About This Blog

315 Articles since September 2010

The Innovative Advertising Solutions Blog looks not only at integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers, including print, digital, and event sales; social media marketing services; and data and personalisation.

Stampen Media shares technical, audience considerations for first-party data collection

16 June 2024 By Håkan Hamrin

Creativity, transparency, AI are among top marketing trends

12 May 2024 By Katherine Scarrow

Alternative IDs emerge as a tool of choice in a world free of third-party cookies

25 March 2024 By Håkan Hamrin

A strict adherence to conversion could leave brands behind

24 March 2024 By Sean Stanleigh

2024 content marketing trends include evolution of GenAI, first-party data reliance

28 January 2024 By Sean Stanleigh

Top Viewed Innovative Advertising Solutions Blog Posts

Leverage data, integrate dynamic paywalls to mix advertising, reader-centric business needs

02 January 2024 By Håkan Hamrin

Shoppable ads ease buying experience, let users purchase directly on publisher’s site

28 December 2023 By Matthew Snyder

Q&A: Inventor of PDF looks at Microsoft Garage, AI, and the 4D future

12 December 2023 By Edward Pimenta

Transformation of content marketing is akin to evolution of species

29 November 2023 By Katherine Scarrow

Co-founder of Axios advises journalists to write audience-first

19 October 2023 By Edward Pimenta

News publishers can win local advertisers back from social media with an offer they can’t refuse

16 October 2023 By Christian Scherbel

Globe Content Studio reviews 2023 predictions related to social media, AR

15 October 2023 By Shazia Khan

Masthead, reskin ad formats are among the most effective for holiday season

21 September 2023 By Matthew Snyder

Sponsored content display ads for podcasts offer monetisation opportunity

06 August 2023 By Matthew Snyder

News publishers dive into detailed solutions to third-party cookie depreciation

25 July 2023 By Håkan Hamrin

Unexpectedly, Tony Hawk said something relevant about media-related teamwork

21 June 2023 By Sean Stanleigh

Q&A: Media intellectual on billionaires’ mindset, relationship with tech

21 June 2023 By Edward Pimenta

Landing pages enhance SMBs through load speed, clear information

13 June 2023 By Christian Scherbel

3 innovative regional advertising ideas will boost publisher revenues

30 April 2023 By Christian Scherbel

AI doesn’t replace content marketers (yet), but serves as a tool

16 April 2023 By Sean Stanleigh

Stampen Media embraces failure on its way to innovating its digital advertising

10 April 2023 By Håkan Hamrin

News publishers have an advantage in growing a zero-party data business

02 April 2023 By Matthew Snyder

Local media offer opportunity in the age of retail ad networks

13 February 2023 By Matthew Snyder

An interview with ChatGPT: AI can be useful for media communicators

13 February 2023 By Edward Pimenta

ChatGPT, hybrid work shake up content marketing

05 February 2023 By Sean Stanleigh

Jagran New Media, LinkedIn partnership endorses flexible work for women

03 January 2023 By Priyanka Sharma

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

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