Digiday’s Post

It was really lovely speaking to Alexander Lee and Digiday about how gaming experiences (in particular, Roblox & Fortnite) really need social to help drive brand campaigns forward. Within games such as Fortnite and Roblox, you're competing for attention. Not just from other brands also trying to tap into the gaming audience, but from the game's other ongoing live services updates such as seasonal content, competitions, and the like. If you're a brand and your expectation is to just drop a branded creative mode piece into the world that will get millions of hits, you're going to be sorely disappointed with your results. You need to build a robust marketing campaign across social and influencer to not only get the word out about your activation, but to get gamers to actually care about what you're trying to achieve. As an open note to brands out there looking to tap into the gaming space, Fortnite and Roblox are NOT your only options; and to be honest, they shouldn't be. While both platforms boast high MAU which is of course attractive, creating meaningful campaigns that will engage even 1/16 of that audience is like shooting a shotgun from a mile away. Not every bullet is going to hit the target. Sometimes, its even harder with these platforms because so many other brands are trying to activate in this space at any given time, on top of other worlds, minigames, etc. that the community is also creating. My advice to brands is to work with more agencies that truly understand your products and audience to find the right game that works for you. There is so much care and research that goes into finding the right game for a brand that only gaming specialists and members of the community will know and understand. If it happens to be Fortnite or Roblox, fantastic. But I guarantee, there are other games out there that can deliver the same or even better results for a much lower cost.

Dive into the world of Fortnite as we unravel the strategic brilliance that defined its marketing in 2020. From groundbreaking collaborations that shook the gaming landscape to the cultural impact felt far beyond the virtual realm, discover the secrets behind Fortnite's marketing success. 🕹️🌐 #FortniteMarketing #GamingRevolution #CulturalImpact #IconicCollaborations #DigitalGamingMastery #StrategicSuccess https://lnkd.in/gMuQRKn6

Discover the TOP 3 Social Gaming Platforms (Metaverses) for Advertising: Roblox, Fortnite & Minecraft 🎯 What sets them apart from each other, which have more users and what you should take into account. Learn everything and more in our latest blogpost 👇 https://lnkd.in/dWqXs8yz #ingameadvertising #marketing #virtualworlds

When we talk about sweeping changes in the gaming industry, one element of out-of-game advertising that may often slide under the radar when it comes to key decision-making is the creator economy. One unique feature of the creator / gaming dynamic is that they can be mutually supportive - as creators grow in their influence, they can drive more traffic for games and the brands that support those games. Instead of separating creators and gaming into different channels, brands should consider the entire gaming ecosystem and how the different elements work together. #Gaming #Advertissing #CreatorEconomy

The gaming world is a vast, interconnected ecosystem where gamers move fluidly based on their generation and social preferences. In 2024, brands must adopt a 360-degree approach to thrive on platforms like Fortnite and Roblox. This means combining in-game experiences with robust social media campaigns. As Gareth Leeding from Livewire pointed out, “YouTube has over 100 billion hours of watch time driven by gaming content, and TikTok has over 3 trillion views of gaming content.” In June, Roblox’s top branded experiences attracted over 13 million visits, highlighting the power of a holistic strategy. Brands that fail to execute a comprehensive plan risk being left behind in this dynamic landscape. Credit to Alexander Lee for the insightful article. #Gaming #360Approach #BrandEngagement #Roblox #Fortnite #Brandpartnerships https://lnkd.in/gxfWGZzF

The rise of online gaming platforms such as Roblox, Fortnite, etc. has had an impact on the evolution of brand ads. These spaces attract millions of users, especially the younger generation, who spend hours playing games, creating and exploring virtual worlds. This generates a huge opportunity for brands to reach and interact with this audience in innovative ways. #advertising #brands #strategy #innovation #monetization #media #entertainment

Great article from Jack Benjamin featuring some thoughts from me on best practice when advertising to gamers. Do check it out! https://lnkd.in/eWM_gHVD #gaming #insight #advertising #ingameadvertising

As gaming culture drives a whole generation forward, you can now meet your audiences in their preferred channels. Gaming is transforming how brands are engaging with consumers 🎮🕹 Learn more in our latest blog... Read: https://lnkd.in/ei22Ud9k

Gaming has become an integral part of any brand strategy when it comes to reaching and engaging younger audiences and so it is no surprise that it has also become a prominent feature within the research we conduct here at Giraffe.       Our latest article looks at how brands can leverage gaming for product promotion, and is well worth a read: https://lnkd.in/ePSTA9AU With insights at our fingertips when it comes to gaming and the role it plays for brands, get in touch if you would like to learn more! #gaming #trends #kidsresearch #brandstrategy #insights

A recent Digiday article explained the recent partnership between Stagwell-owned agency Gale and Moonrock. Ben James, Gale's Chief Innovation Officer, believes that gaming is an untapped market for brands, and they intend to explore it more deeply through authentic and engaging approaches. As the gaming landscape evolves, it is essential that advertisers and media buyers consider demographic and behavioral differences among gamers on various platforms. Read more below: https://lnkd.in/dKuC4RXz #advertising #advertisingandmarketing #digitaladvertising #gaming #esports