About This Blog

124 Articles since August 2013

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

Crosstown LA uses public data to create hyper-local journalism

16 July 2024 By Cecilia Campbell

Evaluating current user needs reveals opportunities for growth hacks

09 July 2024 By Stefan ten Teije

3-day AI design sprint fosters rapid collaboration, problem solving at news companies

01 July 2024 By Lukas Görög

Focus must move from what AI tech does to what it can do for local readers

20 May 2024 By Cecilia Campbell

Understand AI’s capabilities, communicate use cases to become a savvy media leader

13 May 2024 By Lukas Görög

Top Viewed Big Data For News Publishers Posts

Changing data analytical tools is difficult but doable for newsrooms

08 May 2024 By Stefan ten Teije

The holy grail for subscriptions is engagement, but how is engagement defined?

17 March 2024 By Stefan ten Teije

Speed, 24/7 coverage, pageviews justify value of Advance Local’s automated weather warnings

12 March 2024 By Cecilia Campbell

Turun Sanomat user needs team finds success in exchanging ideas with “competitors”

06 February 2024 By Stefan ten Teije

Local publishers distribute automated articles to drive relevance for readers

09 January 2024 By Cecilia Campbell

2024 GenAI trends to include cloud infrastructure development, skill building

01 January 2024 By Lukas Görög

Early days of the Internet offer lessons on AI for news media

28 November 2023 By Stefan ten Teije

JournalismGPT harnesses AI tech, customised for news publishers’ needs

20 November 2023 By Lukas Görög

ChatGPT a year on and it’s clear not all AI is created equal

19 November 2023 By Cecilia Campbell

The Conversation identifies brand-specific user needs, redirects content strategy

25 October 2023 By Stefan ten Teije

Automated local stories in rural Norway achieve as much as 50% conversion rate

26 September 2023 By Cecilia Campbell

AI offers headline assistance but editors remain in charge

19 September 2023 By Stefan ten Teije

AI success for publishers requires education, infrastructure as well as tech

11 September 2023 By Lukas Görög

Weather warnings provide opportunity to reach local audiences with automated content

07 August 2023 By Cecilia Campbell

The generative AI hype, disillusionment are waning, so now comes the plateau

31 July 2023 By Lukas Görög

Key message from AI media summit: Let’s move past the hype

18 June 2023 By Cecilia Campbell

Auto-GPT offers autonomous capabilities ChatGPT lacks

01 May 2023 By Lukas Görög

Media companies can thrive with AI with these 3 considerations

24 April 2023 By Cecilia Campbell

Generative AI in journalism: Publishers are in the driver’s seat

15 February 2023 By Cecilia Campbell

AI can play a role in creating an attractive media workplace

21 December 2022 By Cecilia Campbell

Small newsrooms have the most to gain from AI and automation

31 October 2022 By Cecilia Campbell

Data may underpin the new era of journalism

27 September 2022 By Cecilia Campbell

Robot revives local business journalism at Bergens Tidende

12 July 2022 By Cecilia Campbell

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Automated editorial content is a community, business asset at McClatchy

16 May 2022 By Cecilia Campbell

Rink Live demonstrates the power of automating junior sports league coverage

29 March 2022 By Cecilia Campbell

Is 2022 the year robot journalism goes mainstream?

01 February 2022 By Cecilia Campbell

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