Exciting news to kick off the week! IPG Mediabrands has been recognized by RECMA - Research company evaluating the media agency industry as the fastest growing holding company over the past three years! With an outstanding 45% growth rate, we stand as an industry leader making strides through our innovative strategies, best-in-class technology and holistic approach to digital media, analytics, and content marketing. This achievement is a testament to the dedication of our incredible agency teams across the world. #IPGMediabrands #RECMA #DigitalMedia
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
-
https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
-
Primary
100 W 33rd St
New York, NY 10001, US
-
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
-
IPG Mediabrands reposted this
Digiday tapped Luke Stillman, CFA, our EVP of Market Insights, in light of recent developments in cryptocurrency advertising. Our Intelligence team has observed a steady increase in global advertising spending by Coinbase in the first half of 2024, signaling an industry-wide initiative to change public perceptions of the technology. To delve deeper into our outlook on the future of cryptocurrency advertising spend and expectations for an increase in advertising budgets, read the full article on Digiday: https://lnkd.in/d7uQQY6w
-
Our Residents will be the next wave of media industry leaders! The Residency, IPG Mediabrands' internship program, offers an inclusive and comprehensive experience for aspiring media professionals. As Ralph Nader explains, it takes a village of diverse teams across our collective of agencies, including our exceptional L&D team, DEI team, recruiters, HR business partners, and more, to build a successful program and strong community. Our interns gain real-world exposure, valuable work experience with client teams, top-tier industry training, and dedicated mentorship. This program touches on many facets of business, showcasing how collaboration across various teams provides critical context to the work we do. Follow us for updates on our Residents' exciting journeys and incredible achievements! #IPGMBResidency2024
-
Another great Beet Retreat in the books. Earlier this week, Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, joined several industry leaders to discuss navigating the new media mindset. Together, they unpacked the latest trends in the ever evolving media landscape and the strategies they swear by to keep pace in a marketplace powered by advanced tech and big data. #BeetRetreat Beet.TV
Power trio of Chrissie Hanson from OMD USA, Cara Lewis from dentsu and Maureen Bosetti from IPG Mediabrands in conversation with Tameka Kee at the #BeetRetreat Berkshires.
-
IPG Mediabrands reposted this
The future of shoppable content is here! KINESSO Commerce, IPG Mediabrands' specialized commerce unit, has teamed up with Vudoo to launch "ShopNow," a revolutionary global solution that enables content to be shoppable all the time, across the open web. This new solution provides KINESSO clients with greater transparency and visibility on the consumer journey - empowering brands with unprecedented insights into consumers' digital shopping experience. Set to launch in Australia with plans to expand globally, this collaboration aims to redefine the digital shopping experience for brands and consumers alike. Want to know how this partnership could transform your digital marketing strategy? Hear from KINESSO Commerce's Chief Growth Officer, Amie Owen; Vudoo's CEO and Founder, Nick Morgan; and KINESSO Australia's Head of Commerce, Hope Williams here: https://bit.ly/4dfVqqB #ContentCommerce
-
We're so proud of the work done yesterday by the UM Worldwide teams to better their communities around the globe. Thank you all for your contributions!
Thank you to our ONE UM global community and to our charitable partners for another amazing #UMImpactDay! Hear from our Global CEO, Andrea Suarez, on why this beloved tradition is so important to us at UM. #UMBetterWorld
-
Our very own Adam Simon, Managing Director at IPG Media Lab, will join a panel of industry leaders at Digital Hollywood: The AI Summer Summit on July 23rd. Join Adam and others for a conversation on the future of brands and agencies, exploring the transformative impact of AI, XR, AR, and more on consumer engagement. Don't miss this insightful virtual session! Register here: https://bit.ly/4cNgl4e #DigitalHollywood #MarketingInnovation
-
Congratulations to the Initiative team for being named Media Agency of Record for Truth Initiative. We’re so proud of the IPG Mediabrands collective of agencies and the work they’re doing to support such meaningful organizations.
We're beyond thrilled to announce that Truth Initiative -- a public health organization working to prevent youth and young adult nicotine addiction -- has selected Initiative to be their new Media Agency of Record. We were chosen for our expertise in breaking through to youth audiences and track record in delivering powerful public health campaigns. One of the goals of our partnership will be to leverage influencers to create a "culture of quitting" trend. Read the Ad Age article by Parker Herren here: https://bit.ly/3LsD9KM
Why Truth Initiative chose IPG’s Initiative as its media agency—inside the pitch
adage.com
-
Exciting news from KINESSO Commerce! Their newest whitepaper, Blind Spots III, is now available to guide you through the complexities of retail media and provide valuable insights on navigating the ever-evolving landscape of non-endemics. Don't miss out on this essential read — dive into the latest trends shaping our industry by downloading the whitepaper now!
Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed! Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences. If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia
-
Excited to share this insightful article from Mia Rodriguez, Senior VP at KINESSO Commerce, featured on The Drum! Read The 3 step ecommerce development playbook for brands, and enhance your digital strategy no matter where you find yourself in the ecommerce journey.
Has your brand's ecommerce program begun to plateau? Or is it just getting started? No matter where you fall, read The 3 step ecommerce development playbook for brands in The Drum! Here, Mia Rodriguez, Senior VP at KINESSO Commerce, outlines her strategic roadmap designed to support brands ecommerce growth. Explore how data analysis, campaign management, and content optimization drive performance and enhance brand presence. Dive into the full article to elevate your strategy: https://bit.ly/3xE6wqd! #DigitalMarketing