Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. But their proliferation in the digital ad space is undeniable. Digiday found that publishers feel supply- and demand-side platforms are to blame for the growth of MFAs more than any other group. The largest percentage of publisher pros (60%) said they agree that SSPs are to blame for the proliferation of MFAs, followed closely by DSPs, which 58% said they agree are to blame.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
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- 51-200 employees
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- New York City
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- Privately Held
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- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
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New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Back in May, Facebook and Instagram specifically rolled out “Made with AI” labels, alerting users that #generativeAI may have been used in a piece of content. That label has since been updated to read “AI info.” Essentially, when a user shares content that has been either created or altered using #AI, the label appears on that Facebook or Instagram post so that other users on social are aware that an AI tool was used to either generate or make changes to that content. For example, a song created using AI-generated vocals would be labeled with the “AI info” tag. While meant to inform users, one agency exec said it’s caused apprehension with clients who don’t necessarily want their social posts labeled as such. Meaning, the tools that were supposed to make marketers’ jobs more efficient may have created cogs in the machine. #Meta Story by Kimeko McCoy
‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
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Last week, the National Basketball Association (NBA) announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights. But the fight over which media companies are able to provide #NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over. #broadcastrights In this piece by Sam Bradley, we speak to David Cohen of IAB, Matt Wurst of Genuin, and Laura (Bernstein) Grover of EDO, Inc.
What the NBA rights deal spells out about the future of streamers, platforms in live sports
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With a week under their collective belts to absorb Google’s surprising, but not shocking news, that it’s doing an about-face on deprecating #thirdpartycookies from its browsers, media agencies large and small are choosing to press ahead as if cookies are going away — especially since they kind of are anyway. Media agencies’ main message to clients is to focus on generating quality, usable first-party data that’s compliant, because privacy issues are rendering cookies more and more useless. A survey of several holding companies (including dentsu, Omnicom, IPG Mediabrands and Stagwell) and independent media agencies reveals a variety of suggested ways forward as well as caution around Google’s #PrivacySandbox — many agencies suggest continuing to work with other alternatives in the identifier space. In this piece by Michael Burgi and Antoinette S., we speak to Rio Longacre of Slalom, Femi Taiwo of Assembly Global, Paul DeJarnatt of NOVUS Media LLC, Konrad Kopczynski of Croud, Yvonne Williams of Code3, Chris Schimkat of KINESSO, and Andrew Richardson of New Engen, Inc.
Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation
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YouTube dominates TV viewing time and is pulling in TV ad dollars, but its ad growth is slowing, likely due to Amazon’s aggressive foray into TV ads and live sports. In other words, the battle for ad supremacy in the channel just got fiercer. How fierce? Well, if the last quarter is anything to go by, #YouTube — sometimes considered the least talked about video company — might just end up being the loudest contender. YouTube’s ad revenue slipped from 21% in the first quarter to 13% in the second. Google blames it on last year’s sluggish start affecting this year’s growth. Sure, but let’s not ignore the #Amazon-sized elephant in the room. Amazon’s ad-supported Prime, launched in January, has upended streaming ad prices. With its massive subscriber base, the video service’s ad inventory is shaking up the negotiations for YouTube, Netflix and the rest. That’s left YouTube with no choice but to shout about what it does best through its CEO’s letters and earnings reports, while its platform results speak for themselves. It may lack premium shows, but it has unmatched scale, extensive viewership data and a mix of every genre and subculture in one place. Plus, its algorithm is unparalleled in steering users toward popular content. Here’s the rundown on what this looks like today. #TV In this piece by Krystal Scanlon, we speak to Amy Rumpler of Basis Technologies, Anjlee Majmudar of Brainlabs, and Tucker Matheson of Markacy.
The Rundown: Despite the competition, why is everyone talking about YouTube?
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The very mention of “intelligent tracking protection” raises the ire of online publishers. Since 2017, the erosion of support for #thirdpartycookies has significantly reduced the ad prices they can command from within #Safari despite subsequent attempts to update relevant technologies. Hence, #PrivacySandbox was a byproduct of Google’s (comparatively) more collegiate approach, as separate teams within the corporation attempted to balance privacy concerns with the wider, competitive landscape and its own commercial interests. However, the faltering rollout of Privacy Sandbox reflected the difficulties involved. Third parties were, among other concerns, wary of the legal terms required to play in the Google-controlled environment. In this piece by Ronan Shields, we speak to Anthony Katsur of IAB Tech Lab, James Rosewell of Movement for an Open Web, and Ari Paparo of Marketecture Media.
Should web browsers be regulated?
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The moment of reckoning for performance marketers seems to have finally arrived. For years, marketers over-emphasized performance marketing, especially as the return on ad spend became even more important amid economic uncertainty. But as the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point. #performancemarketing
'It's just going to be a competition of attention': Why performance marketers are shifting their priorities to build the brand
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It has been a little over a year months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech. The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years. #dsp
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
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In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly’s net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company’s earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson. On this episode of the Digiday Podcast, we caught up with Kim Gallagher, executive director of marketing at #Nuuly to talk about the company’s growth plans through 2024 and beyond. “This is not the sexy answer, but we feel like we are in this unique spot of we’ve had a lot of growth, we’ve just achieved our first profitable quarter and we still feel like we have a lot of work to do to make our service as good as it can possibly be,” Gallagher said on a recent episode of the Digiday Podcast. “It’s been a couple of years of chasing growth, and we’re like, ‘Yeah, you know what? Let’s just focus on the core for a minute.”
How Nuuly plans to retain customer subscriptions, data after its first growth spurt
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