How news media companies can evolve into a data-driven newsroom and measure success
Newsroom KPIs
Data-fluent culture
What data tells us
What to stop doing
Understanding the metrics for success
What exactly is newsroom transformation? And how will we know when we have “transformed”?
In this INMA Newsroom Transformation Master Class we will dive into metrics and KPIs that today's journalists must know if news brands are to deliver impact and influence in a fast-changing world.
We will look at establishing newsroom-wide KPIs, creating a data-fluent newsroom culture, understanding what data can and can't tell us, and using data to guide decisions on what to stop doing.
Join some of the most experienced and innovative working journalists and news leaders in the world as they share what we still need to do to accelerate newsroom transformation and face multiple challenges.
In three modules, you’ll get a mini-MBA in newsroom management and come away with ideas and tools you can apply tomorrow to the challenges you face today.
Speakers
Coming soon ...
Topics
Content economics: Helping newsrooms understand the value of their work
Data mindset: Using data to influence decisions and setting KPIs/OKRs
Unlocking relevancy: Learning to be more audience-centric in topics and presentation
Stop doing: To position ourselves for success, what are we willing to give up?
Competition analysis: Who are we really competing with and how do we get the upper hand?
Partnerships: Developing strong partnerships to drive business results
Newsroom restructuring: Effectively analyzing and reconfiguring your newsroom structure
Content economics: Helping newsrooms understand the value of their work
Data mindset: Using data to influence decisions and setting KPIs/OKRs
Unlocking relevancy: Learning to be more audience-centric in topics and presentation
Stop doing: To position ourselves for success, what are we willing to give up?
Competition analysis: Who are we really competing with and how do we get the upper hand?
Partnerships: Developing strong partnerships to drive business results
Newsroom restructuring: Effectively analyzing and reconfiguring your newsroom structure
Agenda
Thursday, October 10
Module 1: Establishing newsroom-wide KPIs
Click here for more information on this module
Tuesday, October 15
Module 2: Creating a data-fluent newsroom culture
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Thursday, October 17
Module 3: Understanding what data tells us and what it can’t
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$495 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,290, which includes one free year of INMA membership
Register
REGISTRATION FORM (INDIVIDUAL)