Martin Sandgaard’s Post

This is what Impactable's Marketing Ecosystem looks like - 100+ Calls/month. Cost per booked call = $130-$160 Cold Traffic 1. Google search -We target high-intent phrases around our core offerings -We target our competitor's traffic -We target brand (our name, my name etc) Been scaling this back in favor of listing sites such as Clutch lately 2. Linkedin Cold Ads -We just have a few fundamental ads but are very clear on who we are targeting. This traffic is 🔥 , a bit pricey, but worth it. 3. Organic - Linkedin Organic has been a steadily growing source for us as myself and some of our key players have been much more active this year. 4. Clutch and listing sites - (we spend around 5k-6k/mo here right now) Lists such as: Top Linkedin ads agencies Top digital marketing agencies Top PCC companies in the United States These are better than many Google ad placements you could get (in my opinion) 5. SEO - Realy stepped up our game here in 2022 and will be a main focus for the last quarter as well Retargeting Layers 1. Linkedin Retargeting Ads Here's the thing...all that Cold Traffic from above is expensive, and specifically, the Google ads and listing sites like Clutch can be expensive traffic from prospects shopping around. It is essential to retarget that traffic for at least the next 90 days to shake out conversions and get your money's worth from that cold traffic investment. -We run follower ads, spotlight ads, single image, video, text, and one lead gen form ad but it's just to get signups for our newsletter. We segment by 30-day visitors, 90-day visitors, and 180-day visitors, as well as those who've made multiple trips back to our site. The whole goal is to show our expertise and build trust. 2. Facebook retargeting - paused for now but firing back up soon 3. Programmatic and display retargeting - We get back in front of prospects on news sites, finance sites, the display network, and a web of other sites they might visit such as Forbes, fast, new york times etc - Just showing up on some of these sites they visit and trust, transfer some trust to us. Currently running CTV now as well (pretty cool when my family calls me to scream how they saw me on TV !) 4. Youtube retargeting of website visitors - low budget for now 5. Newsletter, Podcast, Linkedin company page, Youtube -We funnel website visitors into our different organic communities so that we can continue to nurture them long after they drop out of our paid retargeting funnels. We use paid retargeting ads, though, to promote our communities. We've managed to increase the amount of booked calls from Linkedin ads 4 months in a row now, so really leaning into that side more and more to see how we can keep scaling it. Experiment, diversify, fail, and learn. That's the marketer's motto. #marketing #linkedinads #startup #entrepreneurship

#mustread for every marketeer! As a content marketer, always wondered how marketing feels at the top of the funnel for any #adagency? 🤯 But this post by #justinrowe hits the target - point blank🤩 Impactable - B2B Linkedin Ads Agency carves out 5 dimensional marketing map to ease out all the hustles, especially for #startupfounders 3rd point is my personal favourite! every #marketeer would find space in #impactable’s marketing map. #marketingdigital Social Commune #strategy #linkedinmarketing #clutch #listingoptimization #adagencies #magazineeditorial #magazinefeature #theexecutiveview

This is what Skypire Marketing Intelligence Ecosystem looks like - 500+ Calls/month. Cost per booked call = $100-$130 Cold Traffic 1. Google search -We target high-intent phrases around our core offerings -We target our competitor's traffic -We target brand (our name, my name etc) Been scaling this back in favor of listing sites such as Clutch lately 2. Linkedin Cold Ads -We just have a few fundamental ads but are very clear on who we are targeting. This traffic is 🔥 , a bit pricey, but worth it. 3. Organic - Linkedin Organic has been a steadily growing source for us as myself and some of our key players have been much more active this year. 4. Clutch and listing sites - (we spend around 5k-6k/mo here right now) Lists such as: Top Linkedin ads agencies Top digital marketing agencies Top PCC companies in the United States These are better than many Google ad placements you could get (in my opinion) 5. SEO - Really stepped up our game here in 2022 and will be a main focus for the last quarter as well Retargeting Layers 1. LinkedIn Retargeting Ads Here's the thing...all that Cold Traffic from above is expensive, and specifically, the Google ads and listing sites like Clutch can be expensive traffic from prospects shopping around. It is essential to retarget that traffic for at least the next 90 days to shake out conversions and get your money's worth from that cold traffic investment. -We run follower ads, spotlight ads, single image, video, text, and one lead gen form ad but it's just to get signups for our newsletter. We segment by 30-day visitors, 90-day visitors, and 180-day visitors, as well as those who've made multiple trips back to our site. The whole goal is to show our expertise and build trust. 2. Facebook retargeting - paused for now but firing back up soon 3. Programmatic and display retargeting - We get back in front of prospects on news sites, finance sites, the display network, and a web of other sites they might visit such as Forbes, fast, new york times etc - Just showing up on some of these sites they visit and trust, transfer some trust to us. Currently running CTV now as well (pretty cool when my family calls me to scream how they saw me on TV !) 4. YouTube retargeting of website visitors - low budget for now 5. Newsletter, Podcast, LinkedIn company page, YouTube -We funnel website visitors into our different organic communities so that we can continue to nurture them long after they drop out of our paid retargeting funnels. We use paid retargeting ads, though, to promote our communities. We've managed to increase the amount of booked calls from Linkedin ads 4 months in a row now, so really leaning into that side more and more to see how we can keep scaling it. Experiment, diversify, fail, and learn. That's the marketer's motto. #marketing #linkedinads #startup #entrepreneurship #skypiremarketing

