DAA in the News
2024 NEWS ARTICLES
"DAA UPDATES OPT-OUT TOOL"
Advanced Television, June 13, 2024 Read the article
"DAA REVAMPS BEHAVIORAL TARGETING OPT-OUT MECHANISM"
MediaPost, June 12, 2024 Read the article
"MAJOR UPDATE FOR DAA'S ADCHOICES OPT-OUT TOOL"
MrWeb, June 12, 2024 Read the article
"UNDERSTANDING THE IMPORTANCE OF PERSONALIZED ADVERTISING TO DIGITAL JOURNALISM"
elblog.pl, April 14, 2024 Read the article
"BEHAVIORAL ADVERTISING WOULD FACE UNCERTAIN FUTURE UNDER NEW PRIVACY BILL"
MediaPost, April 8, 2024 Read the article
"LOCATION NOT FOUND: MITIGATING PRECISE GEOLOCATION CONSENT FLOW RISK"
Lexology, February 22, 2024 Read the article
"PRIVACY WATCHDOG ENSURES INDEED AND GLASSDOOR ADHERE TO DIGITAL ADVERTISING PRIVACY BEST PRACTICES"
Big News Network, February 6, 2024 Read the article
"2024 -- UNMASKING A WEB OF POLITICAL DECEPTION"
New Digital Age, February 5, 2024 Read the article
"LIVERAMP ACHIEVES DIGITAL ADVERTISING ALLIANCE AMI CERTIFICATION FOR SUSTAINABLE MARKETING SOLUTIONS"
AIthority, January 26, 2024 Read the article
"LIVERAMP SOLUTIONS FIRST TO BECOME AMI-CERTIFIED BY DIGITAL ADVERTISING ALLIANCE TO ENABLE BETTER MORE SUSTAINABLE MARKETING"
MarTech Series, January 25, 2024 Read the article
"DIGITAL ADVERTISING & CONSUMER PRIVACY: ROADS CONVERGE IN 2024"
Lexology, January 22, 2024 Read the article
"LEXISNEXIS BROUGHT INTO COMPLIANCE WITH DAA SELF-REGULATORY PRINCIPLES"
IAPP Daily Dashboard, January 5, 2024 Read the article
2023 NEWS ARTICLES
"AD INDUSTRY WANTS FCC TO AVOID BROADBAND PRIVACY RULES"
MediaPost, December 15, 2023 Read the article
"WHAT IS RPIA AND WHY SHOULD YOU CARE?"
MediaPost, December 8, 2023 Read the article
"BEYOND COOKIES - PART 2: ADAPTABILITY, COLLABORATIONS FOR ETHICAL DATA PRACTICES"
Ad Gully, November 30, 2023 Read the article
"AD INDUSTRY OPPOSES REGULATOR'S DATA BROKER RULES"
MediaPost, October 31, 2023 Read the article
"NEW TOOL LETS CONSUMERS REJECT AD TARGETING TIED TO PHONE NUMBERS"
MediaPost, August 2, 2023 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES INTEREST-BASED ADS OPT-OUT FUNCTIONALITY USING HASHED PHONE NUMBER IDENTIFIERS"
Mobile Marketing, August 2, 2023 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES OPT-OUT FUNCTIONALITY FOR HASHED NUMBER IDENTIFIERS"
AIthority, August 2, 2023 Read the article
"PRIVACY WATCHDOG GROUP BRINGS SHARETHROUGH INTO COMPLIANCE WITH DIGITAL ADVERTISING PRIVACY BEST PRACTICES"
Big News Network, July 31, 2023 Read the article
"5 WAYS AI IS TRANSFORMING THE ADTECH INDUSTRY"
Built In, July 10, 2023 Read the article
"AD INDUSTRY ISSUES PRIVACY GUIDANCE FOR CONNECTED DEVICES"
MediaPost, June 15, 2023 Read the article
"DIGITAL ADVERTISING ALLIANCE RELEASES IoT BEST PRACTICES GUIDELINES"
MobileMarketing, June 15, 2023 Read the article
"DAN JAFFE & CARLA MICHELOTTI HONORED WITH 'DAA PRIVACY ICON' AWARDS"
MarTechCube, June 14, 2023 Read the article
"TICKETMASTER AGREES TO UPDATE AND STRENGTHEN WEBSITE TO COMPLY WITH DIGITAL ADVERTISING ALLIANCE'S SELF-REGULATORY PRINCIPLES"
Big News Network, June 13, 2023 Read the article
"AD INDUSTRY ASKS CONGRESS TO AVOID 'UNREASONABLE' RESTRICTIONS ON DATA BROKERS"
MediaPost, April 18, 2023 Read the article
"WASHINGTON STATE PASSES HEALTH PRIVACY LAW"
MediaPost, April 18, 2023 Read the article
"CANADA: DEVELOPMENTS IN SELF-REGULATORY FRAMEWORKS FOR DIGITAL ADVERTISING (WEBINAR)"
Mondaq , April 11, 2023 Read the article
"8 WAYS YOUR PHONE IS TRACKING YOU - THAT YOU CAN STOP NOW"
https://www.komando.com/smartphones-gadgets/stop-your-phone-from-tracking-you/543526/, March 29, 2023 Read the article
"PRIVACY STANDARDS SHOULD BE SET BY CONGRESS, NOT FTC, INDUSTRY ARGUES"
, February 28, 2023 Read the article
"COOKIE BANNERS COULD SOON INCLUDE ADCHOICES ICON"
MediaPost, February 14, 2023 Read the article
"SELF-REGULATORY ORGANIZATIONS LAUNCH UNIFORM PRIVACY CONTROLS, CONSENT MECHANISMS"
IAPP Daily Dashboard, February 14, 2023 Read the article
"STOPPING THE SCAM"
The News Courier (Athens, AL), January 2, 2023 Read the article
2022 NEWS ARTICLES
"SILVER APPLES GALA SHINED BRIGHT IN TIMES SQUARE - WITH BOTH APPLAUSE AND HEAVY HEARTS"
MKTGinsight, December 13, 2022 Read the article
"RULEMAKING IN PRIVACY LEGISLATION CAN HELP DIAL IN AD REGULATION"
Brookings, December 5, 2022 Read the article
"ROLE OF DIGITAL ADVERTISING ALLIANCE IN BUSNESS GROWTH"
Growth Genius, Presented by DMAasia and Infidigit, December 2, 2022 Read the article
"ADVERTISERS OPPOSE PRIVACY RULES, WATCHDOGS CALL FOR CURBS"
MediaPost, November 22, 2022 Read the article
"IAB RALLIES AGAINST FTC REGULATIONS THAT 'COULD CRIMINALIZE THE INTERNET ITSELF'"
The Drum, November 15, 2022 Read the article
"LIVERAMP BECOMES FIRST COMPANY TO COMPLETE DAA CERTIFICATION AGREEMENT FOR ADDRESSABLE MEDIA IDENTIFIERS (AMI)"
LiveRamp Marketing Innovation Blog, November 9, 2022 Read the article
"HIDDEN TRACKERS INVADE YOUR BROWSER - HOW TO DELETE THEM"
Kim Komando, September 24, 2022 Read the article
"TECH COMPANIES ARE RELINQUISHING SOME CONTROL OF ONLINE ADS TO USERS"
The Wall Street Journal, August 17, 2022 Read the article
"WHAT EUROPEANS ACTUALLY THINK ABOUT DIGITAL ADVERTISING"
Euractiv, July 7, 2022 Read the article
"AD INDUSTRY BLASTS FEDERAL OPT-IN PRIVACY PROPOSAL"
MediaPost, June 9, 2022 Read the article
"BASIS TECHNOLOGIES AUTOMATES STATE LEGISLATIVE DISTRICT GEO-TARGETING FOR POLITICAL ADVERTISERS"
MarTechSeries, May 17, 2022 Read the article
"ESSENCE'S AARTI BHARADWAJ ON THE AMI FRAMEWORK, PERSONALISATION, AND ANALYTICS CONSULTING"
ExchangeWire (Podcast), May 13, 2022 Read the article
"ARE YOU FLUENT IN ACRONYMS?"
AdExchanger, May 4, 2022 Read the article
"DIGITAL ADVERTISING ALLIANCE TO CERTIFY PROVIDERS OF ADDRESSABLE IDENTIFIERS"
MediaPost, May 3, 2022 Read the article
"AD INDUSTRY GIANTS UNITE ON ADDRESSABLE MEDIA STANDARDS"
Performance Marketing World, March 1, 2022 Read the article
"NEWS ROUNDUP: NEW ADDRESS"
AdExchanger, February 25, 2022 Read the article
"INDUSTRY SHUTTERS PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA"
MediaPost, February 24, 2022 Read the article
"BLOG SERIES: EDAA SUMMIT 2021 -- THE FOLLOW-UP QUESTIONS - VIEWS FROM ACROSS THE GLOBAL NETWORK"
European Interactive Digital Advertising Alliance Blog, January 4, 2022 Read the post
2021 NEWS ARTICLES
"IAB TAPS AMAZON PUBLIC POLICY PRO TO LEAD PUBLIC POLICY GROUP"
Interactive Advertising Bureau, December 20, 2021 Read the article
"WHAT IS IDENTITY RESOLUTION AND HOW ARE PLATFORMS ADAPTING TO PRIVACY CHANGES?"
MarTech, September 28, 2021 Read the article
"TARGETING PROVES ITS WORTH"
ANA Regulatory Rumblings, September 13, 2021 Read the article
"ONE TOOL TO KEEP YOUR ONLINE ACTIVITY PRIVATE AND OPT OUT OF INTRUSTIVE COOKIES"
Kim Komando, September 11, 2021 Read the article
"AD INDUSTRY URGES CALIFORNIA TO RETRACT 'GLOBAL PRIVACY CONTROL' MANDATE"
MediaPost, July 29, 2021 Read the article
"WHY RESPECTING CUSTOMER PRIVACY IS GOOD FOR BUSINESS"
Computerworld , July 16, 2021 Read the article
"HOW TO OPT OUT OF WEBSITE COOKIES AND AVOID TARGETED ADS"
Business Insider, February 3, 2021 Read the article
"NORTH DAKOTA'S PROPOSED OPT-IN LAW NEEDS OVERHAUL, AD INDUSTRY ARGUES"
MediaPost, January 26, 2021 Read the article
2020 NEWS ARTICLES
"AD INDUSTRY SUBMITS COMMENTS TO CALIFORNIA AG ON CCPA"
ANA Regulatory Rumblings, October 29, 2020 Read the article
"STATE COMPLIANCE REVIEW A MUST FOR ONLINE POLITICAL ADS"
Law360, October 20, 2020 Read the article
"INSIGHTS ASSOCIATION LEADS OPPOSITION TO CALIFORNIA PRIVACY LAW"
Research Live, October 7, 2020 Read the article
"THREE STEPS TO BECOMING A BRAND PEOPLE TRUST"
Forbes, October 5, 2020 Read the article
"SMARTPHONES & GADGETS: 8 WAYS TO STOP YOUR PHONE FROM TRACKING YOU"
Komando.com, July 11, 2020 Read the article
"THE CAPABILITIES OF IDENTITY RESOLUTION PLATFORMS"
MarTech Today, June 8, 2020 Read the article
"IAB'S ROTHENBERG: WHY MATRIX OF 'COLLABS' NEED TO EMPOWER DIGITAL MARKETING"
WARC, February 18, 2020 Read the article
"WHAT DID YOU DO ON DATA PRIVACY DAY? DO TELL US."
Target Marketing | Now Adweek Performance Marketing, February 5, 2020 Visit related page (subscription required)
"8 WAYS TO STOP YOUR PHONE FROM TRACKING YOU"
Kim Komando, January 13, 2020 Read the article
"CCPA RULES AREN'T FINAL YET, BUT THE PENALTIES ARE STILL GOING TO HAPPEN"
Target Marketing | Now Adweek Performance Marketing, January 6, 2020 Visit related page (subscription required)
2019 NEWS ARTICLES
"DAA READIES CALIFORNIA OPT-OUT TOOLS"
MediaPost, December 18, 2019 Read the article
"DAA BEGINS 'ONBOARDING' PUBLISHERS SEEKING TO USE ITS CCPA OPT-OUT TOOLS"
MarTech Today, December 18, 2019 Read the article
"NEW CROSS-INDUSTRY TOOLS FOR THE AD INDUSTRY"
Martech Outlook, December 12, 2019 Read the article
"DIGITAL ADVERTISING ALLIANCE DEBUTS CCPA OPT-OUT TOOLS AS REGULATION LOOMS"
Marketing Dive, November 26, 2019 Read the article
"DIGITAL ADVERTISING ALLIANCE INTRODUCES CCPA TOOLS FOR PUBLISHERS, BRANDS, AGENCIES"
a.list, November 26, 2019 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES CCPA TOOLS"
Destination CRM, November 26, 2019 Read the article
"PERSONAL INFORMATION OPT-OUT TOOLS FOR AD INDUSTRY"
Advanced Television, November 26, 2019 Read the article
"DAA UNVEILS ICON PROGRAM FOR NEW CALIFORNIA PRIVACY LAW"
MediaPost, November 25, 2019 Read the article
"MARKETERS, ARE YOU GOING OOH WITH DATA? LET CONSUMERS KNOW WHY"
Target Marketing | Now Adweek Performance Marketing, November 4, 2019 Visit related page
"PRIVACY GROUP BRINGS WEBSITES OF PHARMA AND APPAREL BRANDS INTO COMPLIANCE WITH BEST PRACTICES"
The Central Virginian, October 28, 2019 Read the article
"WIFI DREAMING: APP PUBLISHERS AMEND PRIVACY PRACTICES"
MarTech Series, October 25, 2019 Read the article
"WHY YOUR COMPANY (AND YOUR CUSTOMERS) NEEDS RESPONSIBLY SOURCED DATA"
Ad Age, September 25, 2019 Read the article
"DIGITAL CONSULTANTS MAKE PUSH FOR TRANSPARENCY"
Campaigns & Elections, September 19, 2019 Read the article
"MARKETING PROFESSOR GARRET JOHNSON WANTS YOU TO KNOW THAT COOKIES INCREASE AD REVENUE"
AdExchanger, September 3, 2019 Read the article
"TRANSPARENCY IN POLITICAL ADS: WHAT'S NEXT?"
Adotas | Secure Link Unavailable , July 16, 2019 Visit related page
"AD INDUSTRY PRESSES FTC TO ENDORSE NATIONWIDE PRIVACY RULES"
MediaPost, June 27, 2019 Read the article
"GETTING STARTED WITH LOCATION-BASED MARKETING"
Forbes, June 27, 2019 Read the article
"ONE BIG THING: DIGITAL AD INDUSTRY COMMITS TO MAJOR OVERHAUL"
Axios, June 18, 2019 Read the article
"GUIDELINES PUSH TRANSPARENCY FOR POLITICAL ADS"
O'Dwyer's, June 4, 2019 Read the article
"DIGITAL AD INDUSTRY UNVEILS NEW TRANSPARENCY GUIDELINES"
Campaigns & Elections, June 4, 2019 Read the article
"DAA POLITICAL AD DISCLAIMER PROGRAM TAKES EFFECT IN NOVEMBER"
MediaPost, June 4, 2019 Read the article
"SELF-REGULATORY APPROACH FROM A U.S. PERSPECTIVE"
European Interactive Digital Advertising Alliance - YouTube Channel, April 30, 2019 Read the article
"TAKE CONTROL OF YOUR PRIVACY AND DATA WITH THE DAA'S ADCHOICES PROGRAM"
RewardExpert, April 15, 2019 Read the article
"A MILESTONE FOR PRIVACY SELF-REGULATION"
IAPP Privacy Perspectives, April 12, 2019 Read the article
"AD INDUSTRY TRADE GROUPS UNITE IN NEW PRIVACY-FOCUSED LOBBYING EFFORT"
Morning Consult, April 9, 2019 Read the article
"MARKETERS DOING THE DATA PRIVACY BALANCING ACT ASK WHAT 'I WANT MY PRIVACY' MEANS"
Target Marketing | Now Adweek Performance Marketing, April 8, 2019 Visit related page (subscription required)
"AD INDUSTRY GROUPS BAND TOGETHER TO INFLUENCE CONGRESS ON DATA PRIVACY"
Ad Age, April 8, 2019 Read the article
"THE IAB'S NEW POSITION ON REGULATION SIGNALS WE'RE NOT IN THE LITTLE LEAGUES ANYMORE"
AdExchanger, March 5, 2019 Read the article
"IT'S TIME TO MAKE YOUR VOICE HEARD"
MediaPost, February 27, 2019 Read the article
"AS AN ERA OF SELF-REGULATION ENDS, MARKETERS FEAR UNCHARTED, RISKY WATERS FOR DATA PRIVACY"
Marketing Dive, February 25, 2019 Read the article
"IT ALL BOILS DOWN TO DIGITAL PRIVACY"
Times of India, February 21, 2019 Read the article
"8 WAYS TO STOP YOUR PHONE FROM TRACKING YOU"
Kim Komando (Syndicated Column), February 9, 2019 Read the article
"CALIFORNIA CONSUMERS EXPRESS CONCERNS ABOUT THE CALIFORNIA CONSUMER PRIVACY ACT"
Association of National Advertisers Regulatory Ramblings Blog, February 5, 2019 Read the article
"TOP AD TRADE BODIES PUSH FOR CLARITY AROUND CALIFORNIA CONSUMER PRIVACY LAW"
Marketing Dive, February 1, 2019 Read the article
"IAB SUBMITS JOINT LETTER TO CALIFORNIA ATTORNEY GENERAL XAVIER BECERRA"
IAB News, February 1, 2019 Read the article
"CALIF. PRIVACY LAW LIMITS CONSUMERS' CHOICES, AD GROUPS SAY"
Law360 (Free Registration Required), January 31, 2019 Read the article
"WASHINGTON STATE PRIVACY BILL THREATENS FURTHER BALKANIZED REGULATION"
Association of National Advertisers Regulatory Ramblings Blog, January 30, 2019 Read the article
2018 NEWS ARTICLES
"TOP MARTECH PREDICTIONS FOR 2019: 11 EXPERTS SHARE THEIR VISION"
MarTech Advisor, December 28, 2018 Read the article
"FTC ARGUES AGAINST OPT-IN APPROACH TO ONLINE PRIVACY"
MediaPost, November 15, 2018 Read the article
"DAA LEADS NEW EFFORT TO INCREASE TRANSPARENCY IN POLITICAL ADVERTISING"
4A's, October 31, 2018 Read the article
"WEIGHING PERSONALIZATION WITH PRIVACY: HOW THE DAA'S ADCHOICES PROGRAM BRINGS TRANSPARENCY TO INTEREST-BASED DIGITAL ADVERTISING"
Dating News, October 16, 2018 Read the article
"ANA: HILL NEEDS TO STEP UP ON PRIVACY"
Broadcasting & Cable, October 8, 2018 Read the article
"SNEAKER RETAILER FINISH LINE FAILED TO COMPLY WITH PRIVACY CODE, WATCHDOG SAYS"
MediaPost, September 26, 2018 Read the article
"DIGITAL ADVERTISING ALLIANCE RELEASES 'POLITICAL AD' GUIDELINES"
Cablefax, September 19, 2018 Read the article
"AD ALLIANCE DETAILS DISCLOSURE STANDARDS FOR POLITICAL ADS"
Associations Now, September 19, 2018 Read the article
"DIGITAL POLITICAL ADS SEEK TRANSPARENCY"
O'Dwyer's, September 18, 2018 Read the article
"DIGITAL ADVERTISING INDUSTRY GROUP REVEALS GUIDELINES FOR POLITICAL AD ICON"
Campaigns & Elections, September 18, 2018 Read the article
"SPECS ISSUED FOR POLITICAL AD ICONS"
MediaPost, September 18, 2018 Read the article
"JUST IN TIME FOR THE MID-TERMS: DAA'S POLITICAL AD ICON GUIDELINES"
MediaPost, September 18, 2018 Read the article
"THE UNINTENDED CONSEQUENCES OF RELYING ON CONSENT WITH GDPR"
MarTech Advisor, August 16, 2018 Read the article
"AS STATES MOVE TO REGULATE DIGITAL ADS, CONSULTANTS WARN OF UNINTENDED CONSEQUENCES"
Campaigns & Elections, August 10, 2018 Read the article
"ADVERTISERS DISS GDPR, STATE INTERNET REGULATION EFFORTS"
Multichannel News, July 23, 2018 Read the article
"AN ICONIC APPROACH TO POLITICAL AD TRANSPARENCY"
DMN, June 6, 2018 Read the article
"AMID FACEBOOK TRANSPARENCY PUSH, STRATEGIC CONCERNS EMERGE"
Campaigns & Elections, June 5, 2018 Read the article
"FEC URGED TO ALLOW POLITICAL ADVERTISERS TO USE ICONS FOR DISCLAIMERS"
MediaPost, May 31, 2018 Read the article
"INTERNET ASSOCIATION OPPOSES TV-STYLE DISCLAIMERS FOR ONLINE POLITICAL ADS"
MediaPost, May 30, 2018 Read the article
"12 THINGS MARKETERS SHOULD KNOW ABOUT MARTECH'S NEW CATEGORIES"
CMS Wire, May 24, 2018 Read the article
"FACEBOOK REVEALS HOW IT WILL KEEP ELECTION ADS HONEST"
Ad Age, May 24, 2018 Read the article
"POLITICALAD ICON AIMS FOR GREATER TRANSPARENCY"
WARC, May 23, 2018 Read the article
"HOW DATA REGULATION COULD BE GOOD FOR MARKETING POST-CAMBRIDGE ANALYTICA"
Medical Marketing & Media, May 23, 2018 Read the article
"DAA CREATES ICON TO DISCLOSE POLITICAL OPPOSITION ADS"
MediaPost, May 22, 2018 Read the article
"U.S. TRADE BODIES MOVE TO RESTORE VOTERS' TRUST IN ONLINE ADVERTISING WITH POLITICALAD ICON"
The Drum, May 22, 2018 Read the article
"TECH ADVERTISING GROUP URGES MORE ONLINE POLITICAL AD DISCLOSURE"
Bloomberg, May 22, 2018 Read the article
"AD GROUP ANNOUNCES RULES FOR TRANSPARENCY IN POLITICAL ADVERTISING"
The Wall Street Journal, May 22, 2018 Read the article
"DIGITAL ADVERTISING ALLIANCE'S NEW 'POLITICALADS' ICON WILL IDENTIFY ONLINE POLITICAL ADS THAT MEET NEW GUIDELINES"
Marketing Land, May 22, 2018 Read the article
"TUESDAY MORNING STIR"
Adweek, May 22, 2018 Read the article
"U.S. AD INDUSTRY ANNOUNCES NEW TRANSPARENCY REQUIREMENTS FOR POLITICAL ADS"
Mobile Marketing, May 22, 2018 Read the article
"DIGITAL GROUP OFFERS RULES FOR POLITICAL ADS"
O'Dwyer's, May 22, 2018 Read the article
"DAA ADDS DISCLOSURE REQUIREMENTS TO DIGITAL POLITICAL ADS"
International Association of Privacy Professionals, May 22, 2018 Read the article
"MORNING TECH: POLITICAL ADS TRY SELF REGULATION"
Politico, May 22, 2018 Read the article
"AD ALLIANCE BOOSTING DISCLOSURES FOR ONLINE POLITICAL ADS"
Associations Now, May 22, 2018 Read the article
"DESPITE HEADLINE, SURVEY SHOWS STRONG ADCHOICES AWARENESS"
MediaPost, May 11, 2018 Read the article
"TECHBYTES WITH FATIMA NADINE KHAN, CHIEF PRIVACY OFFICER, DEMANDBASE"
MarTechSeries, March 14, 2018 Read the article
"LIFTOPIA FAILED TO COMPLY WITH INDUSTRY PRIVACY RULES, WATCHDOG SAYS"
MediaPost, March 14, 2018 Read the article
"DAA: ESTABLISHING RESPONSIBLE PRIVACY PRACTICES IN DIGITAL ADVERTISING TO HELP PUBLISHERS DELIVER MORE ENGAGING ADS"
HostingAdvice.com, February 26, 2018 Read the article
"IS THERE A MARKETING DATA 'CORRECTION' UNDERWAY?"
Target Marketing | Now Adweek Performance Marketing, February 19, 2018 Visit related page (subscription required)
"INCOMING IAB CHAIRMAN SCOTT SCHILLER TO AD INDUSTRY: WE MUST WORK TOGETHER"
MediaPost, February 12, 2018 Read the article
"ADS THAT DON'T OVERSTEP"
Harvard Business Review, January 2, 2018 Read the article
2017 NEWS ARTICLES
"BALANCING CONSUMER PRIVACY WITH ADVERTISING: HOW THE DAA HELPS BOTH SIDES WIN"
CardRate.com, December 19, 2017 Read the article
"SURVEILLANCE-DRIVEN ADVERTISING - A MISNOMER"
LinkedIn, December 11, 2017 Read the article
"MARTECH PRIVACY DEBATE SHOULD FOCUS ON SOLUTIONS THAT WORK"
MarTechSeries, October 13, 2017 Read the article
"LA PUBLICIDAD QUE VE SE INTERNET Y NO LAS ELIGERAN BUSCADORES SINO LOS PROPIOS CONSUMIDORES"
El Chronista (Spanish), August 14, 2017 Read the article
"PUBLICIDAD EN INTERNET"
El Litoral (Spanish), August 13, 2017 Read the article
"LOU MASTRIA: 'NUESTRA MISION ES DARLE TRANSPARENCIA Y CONTROL A LOS USARIOS'"
adlatina.com (Spanish), August 11, 2017 Read the article
"CACE Y AMDIA FUNDAN LA ALIANZA PARA LA PUBLICIDAD DE ARGENTINA"
Portinos (Spanish), August 10, 2017 Read the article
"ADBRAIN REBUKED FOR 'CUMBERSOME' OPT-OUT TOOL"
MediaPost, August 2, 2017 Read the article
"IAB RELEASES NEW AD SPECS FOR FORMATS INLCUDING VIRTUAL REALITY"
MediaPost, July 21, 2017 Read the article
"IAB TECH LAB RELEASE MRAID 3.0 FOR CREATING IN-APP RICH MEDIA ADS ACROSS PLATFORMS"
MarTech Today, July 6, 2017 Read the article
"TWITTER IS GIVING ITS USERS MORE CONTROL OVER PERSONALIZATION, DATA USAGE"
Adweek, May 17, 2017 Read the article
"THE POWER OF SELF-REGULATION: KEEPING PACE WITH DATA & MARKETING INNOVATIONS"
DMA Advance Blog | Now Associated with ANA, April 13, 2017 Visit related page
"THE BRAND SAFETY INDUSTRIAL COMPLEX: DOES ANYONE BENEFIT FROM MAKING THINGS SAFER"
Marketing Land, April 5, 2017 Read the article
"NAI, DAA LAUNCH NEW VERSION OF CONSUMER CHOICE TOOLS"
IAPP Daily Dashboard, April 4, 2017 Read the article
"A BETTER CONSUMER EXPERIENCE THROUGH FLEXIBLE, EFFECTIVE ADVERTISING SELF-REGULATION"
LiveRamp Blog, March 2, 2017 Read the article
"CROSS-DEVICE TRACKING AND CONSUMER PROTECTION: IS THERE MORE TO THE STORY?"
