Digiday’s Post

As Oracle Exits the Ad space, here's how LiveRamp can help: https://lnkd.in/eB-E4pGX

A big news in the Martech sector is the decision of Oracle to exit the sector. Some considerations and hidden messages. - In reality Oracle is exiting the #Adtech so the space of solutions/platforms/tech associated to the activation, optimization and control of advertising spending ( with revenues normally associated to a percentage of the adv spending) while #marketing Oracle solutions ( CRM,CDP,CX, …) will remain on the market with their SaaS license models which were always the core - the move follows the increased risk associated with new technology adtech tech stack ( e.g. cookie deprecation) and regulatory environment not present in traditional SaaS models - Oracle will no probably be a possible exit option for adtech at scale players - Oracle will probably more and more reinforce its focus and #acquisition options in marketing automation solutions now under an epical transformation driven by #Ai, #RPA, #bigdata Those trends are the core of our investment portfolio at BlackSheep Fund : Saas solutions to transform marketing with technology

Oracle joins the OpenX Cookieless Deal Library with Attention Deals powered by Oracle Moat and Contextual Deals from Oracle Contextual Intelligence. Read on to learn more: https://lnkd.in/gUrkNUKH

Oracle joins the OpenX Cookieless Deal Library with Attention Deals powered by Oracle Moat and Contextual Deals from Oracle Contextual Intelligence. Read on to learn more: https://lnkd.in/dciFws-i

Oracle's exit from the advertising business marks a significant shift in the industry, but it brings exciting opportunities for Webbula and our clients. Learn how we're leveraging this change to enhance our data solutions and introduce new innovations, including our updated political data platform. Read more about our commitment to excellence and what this means for your marketing efforts here: https://lnkd.in/e7xrwMvM Connect with Jordan Feivelson for any questions you may have and connect with Webbula to stay ahead of the curve. #adtech #oracle #marketingdata

Marketers, adtech just got shook up! Oracle has dropped out of the advertising game. Mike Pastore's article gives perspective on how it all came to this. Read it here: https://lnkd.in/e_TEA6hc Feeling lost in the adtech maze? This article is your map! #martech #marketingoperations #adtech #oracle

The digital landscape is evolving rapidly, and with it, the importance of robust data infrastructure. According to Winterberry Group's Annual Outlook 2024, businesses increased their investment in #datainfrastructure by an impressive 11.3% in 2023. This trend is not just a fleeting surge but a clear indicator of sustained growth through 2024 and beyond. For companies navigating this expansion, the need for efficient #databasemanagement is more critical than ever. It has been estimated that most enterprises need to use 4-7 different service providers to cover their distributed corporate footprint. This factor alone makes moving data across these environments very complex and costly. That's where Verge Technologies steps in with our innovative SentientDB platform. Leveraging the power of patent pending  #ML and #AI, with powerful automation, SentientDB manages all your enterprise databases within and across all cloud and compute environments as if they were in one datacenter. It is installed in your environment and provides a database management layer across your footprint and provides your company with absolute Cloud Convergence, that is…managing many clouds as one cloud. We do this while optimizing the performance and mobility of all your database assets in real-time with no downtime and 100% transaction consistency. These capabilities enable businesses to harness their data's full potential with ease and confidence. As investment in data infrastructure continues to climb, the role of intelligent database management platforms like #SentientDB becomes indispensable. With Verge Technologies at the forefront, we're excited to empower businesses to thrive in this data-driven future. https://lnkd.in/gmn8Ed_i

It was reported this week that Oracle will no longer run an ad business. Datonics is here to assist with the transition and help everyone who is impacted to migrate over data-enabled campaigns and access the tools needed to identify, understand, engage with, acquire, and retain target customers. If you currently monetize / distribute data via Oracle, our business development team is here to help you continue doing what you do best. DM us for more information. #data #advertising

Just before the 4th of July, some big news came out that Oracle would be shutting down its advertising division. Events like this are a reminder about the constantly changing digital environment and the importance of being flexible when sudden changes occur whether they are from outside the industry (regulation) or within (data partners ending operations). If you find yourself impacted by this change or looking to get ahead of other industry developments like third-party cookie depreciation let's talk! [Link to article: https://lnkd.in/e6Bik2PX]