What is Digital Marketing ? Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of strategies and tactics aimed at engaging potential customers online, building brand awareness, driving traffic, and ultimately converting leads into customers. Key components of digital marketing include: Search Engine Optimization (SEO): The process of optimizing a website and its content to rank higher in search engine results pages (SERPs), thereby increasing organic (non-paid) traffic. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience, with the goal of driving profitable customer action. Social Media Marketing: Using social media platforms (like Facebook, Instagram, Twitter, LinkedIn) to promote products or services, engage with the audience, and build a community around a brand. Email Marketing: Sending targeted emails to a group of subscribers to nurture relationships, inform about new products or services, and drive conversions. Pay-Per-Click (PPC) Advertising: Running ads on platforms like Google Ads or social media networks where advertisers pay a fee each time their ad is clicked. Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote a company’s products or services in exchange for a commission on sales generated through their referrals. Influencer Marketing: Collaborating with influencers (individuals with a significant following and influence over a target audience) to promote a brand's products or services. Online Public Relations: Managing and enhancing a brand’s online reputation through digital media, including blogs, forums, and social networks. Marketing Automation: Using software to automate repetitive marketing tasks such as email campaigns, social media posting, and ad campaigns, to improve efficiency and effectiveness. Analytics and Data Analysis: Collecting and analyzing data from digital marketing efforts to measure performance, understand customer behavior, and inform future strategies. Digital marketing allows businesses to reach a global audience in a cost-effective, measurable way. By leveraging data and technology, companies can create highly personalized and targeted marketing campaigns that deliver relevant content to specific segments of their audience, ultimately driving higher engagement and better return on investment (ROI). Whatsup : +8801982-119302 #Facebookadscampaign #digitalamarketingexpart  #googleadsmarketing #digitalagency  #digitalamarketing  #marketresearchprocedure #yoastseo #seo #facebookadsexpert  #googleads #digitalmarketing #imageseo #offpageseo #onpageseo #affiliatingmarketing #dataentry #youtubechannelseo #youtubechannelpromotion #googletopranking #keywordsresearch #videoboost #pinterestmarketing #linkbuilding #reddit  #leadgeneration #classifedadsposting

: 🚀 Boost Your Lead Generation with Remarketing in Google Search Ads! 🚀 Setting up a remarketing campaign can significantly enhance your ability to re-engage potential leads and drive conversions. Here's a step-by-step guide to help you get started: 30 Steps to Set Up a Remarketing Campaign for Leads in Google Search Ads Set Up Your Google Ads Account 🛠️ Sign in to your Google Ads account. Navigate to the campaign dashboard. Create a New Campaign ➕ Click on the “+ New Campaign” button. Choose your campaign goal (e.g., “Leads”). Select Campaign Type 🎯 Choose “Search” as your campaign type. Define Your Campaign Settings ⚙️ Set your campaign name. Choose your network settings (Search Network only). Set Your Budget and Bidding 💰 Define your daily budget. Choose a bidding strategy (e.g., Maximize Conversions). Choose Your Target Locations 🌍 Select the geographical areas you want to target. Select Your Target Language 🗣️ Choose the language your audience speaks. Set Up Ad Schedule 🕒 Define the days and times your ads should run. Configure Audience Segments 👥 Navigate to the “Audience” section. Select “Remarketing and similar audiences.” Create Remarketing Lists 📝 Click on “Tools & Settings” > “Shared Library” > “Audience Manager.” Create new remarketing lists based on user behavior. Install Remarketing Tag 🔖 Navigate to “Audience Sources.” Set up the Google Ads remarketing tag on your website. Define List Membership Duration 📆 Set how long a user remains in your remarketing list (e.g., 30 days). Create Custom Audiences 🎨 Use the audience manager to create custom combinations. Link Google Analytics 📊 Connect your Google Analytics account to Google Ads. #GoogleAds #Remarketing #LeadGeneration #DigitalMarketing #MarketingStrategy #SEM #PPC #MarketingTips

