝐥: → Total Sales: £ 2,386.69 → PPC Spend: -£ 428.19 → TACOS: 17.94% → Net Profit: -£ 459.19 𝐌𝐚𝐲: Total Sales: £ 12,556.39 PPC Spend: -£ 453.88 TACOS: 3.61% Net Profit: £ 1,270.57 ↳ Brands are better established by selling on websites. The main goal is they want to increase more presence on Amazon. ↳ When we create market segmentation, observe products are sold at 50% higher price than the market. ↳ Prices were high and competitor's prices were low, it was a big challenge to Achieve good conversion with consistent order.| ↳ We discussed this with the client, but they insisted on keeping the same prices on Amazon as on their website. ↳ Initially, we tested some keywords  and targeted some ASINs, but Spend and ACOS shot up from 60% to 147% in 7 days. ↳Sponsored product campaigns faced low CVR and high ACOS. We couldn't spend much, as brands restricted us to $500 to $600 monthly. ↳ We created a video from raw images and ran a video campaign, which performed better than sponsored product ads, but CVR% was still not good, with 1 order for every 10 clicks and a CPC of 2.33. If we keep getting expensive orders, we'll overspend. ↳ We tested similar category targeting in sponsored Display, which worked with high CVR and low CPC. ↳ We picked related products from the market and made a Sponsored Display ASIN targeting campaign based on CVR bids. We created 45 campaigns targeting 5 ASINs, and this worked. ↳ Keyword ranking isn’t great, we ranked on relevant keywords on page 2 or 3. Revenue is mainly from Sponsored Display campaigns and branded keywords. ↳ DTC brands get good traffic on branded keywords, and we target all branded keywords in exact match. ↳ We set PPC according to client objectives.If we focus on Sponsored Products or rank, we might not achieve high profit objectives. ↳ We help Brands to increase their product presence on Amazon. They already had good business on their website but wanted to acquire new customers on Amazon, drive traffic to their website, and achieve stability and profit within limited expenses. ------------------------------------ We have managed 7,8,9 figures Brand PPC. 𝖶𝖾 𝖣𝖾𝗅𝗂𝗏𝖾𝗋 𝖦𝗋𝗈𝗐𝗍𝗁 with profit increase 𝗂𝗇 𝗅𝖾𝗌𝗌 𝗍𝗁𝖺𝗇 𝟫𝟢 𝖽𝖺𝗒𝗌 𝗈𝗋 𝖶𝖾 𝖱𝖾𝖿𝗎𝗇𝖽 𝗒𝗈𝗎 𝖺𝗅𝗅. 𝖯𝗎𝗋𝖾 𝗈𝗎𝗍𝖼𝗈𝗆𝖾𝗌. 𝖭𝗈 𝖿𝗋𝗂𝗅𝗅𝗌. 𝖭𝗈 𝗁𝗂𝖽𝖽𝖾𝗇 𝗍𝖾𝗋𝗆𝗌 - 𝖣𝖬 𝗎𝗌 𝖩𝗈𝗂𝗇 𝗈𝗎𝗋 𝖤𝗅𝗂𝗍𝖾 𝗀𝗋𝗈𝗎𝗉 𝗐𝗁𝖾𝗋𝖾 𝗒𝗈𝗎 𝗁𝖺𝗏𝖾 𝗍𝗈 𝗉𝖺𝗒 𝗈𝗇𝗅𝗒 𝟤𝟢% 𝖺𝗆𝗈𝗎𝗇𝗍 𝗈𝖿 𝗋𝖾𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 𝖿𝖾𝖾 𝖺𝗇𝖽 𝗍𝗁𝖾 𝗋𝖾𝗆𝖺𝗂𝗇𝗂𝗇𝗀 𝖠𝗆𝗈𝗎𝗇𝗍 𝖺𝖿𝗍𝖾𝗋 𝟫𝟢 𝖽𝖺𝗒𝗌.

