Brands and agencies: How are you measuring campaign success against production costs? Take this survey and tell us what roles AI plays in your creative production and how you’re optimizing your ad creative. Sponsored by Celtra.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Oracle’s most established rivals, DoubleVerify and IAS are expected to gain the most from this scramble. “They’ll probably be licking their lips at the moment in terms of picking up that business,” said Jonathan D’Souza-Rauto, biddable product lead at media agency Kepler. For their part, both DoubleVerify and IAS are keeping their cards close to their chest.
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
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The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for #TV and #streaming spend. In other words, TV advertising is ramping up. To start, Digiday’s survey found that more than half of marketers are already investing in TV #advertising, including streaming. Fifty-eight percent of brand, retailer and agency pros said that, as of Q2, they were putting ad spend toward TV. Story by Julia Russell Tabisz
Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
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With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. The tactics range from collaborating with consulting and private equity firms to developing business and artificial intelligence platforms to analyze client investments and customer data. In the case of growth marketing agency Markacy, cofounder Tucker Matheson sees the goal as combining media buying and digital strategy, with the aim of bringing a financial and strategy lens to boost profits for clients. “Instead of the traditional agency model, where it’s just managing spend and testing creative — we obviously do those things, but really are much more of a fiduciary for the business,” Matheson said. In this piece by Antoinette S., we speak to Lauren Bush Lauren of FEED Projects, and Brad Simms of GALE.
Why media agencies are developing finance-based marketing and business intelligence expertise
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The #creator career path is still pretty new and fairly uncharted. But this year has shown how it is maturing, with veteran creators like Matthew Patrick and Tom Scott stepping away from regularly making videos, even retiring in Patrick’s case. “I think it’s exciting that we are at a point now where creators can have succeeded enough where they are able to retire if they want to, or are able to take a step back, make less content. For a long time and for a lot of creators, you kind of have to be on that treadmill forever in order to pay the rent next month,” said Hank Green, a veteran creator in his own right and co-founder of the annual creator confab VidCon. #vidcon Story by Tim Peterson
How creators are setting themselves up for the career long haul
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News UK just closed applications for its head of consent role. If you missed out, no need to worry — chances are, similar opportunities will come up again in the future. After all, consent is no longer just a box to tick for ad dollars. Data #privacy laws and platform responses on both sides of the Atlantic have made sure of that. Hiring a head of consent at News U.K. is just the latest move in a series of responses to this shift. #dataprivacy In this piece by Seb Joseph, we speak to Ross Webster of Lucid Privacy Group, Matthew Rance and Mario Lamaa of Immediate, and Alessandro De Zanche of ADZ Strategies.
Privacy's impact on publishers: Assessing the head of consent role
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Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone. Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded experiences remains a consistent challenge. Simply building a branded world and letting it molder on the platform is not a successful strategy, and some creators have complained that Fortnite’s built-in discovery tool is ineffective at bringing new traffic to user-created maps. #gaming #fortnite #roblox In this piece by Alexander Lee, we speak to Rachel Rakowski 🔜 Develop Brighton of We Are Social, Tom Morris of GWI, Jan-Hendrik Heuschkel of Unlocked, and Gareth Leeding of Livewire.
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
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Join us for the Digiday Publishing Summit, taking place September 23-25 in Miami, as we bring together an influential group of media executives for a deep dive into the industry’s most critical topics including leveraging AI, unlocking the power of your first-party data and more. Secure your pass by July 15 for the best rate, this event will sell out: https://buff.ly/3S1ZvXb
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The last chance to enter the 2024 Digiday Technology Awards is next Friday, July 12. Showcase your work in front of judges from Google, Meta, Amazon and more. Enter here: https://buff.ly/49FgRzm
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Agency group Common Interest aims to fill a gap in #marketing where cultural authenticity trumps appropriation. If that sounds surprising in an industry that touts cultural reflection, remember that hits like the marketing for the Barbie movie are rare exceptions. Indeed, marketing often flirts with culture but rarely delivers. Harsh? Maybe, but for every Barbie, there are countless flops that miss the cultural zeitgeist entirely. Bud Light, PepsiCo, Balenciaga, Burger King, Peloton — even these revered brands with savvy marketers have had their share of tone-deaf attempts to reflect culture in recent years. Suddenly, Common Interest’s pitch starts to make perfect sense.
Agency group Common Interest is on an acquisition drive
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