WHAT IS FACEBOOK ADS FUNNEL? Businesses usually expect customers to take their offer or purchase just after 1 Ad. It’s like asking someone to marry you before taking them to date. Hell no! Facebook Ads Funnel is an effective marketing structure designed to plan the brand-customer journey from how a customer will know your brand for the first time up to what will happen after they engage in your brand. When making a Facebook Ads Funnel, you have to consider how long your sales cycle is = how long they take to convert and how. There are 3 Main Stages of Marketing Funnel: 1: TOFU (Top of the Funnel) – The Awareness Stage 3: MOFU (Middle of the Funnel) – The Consideration stage 3: BOFU (Bottom of the Funnel) – The Decision stage Finally, an extra funnel at the end called BRAND EVANGELIST is the After Purchase funnel which increases the customer lifetime value. Facebook Ads is a perfect channel to do an effective Marketing Funnel as it allows you to move your audience from 1st stage down to the last funnel. It also allows you to target customers at every stage of their journey. There are actually 5 Levels of Audience Awareness that you need to know to help you create a campaign that suitable to your target audience and goal: Level 1: Unaware – At this level, the audience is called the Stranger or Cold Audience. These are the people that never heard your brand and products/service yet. They didn’t even know that there was a problem to solve so your approach should be pointing out the potential problem first. Level 2: Problem Aware – Your audience at this level is still Cold audience but are aware that they have an issue, and they need someone to align with their pain so this is your chance to introduce the solution that you can provide. Level 3: Solution Aware – Your audience at this level is aware of the problem. They know what they want, but they don’t know your brand. Your goal here is to make them a prospect. Prospects or Warm audiences are the people that know you and have shown some form of interest but they still want you to prove how your solution is better than other brands. Level 4: Product Aware – At this level, your audience becomes Potential Customers. These people have heard of your brand, but they are still making decisions. Now you need to show them why you are the best. Potential customers usually have shared their contact info and they want to learn more or try your product/service. Level 5: Most Aware – These are your warmest audience. They are almost ready to convert and just need an offer they can’t refuse to become your Customer. Once they convert and become a Customer, there is a high chance (depending on your quality of service/product) that they become a Loyal Promoter where they keep coming back to your brand to avail your product/service, and then share it and promote your brand (for free).

Our agency booked 146 new meetings last month - Here is exactly what our current marketing ecosytem looks like...you like it? Hate it? Confused by it? 🛠 The Pillars of Cold Traffic 🛠 1️⃣ Google Search High-Intent Keywords: We target specific phrases that align with our core services. Competitor's Traffic: Ever heard of "Keep your friends close but your competitors closer"? It's not bad marketing advice : ) Brand Focus: We incorporate brand-specific keywords (our name, my name, etc.) 🔁 Shift in Strategy: Focusing on quality of cold traffic and then spreading retargeting accross more channels and touch points. 2️⃣ LinkedIn Cold Ads Less is More: We run a handful of fundamental ads, but precision is key. We're laser-focused on our target audience. 🌡 Value vs. Cost: The traffic from these ads might be pricier, but they are on fire! 🔥 Worth every penny! 3️⃣ Organic LinkedIn Traffic Consistency Wins: Our team's increased activity on LinkedIn has yielded steady, high-quality traffic. Consistency is key! 4️⃣ Clutch and Listing Sites $5k-$6k monthly spend Rankings like "Top LinkedIn Ads Agencies" or "Top Digital Marketing Agencies" carry immense value, sometimes more than Google ad placements! 5️⃣ SEO Our focus on SEO has been amplified in 2022, and it’s a major priority for the upcoming quarter. 🎯 The Power of Retargeting 🎯 1️⃣ LinkedIn Retargeting Ads Value-Added Content: From follower ads to video ads, we offer a plethora of options to engage. Segmentation: We don't believe in one-size-fits-all. Our targeting varies from 30-day visitors to those who've frequented our site multiple times. 2️⃣ Facebook Retargeting On hold but making a comeback soon. Stay tuned! 3️⃣ Programmatic & Display Retargeting We're omnipresent! Catch us on Forbes, New York Times, and various other platforms where our prospects dwell. 4️⃣ YouTube Retargeting A budding strategy with a modest budget (for now). 5️⃣ Organic Communities Our Newsletter, Podcast, LinkedIn company page, and YouTube channel serve as hubs for our communities, helping us to nurture leads long-term. ⭐ The Outcome ⭐ 📈 We've consistently upped our booked calls via LinkedIn ads for four straight months. It's an exciting journey of experimentation, diversification, failures, and lessons learned. The marketer's mantra? Experiment, diversify, fail, and learn. To those looking to elevate their B2B marketing game, my door is always open for a conversation. Let’s learn and grow together! 🤝 #marketing #linkedinads #startup #entrepreneurship #b2bmarketing #digitalstrategy #growthhacking #innovation 🚀