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The layman's guide to cranking Google ads leads for your Agency [and how to crank ROI & $$$ won]. Every agency does Google Ads. And most think they’ve got it down pat. Despite this, I’ve worked with agencies to → Atleast 2x deals won & MQLs. → Deliver an average 10:1 ROI from Google Adspend (3x usual ROI) How? It’s all about the little things. I’m no Google Ads Guru - but I know EXACTLY how to work with specialists to make it print $$$. [I've spent upto 100k/month on B2B Google Ads for years - there's a method to the madness, and it's not just about having a good Google Ads specialist on board] So here’s a breakdown of how you can do the same (or ask me, I’ll give you some pointers). Google ads are expensive, but you've got to jump in and figure out how to make it work. You’ll be spending a lot of $$$; it’s critical to get it right. Here’s what I recommend. 1/ Start small →1 key product (highest revenue/profit) →1 key location (where most your clients are) →Small budget (min $5k/month to start with) Focus on too many things, wastage can be high. Start with 1 focused campaign. Expand your budget and resources as you gain traction. Hang tight for 6 months (don’t get impatient). With the right guidance, this will give you 10x returns on spend. 2/ Get some help Get an external agency/contractor to help you maximise results. Unlike internal resources - they’re not distracted by “client fires”. You pay them. They have one job. Getting you better results. Yes, it costs extra money - but the returns and speed of execution are 10x. 3/ Optimise for conversion (This is where most fail - copy, creative & high conversion landing pages) Unfortunately, 90% of agencies get this wrong. Your landing pages/website needs to: → Look like a million $$ → Have strong conversion-driven copy → Clearly articulate why you’re different, in seconds (USP). → Be lighting fast → Have a high degree of social proof above the fold 4/ Look at the data, consistently. In most agencies, 30 mins/week is all the time you’ll have to look at your campaigns. And this is one of the major reasons why Google Ads underperforms. Focus on: → Which campaigns delivered the most clicks, conversions (Google Ads Manager) → Which of turned into legitimate leads, open deals, deals won (Hubspot/CRM) Conversions in GA mean nothing. Your CRM is the source of truth. 5/ Diversify Running just Google ads, won’t get you far anymore (those days are long gone). Instead - be everywhere. Build your brand - it'll eventually convert via Google Ads. Traffic campaigns on Meta & LinkedIn ads are a good start. — So, from one “non-technical” Google ads person to another… Remember that Google Ads is critical for your agency's growth. Tried it before and didn't work? Chances are, you didn't do it quite right. Ps: How well is Google Ads working for your agency? Pps: I have a template for high-converting websites (comment “CONVERT” and I’ll send it to you)

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Some beg for em. Some pay for em. Some say they're dead. Backlinks. How to earn them for $0 and rank money keywords: 1// Leverage partners Reach out to partners who go after the same ICP but aren't direct competitors. Offer to create a solid article for their site in return for a link back to a focus page and keyword you are wanting to rank. 2// Leverage past media Your exec team been features in press, PR, articles etc. in the past? Ask them (if relevant topic) to add a link to one of your focus pages or amend the current link. 3// Guest podcast Use a site called Chartable to find niche relevant shows. Then pitch the hosts to be a guests (recommend linkedin + short message or video message). Run a great episode and ask the host to give you a link when they publish the article page. Bonus tip - if you've guested on a lot of podcasts. Go to Listen Notes website. Search for your name. Then reach out to the hosts to see if any of them have relevant articles for your pod you can get a link back from. PS. I wrote a 73 page battle-tested playbook on winning w/ B2B SEO. Unlock your copy: https://lnkd.in/et7yce7s

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How did they lose sales with this one color? Cozy Home is a brand on Amazon specializing in home goods, Including throw blankets in various colors. They were running PPC ads to promote their products. Initially, the strategy was getting bare minimum results: It focused on High-Performing Ad, Not the Best Seller 𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: Throw blankets in several colors, including red and white. 𝗔𝗱𝘀: Separate ad campaigns for each color variation. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: The red blanket had High CTR, low CVR, and low sales The white blanket had Lower CTR, higher CVR, and highest sales(best seller). 𝗜𝗻𝗶𝘁𝗶𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Based on TACoS the orange blanket looked like a poor performer. So, they shifted ad spend to focus more on the black one, the best seller. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘄𝗲𝗿𝗲 𝘀𝗵𝗼𝗰𝗸𝗶𝗻𝗴 White Blanket Ads CTR dropped significantly. Overall ad performance declined. 𝗪𝗵𝘆 𝗗𝗶𝗱 𝗧𝗵𝗶𝘀 𝗛𝗮𝗽𝗽𝗲𝗻? 𝟭.𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:    The Red blanket ad attracted the audience more interested in vibrant colors,   Even if it didn't convert immediately but that was getting results When the focus shifted to the white blanket ads, This audience might have missed the ads altogether. 𝟮.𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: The red blanket ads, despite lower sales, might have contributed to overall brand awareness When these ads stopped showing, potential customers might not have seen any ads at all. 𝗟𝗲𝘀𝘀𝗼𝗻 𝗟𝗲𝗮𝗿𝗻𝗲𝗱: 𝗟𝗼𝗼𝗸 𝗕𝗲𝘆𝗼𝗻𝗱 𝗧𝗔𝗖𝗼𝗦 This highlights the importance of considering more than just TACoS When analyzing SKU-level performance in campaigns  While the red  blanket had a low sales volume,  It played a role in attracting an audience and boosting brand awareness. 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:  Consider a balanced approach, allocating some budget to promote a wider variety of products, To maintain brand awareness and capture a broader audience. 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Run A/B tests with different ad creatives and targeting To see which combination performs best for each product variation. Focusing solely on the best seller can be detrimental to overall ad performance Analyzing the complete picture, including audience, brand awareness, and long-term strategy Is crucial for optimizing PPC campaigns and maximizing sales across all SKUs. #Amazon #Ads #Advertising #PPC #SKU #Sale

