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Social Media Blog

About This Blog

62 Articles since February 2013

The objective of this blog is to share experiences in digital and social media marketing from the perspective of a traditional news media company.

Draw in audience, consider time of posting to increase TikTok success

15 July 2024 By Gabriella Vukelić

Tailoring social media content is essential for capturing the attention of young news readers

10 June 2024 By Shiddhartha Das

Social media engagement, reach, traffic dilemma poses challenges for news publishers

17 March 2024 By Shiddhartha Das

From frequency to discoverability, 7 tips for Instagram success

14 May 2018 By Jessica Berger

Beyond Facebook: A lesson in “dark social”

16 April 2018 By Sumaiya Omar

Facebook changes News Feed (again), offers suggestions to publishers

12 March 2018 By Jessica Berger

Mobile cameras morph into AR devices, forever changing journalism

20 February 2018 By Yusuf Omar

Facebook video updates: What media companies should know

10 January 2018 By Jessica Berger

5 technologies catapulting the media industry into the future

01 January 2018 By Sumaiya Omar

7 ways news media can make money with video

11 December 2017 By Yusuf Omar

Facebook releases News Feed Publisher Guidelines for news media

29 November 2017 By Jessica Berger

Story wars: Instagram vs. Snapchat

08 October 2017 By Jessica Berger

Social media maps lead audiences out of echo chamber

01 October 2017 By Sumaiya Omar

3 things media can learn from viral YouTube vloggers

28 August 2017 By Sumaiya Omar

How chat apps are changing the reader, media company relationship

31 July 2017 By Jessica Berger

Print magazines: The face of successful video strategies

23 July 2017 By Alvin Lim

2017 is the year of “Stories” to boost revenue, readership

17 July 2017 By Sumaiya Omar

When to use Facebook, Twitter, Instagram, Snapchat

04 June 2017 By Jessica Berger

With backlash against Google, YouTube ads, is it time for publishers to step up?

03 April 2017 By Alvin Lim

Use Facebook Live for personal, interactive content generation

26 March 2017 By Jessica Berger

Not sure what to publish on Facebook Live? Just push the red button!

12 March 2017 By Yusuf Omar

How to create a viral story in 4 simple steps

05 February 2017 By Alvin Lim

Why your news media company should be on Snapchat

30 January 2017 By Jessica Berger

Snapchat offers insider story of U.S. election

29 January 2017 By Yusuf Omar

Silicon Valley-style pivoting for content publishers

27 December 2016 By Alvin Lim

5 shocking statements show traditional media is out of touch

19 December 2016 By Yusuf Omar

In Singapore, free tabloid newspapers spark digital battle

26 October 2016 By Alvin Lim

Smart media companies are thinking about 2020 Olympic sponsorships

24 August 2016 By Alvin Lim

Should media companies scale down to find productive, profitable middle ground?

13 July 2016 By Alvin Lim

Distributed content is simply a fight for attention

04 May 2016 By Alvin Lim

Forbes’ brand collaboration hits 60 million page views

10 March 2016 By Alvin Lim

5 reasons tech and media companies merge

10 January 2016 By Alvin Lim

Blog Authors

Shiddhartha Das

Social Media Manager

Prothom Alo

Dhaka, Bangladesh

Gabriella Vukelić

Director of Social Media

Newsday

Melville, New York, USA

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