About This Blog

620 Articles since January 2010

INMA's Satisfying Audiences Blog aims to reflect the myriad strategies news media companies focus on to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.

NTM uses friendly SWAT team to tackle local newsroom challenges

24 June 2024 By Jens Pettersson

Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights

19 June 2024 By Joel Medford & Matt Lindsay

Nine Publishing meets young reader needs with hub featuring university news, tools

03 June 2024 By Monique Farmer & Jacqueline Lunn

Vía País joins Google Showcase, sees jump in organic traffic, revenue

29 May 2024 By Gabriel Pérez

Business model transformation, AI tools top of mind for media industry leaders

21 April 2024 By Matt Lindsay

Top Viewed Satisfying Audiences Blog Posts

Nine Publishing’s new comment strategy increases subscriber base, engages community

16 April 2024 By Matthew Burgess

NTM’s hyper-local newsletters see high open rates, engagement

01 April 2024 By Jens Pettersson

WhatsApp revitalises Vía País’ engagement strategy

01 April 2024 By Cielo Maguna

6-level data maturity pyramid offers strategic growth blueprint for media

13 February 2024 By Peter Doucette

Nine Publishing drives subscription growth by tightening paywalls

12 February 2024 By Lauren Vadnjal & Mex Cooper

With removal of Instant Articles, VíaPaís reinvents audience engagement strategy

06 February 2024 By Ornella Saitta

Storytelling, visual elements are essential for compelling weather videos

03 January 2024 By Jim Politis

NTM uses star symbol to identify articles that attract younger audiences

01 January 2024 By Jens Pettersson

Australian Financial Review grows highly engaged audience on LinkedIn

01 January 2024 By Rachael Bolton & Lauren Vadnjal

AI, value-added products, first-party data will remain at the forefront in 2024

13 December 2023 By Matt Lindsay

Google Trends collaboration allows Vía País to focus on audience needs

10 December 2023 By Luna Brailovsky

Showcase experts, leverage templates to maximise video storytelling

12 November 2023 By Jim Politis

Transparency, collaboration drive in-house planning innovations at Nine

01 November 2023 By Ben Woodhead

Keep it simple, sometimes: Embracing complexity often benefits news companies

22 October 2023 By Matt Lindsay

Accelerating video production has these 5 benefits

17 October 2023 By Jim Politis

AI can assist with editorial insight but human editors still play crucial role

17 October 2023 By Bart Goethals

Vía País uses AI to streamline newsroom processes, capture audience attention

15 October 2023 By Camila Charris

NTM hosts Innovation Day to surface AI solutions for the company

17 September 2023 By Jens Pettersson

Nine uses its Conversations platform to learn more about its audience communities

04 September 2023 By Alana Latham

Increasing digital ARPU is a necessity for news publishers

15 August 2023 By Peter Doucette & Matt Lindsay

Vía País capitalises on World Cup, South American football stars to attract new audiences

14 August 2023 By Felipe Vitola

With podcast personalisation, One Podcast receives click-through rates of 7% to 10%

13 August 2023 By Amelia Labovitch

Single mobile apps offer quality user experiences, content deliver options

23 July 2023 By Amelia Labovitch

Nine adds Good Food, Traveller to subscription bundle to drive growth

16 July 2023 By Mex Cooper

Creativity, humour play role in generative AI adoption for newsroom

10 July 2023 By Jens Pettersson

Bundling is an art of getting lower-value products in front of consumers

25 June 2023 By Matt Lindsay

VíaPaís returns to goal of becoming national newsroom of choice with in-depth coverage

18 June 2023 By Francisco Rivarola

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