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The SEO Secret Weapon Nobody Talks About (But Should!) If you want more traffic... If you want laser targeting... If you want more sales... It will take time... BUT... Not as much as you think... Follow these tips to speed up results: - You don't need hundreds of keyphrases - you need the right ones! - Aim for people ready to buy FIRST - top questions, comparisons, help - less traffic BUT laser focused. - Craft your site for people - NOT Google. Take a step back... You have the keys to rank. You KNOW your PERFECT client... - Focus on them with your website. You won't need to compete with everyone! You will rank faster! Make more sales! Put yourself in a great position to rank for more competitive phrases. Simple when you know how... #seo #business #website #ranking #sales #traffic 💌 Follow me for more #seotips 🔁 REPOST and share the love. 🤘 Solopreneur that wants more traffic and sales? Let the SEO Jedi help you… contact me for details on a simple, effective plan to start winning!

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Here are 7 metrics you need if you want to self-audit your account: (Save these to start your audit template) 1. Exclusions Analysis ➝ Meta should focus on new customer acquisition ➝ Exclude existing Shopify/Klaviyo customers ➝ Exclude sets like 180 day Pixel purchasers 2. Landing Page Analysis ➝ Check campaign endpoints ➝ Optimize for pages with a clear "buy" CTA ➝ Use collections only with 1,000+ SKU stores 3. Delayed Attribution Multiplier % ➝ Used to adjust cost controls based on conversion tendency ➝ 1-day (impulse) and 28-day (no view-through attribution) ➝ 7-day is a primary focus for us with most ecomm clients 4. Blended COGS ➝ Takes in your unit economics per product/offer ➝ Compared relative to breakeven CAC ➝ Informs ad account targets 5. Above Target Spend Analysis ➝ How much is wasted spend AKA above target spend? ➝ What's the percentage relative to total spend? ➝ Informs path to profitability per product/offer 6. Creative Diversity Score (%) ➝ Splitting static, video, product, and human creatives ➝ We aim for 40:60 static to video, 50:50 product to human ➝ Ratios are never exact, and may vary based on brand 7. Creative Volume and Refresh Score ➝ How much diverse creative is being incorporated? ➝ How frequently are campaigns being updated? ➝ Our benchmark: 1x/week (Meta is 2x/month) You can figure all of these out by yourself... Or, we're looking to bring on 2-3 more accounts this summer. We start with a free comprehensive business audit and growth forecast (way more than we can fit in a LinkedIn post). If you're an 8-9 figure ecommerce brand (our criteria match), send me a message if you're curious 🤝

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Is your SEO reactive? Many clients come to us when sales are down. We then find out that they lost critical rankings 3 months earlier. In most cases, rankings come back, but that requires focused effort and some time in Google's algorithms. I've lost count of the businesses that are losing 6-8 months of revenue due to their reactive SEO approach. Some never recover. Our ongoing SEO consulting is proactive. We consistently monitor where your conversions are moving. And we act before it is too late! Is your SEO reactive?