The $8.8m pipeline... This SEO + Google Ads + Linked[in] Ads strategy has skyrocketed this B2B SaaS project. Results: 952k impressions 27,078 clicks 353 leads Pipeline value: 8.8m Here are the learnings... ✍️ Content: - Pain point-related content got the prospects through the door and onto the website. - We now have them engaged and reading through our client's content - We also strategically placed downloadable guides throughout the content to entice the prospect to give us their details 🎯 Google Ads: - Google Ads are amazing at targeting prospects who are in the decision-making process. It just so happens that they decided to enquire! - The results, 5.6% conversion rates! 👉 Linked[in] ads - For the prospects that didn't convert after their first website visit through SEO or Google Ads, we retargeted them with that same pain point-related content with a higher intent to book a call. ✅ Here are your action points - Audit Your Content: Review your existing content strategy. Is it addressing the specific pain points of your target audience? If not, it's time for a revamp. - Optimise Your Google Ads: Analyse your current Google Ads performance. Look for opportunities to refine your targeting and messaging to improve conversion rates. - Leverage Linked[In] for Retargeting: If you're not already using Linked[In] Ads for retargeting, start now. It's an effective way to stay top of mind and move prospects further down the funnel. Side note: You probably don’t know me all that well. I want to change that. I’m Andreas. I’m the Founder and CMO of Emerge. And… this is an Ad. You’re seeing this because I’m specifically targeting you as my market fit. If you’re not, it’s because Linked[In] is learning about my campaign. But, you probably are because you’ve read this far… Now, I work with 20 or so clients every month to embed our framework that practically guarantees the growth of their pipeline and revenue. If you’re looking for some help with lead generation and awareness Head here👇 Book a call here: https://lnkd.in/e8RctbpD Or Check us out here and get in touch: https://lnkd.in/euUpkDht Speak soon. A

🚀 10 Simple Steps to Elevate Your Google AdWords Campaigns in 2023🚀 1. Consolidate Your Account: Streamline your account management with the range of automation tools Google Ads offers. Utilise automated bidding to adjust your bids in real time based on performance data. 2. Switch to Expert Mode: Unlock advanced features and settings to have more control over your campaigns. 3. Choose the Right Campaign Type: Select a campaign type that aligns with your business goals. 4. Optimise Ad Scheduling and Location Targeting: Schedule your ads to appear when your audience is most active and target locations where they are based. 5. Set a Realistic Budget: Allocate a budget that aligns with your business goals and the competition level in your industry. 6. Keyword Optimization: Conduct detailed keyword research to select high-intent and relevant terms, enhancing your ad’s visibility to users actively searching for your services. 7. Create Compelling Ads: Craft ads that speak directly to your target audience’s needs and desires. 8. Design Congruent Landing Pages: Ensure your landing pages are relevant to your ads and provide a clear call-to-action. 9. Track Conversions: Set up conversion tracking to measure the success of your campaigns and optimise them for better results. 10. Leverage Competitor Intelligence: Understand your competitors strategies and leverage this information to improve your campaigns. Now is the time to refine your AdWords strategy for 2023. Implement these steps and watch your campaigns soar to new heights!