About This Blog

92 Articles since May 2014

In some regions of the world, specifically India and much of South and Central America, print is the primary way readers get their news and advertisers reach those audiences. In other regions, print remains a reliable revenue funnel while digital finds its way. INMA's Print Innovations blog honours the place print holds in our industry, featuring print research, strategies, and case studies from around the world.

Rolex, Nike use ads to lean into the UK’s love of athletics

11 June 2024 By Lewis Boulton

Specsavers, Pot Noodle advertisements grab attention with light, humourous messages

16 May 2024 By Lewis Boulton

Burt’s Bees, Auto Trader tap into multi-platform storytelling

21 March 2024 By Lewis Boulton

Early-year UK print advertising focused on holidays, sports

07 February 2024 By Lewis Boulton

Annual Newsworks Awards honour creative ad placements, impactful messaging

26 December 2023 By Lewis Boulton

Top Viewed Print Innovations Posts

Catchy imagery, compelling copy doubles the impact for these ads

16 November 2023 By Lewis Boulton

Zilch, Trainline surprise people with creative ad campaigns

18 October 2023 By Lewis Boulton

Digital dominates in most creative ad campaigns of 2023 so far

24 August 2023 By Lewis Boulton

Aldi, Team GB, other UK brands take advantage of strategic print collaborations

20 July 2023 By Lewis Boulton

King’s coronation inspires creative print ads from Tesco, Burger King

05 June 2023 By Lewis Boulton

Brand partnerships build synergy, reader interest with native advertising

13 April 2023 By Lewis Boulton

Recent eye-catching ads play with format, space

01 March 2023 By Lewis Boulton

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The “golden quarter” is promising for some Black Friday advertisers

05 December 2022 By Lewis Boulton

UK news brands, advertisers support readers navigating cost-of-living crisis

18 October 2022 By Lewis Boulton

It’s come home: UK news brands, advertisers celebrate England women’s football triumph

01 September 2022 By Lewis Boulton

UK’s best ads of the year (so far) recognise healthcare heroes, journalists in Ukraine

27 July 2022 By Lewis Boulton

Dynamic pricing application opens up print advertising opportunities for Times of India

13 June 2022 By Subramanian Swaminathan

News brands, advertisers celebrate the Queen’s Platinum Jubilee

06 June 2022 By Lewis Boulton

UK publishers, advertisers help readers support Ukrainians in need

19 April 2022 By Lewis Boulton

Times of India’s “Lost Votes” initiative demonstrates how brand purpose drives media

11 April 2022 By Sundar Kondur

Speedo, Heinz lean into creativity to design eye-catching print ad campaigns

27 February 2022 By Lewis Boulton

Recent Times of India advertisements prove print isn’t always static

06 February 2022 By Malcolm Raphael

High-quality advertising campaigns take advantage of print, digital spaces

16 January 2022 By Lewis Boulton

News brands, advertisers lead climate agenda around COP26 and beyond

05 December 2021 By Lewis Boulton

UK brands offer hope, resilience in a changing world

27 October 2021 By Lewis Boulton

Travel advertising returns to broaden UK news brand readers’ horizons

07 September 2021 By Lewis Boulton

Publishers, advertisers stand up for the team, against hate during Euro 2020

27 July 2021 By Lewis Boulton

Lloyds Banking Group, Audi lean into eye-catching digital ads

13 June 2021 By Hannah Ohm Thomas

UK news media companies take on climate change for Earth Day

29 April 2021 By Hannah Ohm Thomas

Tesco, Netflix, Subway are among most eye-catching UK ads of 2021 so far

24 March 2021 By Hannah Ohm Thomas

Lockdown 3.0: UK print campaigns educate, nurture, encourage vaccination

07 February 2021 By Hannah Ohm Thomas

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