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This Funnel Will Make You $100K in 2024... The ATC Conversion Funnel ↓ This is for you if you sell a high-ticket service. 💾 Save this post if your service is worth over $1k+ Here’s how the funnel looks like: Conversion Content → CTA → Opt-in Page → Video Page → Book a call. This funnel involves creating a lead magnet, specifically a video training. Purpose of the video → Give value + pitch to get on a call. The video funnel link must be in your bio. **Pro tip: If you're on LinkedIn don't share the link in the comments because Linkedin does not promote posts that take audience out of the platform** Let’s dive deep… 📌 Getting Eyeballs from Stories → The first step is to get eyeballs to your opt-in page. You do that through Organic Content Engine… by educating your audience & posting your offers. You can either send people to: - Your opt-in page directly. OR - Get them on your DMs → Send to opt-in page. **Pro tip: You can use Ai Automated DM Funnels to get this done with precession and speed.** 📌 Mini-Video Sales Letter → Your audience needs to give their name & email to access the video training aka VSL (video sales letter). **Pro tip: You can use free platforms like systeme or carrd to make one pager landing pages to host your training video** Short 10-15 mins VSL works great. Use this VSL structure: (Comment the word “FUNNEL” and I’ll DM you this exact template) - Your Bold Claim: Grab the attention of your prospect. - Pain Points: Set up their pain points and struggles. - Social Proof: Client results in the story format. - Credibility: Show why should they listen to you. - Value 1: One mind blowing value. - Value 2: One mind blowing value. - Value 3: One mind blowing value. - Offer + Bold Claim: Remind them the bold claim. - Social Proof: Stack up more results. - CTA: Ask them to book a call. 📌 Close on Calls → After watching the video sales letter, a portion of your audience will book a call with you. They will be highly targeted prospects. You just have to get on a call and close them. PS: Comment the word “FUNNEL” and i’ll dm you the structure. ________________________ Hola~ I'm Zorgan Vignesh 🧙🏾‍♂️ I help creators and coaches sell their high ticket offer by injecting AI Automated DM Funnels and turn your audience into clients using a simple 4 step process. Feel free to shoot me a DM and let's have a productive chat on how you can use the ATC System in your online biz 🥂 ________________________ #coaching #funnel #vsl #highticket

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Roadmap to scale your DTC brand with FB Ads: S0-$10k/m: Market research, test products $10k-$50k/m: Test ad angles $50k-$100k/m: Systemize creatives, improve product $100k-$1M/m: Build solid creative feedback loop, advertise multi channel $1M+: Do everything better & more

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Links from traffic-earning pages move the needle more than anything else. Backlinks, internal links, doesn't matter. If you have a page that is generating decent organic traffic, it will elevate the pages it's linking out to. AKA, don't just rely on DR and Domain Traffic as factors when building backlinks and internal links.

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There's one mistake I see business owners continuously make when it comes to marketing attribution (even the big companies do this). They think they can buy customers. Your Google Ads CPA is not real. Your Meta Ads ROAS is not real. Your LinkedIn CPL is not real. If you use in-platform metrics as your main KPI you indirectly believe that leads or customers see one ad and then convert/buy. They don't. Here's an actual customer journey: 1. Prospect see your LinkedIn ad and doesn't click. 2. They see your CEO's LinkedIn post and reads a few comments. 3. They see your Google Search ad when looking for a service similar to yours (because you have the braveness to use broad match). They click the ad and reads a few pages on your website. 4. They are now in your retargeting flows and they see your ad on Meta, Google Display and LinkedIn. They click an ad on Meta and subscribe to your newsletter to learn more. 5. You call them immediately (right Daniel Jensen?) and have a good chat. They think your offer is interesting but need to discuss with partners and investors first. 6. You call them next week, they haven't had time to discuss it yet. Meanwhile they've seen a bunch of ads without clicking because they were too busy and they're now out of the retargeting flow. 7. You call them a month after and they tell you that they are not able to move forward with you right now. 8. Since they're still your ICP they see your ads on LinkedIn from time to time, but they don't click since they know your offer. Half a year later they go to your website because they forgot your contact info and they call you up saying they're interested again. 9. You schedule a pitch call with them and now that they have time to tie up loose ends they unscribe to your newsletter (which didn't really provide value because your marketing is not based on branding and messaging but solely on KPI's). 10. You win the pitch. Congratulations, you just got yourself a brand new customer. In this case you would have attributed: 2 conversions on LinkedIn (view-conversions) 1 conversion on Google (90-days attribution model) 1 conversion on Meta (newsletter signup) 1 conversion through newsletter (you did move them forward in your CRM, didn't you?) But wait. You only got 1 client. When I was working a lot with e-commerce, I saw this all the time for clients focusing on ROAS. Revenue in Meta: 11,834€ Revenue in Google: 28,353€ Revenue in Klaviyo: 6,399€ Revenue in Shopify: 14,886€ Looking at the built-in reporting system from the platforms, you have earne a whopping 34,764€ in revenue. But your bank accounts says 14,886€. And it's the same in leadgen. This text was too long for LinkedIn, conclusion in comments 👋

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