Digiday’s Post

📌Why traditional TV still prevails in the media market, what innovations await us in the future, and how the world of TV advertising is changing in the era of streaming

The Rise of Netflix, Amazon Prime, YouTube Means Unified Cross-Media Single Source Measurement Is Critical – And 2025 Is Only Going To Get Harder We are facing a perfect storm... Beginning with the rise of global privacy regulations, driven by a growing privacy-conscious and transparency-seeking consumer base. This is compounded by the imminent demise of cookies by the end of the year, and culminating in the shift in content consumption patterns, leading to cross-screen media fragmentation. Single-source, person-level passive mobile ACR panel solutions will guide marketers in navigating this tricky media and advertising storm. Mi3Australia Lauren Martin Paul McIntyre Cameron Curtis (GAICD)Charlie A. Adam Russell Daniel Tjondronegoro #crossmedia #tvadvertising #ctvadvertising

✂️ We know consumers are cutting the cord from traditional TV and moving toward streaming platforms, and marketers have had to pivot their advertising strategies to meet consumers where they are. Advertising on CTV is a different beast than advertising on linear TV and to meet consumers, marketers have to embrace innovation and change. Not sure where to start? We’ve got you covered in our new blog with CTV ad success stories to help you kickstart campaign planning: https://bit.ly/3tcADCl

Explore the clash between Connected TV (CTV) and Traditional TV advertising! Dive into insights about shifting viewer habits, the rise of streaming, and the benefits of CTV ads. Discover key differences and effective strategies for reaching your audience. Read more: https://lnkd.in/g7pbwUx2 #ConnectedTV #AdBattle #mktg5519 Ron Caughlin

📺More people are now watching their “TV” via streaming platforms rather than broadcast. That means Connected TV (CTV) is now a major focus of major brands. The latest article from The Current provides an in-depth analysis of the trends and strategies that are transforming the digital marketing landscape. Don't miss out on this valuable resource—click the link to explore the full article and gain a competitive edge in your marketing strategy! 🌐✨ #DigitalMarketing #CTV #MarketingTrends #TheCurrent #FutureOfMarketing https://loom.ly/n6AD8x4

The Hollywood movie scene and the broader television industry are undergoing a significant transformation as traditional linear TV shifts towards streaming services. However, this transition is not without its challenges. Programmatic advertising, which introduces volatility and uncertainty, is one such challenge. Unlike traditional addressable advertising, programmatic trading does not guarantee full inventory utilization and predictable revenue based on marketing expenditure. Read more about why CTV resembles a precarious house of cards due to the intricate nature of programmatic advertising here: https://lnkd.in/eMTXxy8a. #CTV #televisionindustry #broadcasting #streamingmedia #advertising #addressable #programmatic #programmaticadvertising #streamingservices

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution