Digiday’s Post

This is the reason that Jason Fonseca and Myself set up Civic Data , to assist companies “Audit and Prepare for Privacy”, as discussed within this article. “7 of the 10 proposals rejected by the government relate to reining in behaviour by political parties. But you won't read much more about that going forward as the big media companies want to protect their own exemptions. And those 68 agreed-in-principle proposals from the Attorney General's Department actually set the scene for some very significant disagreements in the months ahead as the government moves towards legislating next year. Targeting, trading and fights over the very definition of personal information (which the Fed's sneakily changed in this latest iteration) will dominate the debate. Today's analysis of the latest Privacy Act paper includes insights from Sarla Fernando ,Peter Leonard, Anna Johnston Clay Gill Sarah Waladan, Dan Richardson and Marc Williamson Reporting by Andrew Birmingham and Arvind Hickman for Mi3Australia “ (copied this great intro from Andrew! ) #compliantgrowth #privacy #ausprivacy #adtech #martech

🚨 Great Post by ID Privacy - Did you know Google”s 1% Cookie Cut = $5B Loss just in the first month! The Rise of ID-Less Solutions is coming and it’s not an “IF”… 🔒 🙌 If you are a Publisher Brand or Agency and advertising - you should be aware of what’s going on with #DataPrivacy. Read below and share your comments if you think 🤔 that the US standards will be at GDPR level or not? …and why? The cookie deprecation is coming and 1P with out consumer explicit consent is a real concern. 📱 Neil Sweeney POSSIBLE Russell Gentry Josh Kern Brian Pasch, MA Chris Watts Emma Raz Data Privacy Mano Pillai Manoj Ramnani Ashley Reckmeyer Bob Lanham Phil Castro Matt Swain @ #PrivacyFirst #AdTechInnovation #FutureOfAds #IDPrivacy #DataRevolution #GDPR #CCPA #ContextualTargeting #DigitalTransformation

Turns out hiding the opt out button isn't the only way to gain consent. “We typically see that consent rates are improved when you use simple, accessible language rather than legal speak, so make sure marketing and privacy work together on this.” There's a noticeable difference between orgs where #privacy and marketing are working hand in hand, to orgs that just see privacy as an inconvenience. Some great examples here from The Drum of teams building privacy into their success. https://lnkd.in/gzHKtZeS

🌟 The Evolution of AdTech Privacy: Why Advertisers need to embrace ID-Less Solutions 🌟 Since 2005, the advertising world has transformed dramatically from manual ad buying based on demographics to automated, data-driven strategies dominated by giants like Google and Meta. 🔍 All while I’ve watched what I call the Privacy Revolution run 🏃 parallel to adtech evolution: global privacy laws tightening, changes are inevitable. #GooglePrivacySandbox and the recent deprecation of 1% of cookies, 🍪 Is now resulting in a $5 billion loss for broadcasters, this is just the beginning of this shift. 👇 🍪So let me ask …What happens when the remaining 99% go? What will you do? 🔐 Google’s Data is a Walled Fort Knox, 👑 not just a garden. (kidding aside)Their massive first-party data collection, built on user consent, raises questions about the future of ad targeting, without Google, and trust me ID based solution unless with complete consumer consent and explicit intent, remains at risk of being unfortunately compromised.🤔 🚀 The Rise of ID-Less Solutions & ID Privacy solutions. With stricter laws and increased consumer awareness, ID-less solutions are becoming essential. So why explore #Idless with ID privacy: - Enhanced Privacy: Aligns with global laws. - Regulatory Compliance: Meets GDPR, CCPA, and more. - Increased Trust: Builds consumer loyalty. - Future-proofing: Sustainable as we move away from third-party cookies. ⚠️ Challenges will come with adoption but alternative is death. ☠️ Adapting to ID-less solutions means strategic changes and investing in new technologies. What’s your firm doing today to explore systems like Google Privacy Sandbox or ID Less technologies, and if you aren’t yet, let’s chat! 🚀 #Advertising #PrivacyTech #AdTech #GDPR #CCPA #ContextualTargeting #IDPrivacy #FutureOfAds #DataPrivacy #DigitalTransformation https://lnkd.in/eqJis7mK Carsten Sander Shaoor Munir Bill Zadeits Allison Schiff Ayesha Coker aMars Mark Schneider Mark Smucker Tina Grossman ✔Evgen Verzun Evgeny Popov Shari Levitin Manoj Ramnani Brynn Moynihan Peßdte Stafford Steve Greenfield Steve Pruett Jim Farley Bob Lanham Mac Coddington Sean Stapleton Brian Lam Michael Lamb Frank Piechota Phil Sura Su-Lin K. Velin Don Brady 😎🌴 Eli Rezinsky Eli Heath Skip Dowd Jared Kalfus

Australian Privacy Laws are changing, and marketers need to take note. According to IAG analytics and AI chief Willem Paling, those who thought they could avoid being subject to the Privacy Act using new identity platforms, clean rooms and complex hashing processes will need a new approach very soon. Check out this overview from Mi3 Fast News for key takeaways on the progress of the Australian Privacy Laws and what it means for marketers. Stay informed to stay compliant. #AustralianPrivacyLaws #MarketingCompliance #DataPrivacy

🍪 Facing the Cookie Wall Dilemma: 𝐏𝐚𝐲 𝐟𝐨𝐫 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐨𝐫 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐭𝐨 𝐀𝐝𝐬? If privacy is deemed a fundamental human right, the ethics of charging users to avoid ad tracking spark debate. With the DMA forthcoming restrictions on 𝐌𝐚𝐫𝐜𝐡 6, the debate intensifies. Dive into Didomi CPO, Thomas Adhumeau's insightful take on this pressing issue. Learn more 👉 https://lnkd.in/eerhkPHN #DigitalPrivacy #CookieWall #DataEthics

The New Frontier in Data Privacy: A Game-Changer for Ad Tech 📍🛡️ 🚀 Here's a crucial update for all in the ad tech and marketing world... The Federal Trade Commission (FTC) is reshaping the landscape of data privacy. In 2022, they took legal action against Kochava for potentially harmful sales of sensitive location data. Fast forward to 2024, and the focus on data brokers intensifies. 🌐 🛑 Recently, the FTC announced significant settlements with Outlogic (formerly X-Mode) and InMarket, marking a clear boundary against selling sensitive location data. This move underlines a pivotal shift: consumer privacy is not just a policy, it's a priority. FTC Chair Lina Khan's words resonate deeply, "Americans are tracked by serial data hoarders that endlessly vacuum up and use personal information." With this stance, the FTC is driving a message: personal location data is not a commodity to be traded freely. 🚫 📱 This focus isn't arbitrary. Post-Roe v. Wade, an executive order aimed at protecting privacy in sensitive areas, like reproductive healthcare, highlighted the need for such regulation. InMarket, while differing on the allegations, acknowledges the FTC's privacy-forward direction and is adapting its policies accordingly. Meanwhile, the silence from X-Mode/Outlogic speaks volumes. 🤔 So, what does this mean for us in the industry? It's a wake-up call to reassess how we handle data. It's about balancing innovation with responsibility. It's about leading with ethics in a digital world. 🌍 💬 What are your thoughts on this evolving landscape? How do you think this will impact ad tech strategies and consumer trust? Drop your insights in the comments! Let's dive into this crucial discussion. #AdTech #DataPrivacy #FTCRegulations #DigitalMarketing

This article is particularly relevant in an era where data is synonymous with power. In the contemporary landscape, the mere act of engaging in a phone conversation about a product can swiftly translate into a targeted advertisement on social media platforms within minutes. It is imperative for us to assert that our privacy is an inherent fundamental human right in this age of heightened connectivity and data-driven interactions.

Check out. IAB inks deal with Privacy SafeGuard to help traverse the fragmented regulatory landscape https://buff.ly/3SoEEwv #tech #digital #data #privacy

New data laws like GDPR and CCPA are making advertisers obtain user consent, limit data usage, and enhance transparency. Users gain more control over their data, and advertisers must adapt to avoid fines. This is reshaping advertising strategies and promoting data minimization.