AdExchanger, February 27, 2017 Read the article
"ON DATA PATROL: HOW DIGITAL AD WATCHDOGS DO THEIR INCREASINGLY COMPLEX JOB"
Advertising Age, February 16, 2017 Read the article
"CROSS-DEVICE TRACKING: AN FTC STAFF REPORT"
The National Law Review, January 27, 2017 Read the article
"NEW FTC CHAIR HAS WARNED AGAINST STRICTER PRIVACY RULES"
Advertising Age, January 27, 2017 Read the article
"DAA'S CROSS-DEVICE GUIDANCE ENFORCEMENT BEGINS FEBRUARY 1"
IAPP Daily Dashboard, January 26, 2017 Read the article
"ENFORCEMENT OF DAA CROSS-DEVICE GUIDANCE TO BEGIN FEBRUARY 1ST"
DMA Advance Blog | Now Associated with ANA, January 11, 2017 Visit related page
2016 NEWS ARTICLES
"AD INDUSTRY: FCC SHOULDN'T BREAK A PRIVACY MODEL THAT WORKS"
MediaPost, October 25, 2016 Read the article
"ADVERTISERS OFFER BROADBAND PRIVACY ALTERNATIVE"
Broadcasting & Cable, October 20, 2016 Read the article
"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE TRACKING CODE IN 2017"
IAPP Daily Dashboard, October 17, 2016 Read the article
"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE GUIDELINES NEXT YEAR"
Marketing Dive, October 14, 2016 Read the article
"DAA TO START ENFORCING CROSS-DEVICE PRIVACY RULES IN FEBRUARY"
MediaPost, October 13, 2016 Read the article
"ONE YEAR AFTER THE DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY GUIDANCE"
Mobile Marketer, August 30, 2016 Read the article
"AD GROUPS TELL FCC THAT PRIVACY SELF-REGULATION WORKS, DATA MARKETING CREATES JOBS"
Advertising Age, May 31, 2016 Read the article
"STUDY: CONSUMERS HATE ADS, BUT LOVE FREE CONTENT"
Response Magazine | Article No Longer Available , May 18, 2016 Visit a related page
"STUDIES CLAIM LITTLE CONSUMER INTEREST IN PAYING FOR AD-FREE DIGITAL CONTENT"
Marketing Charts, May 18, 2016 Read the article
"AMERICANS SAY FREE, AD-SUPPORTED ONLINE SERVICES WORTH $1,200 A YEAR"
Digital Content Next Blog, May 13, 2016 Read the article
"RESPONDENTS TO NEW POLL SAY THEY PREFER AN AD-SUPPORTED INTERNET MODEL"
CED Magazine | Now 5G Technology World, May 13, 2016 Visit a related page
"PEOPLE HATE YOUR ADS BUT 85% WOULD RATHER WATCH YOUR ADS THAN PAY FOR CONTENT"
MediaPost, May 12, 2016 Read the article
"SURVEY FINDS 85% OF CONSUMERS PREFER AN AD-SUPPORTED INTERNET"
Consumer Affairs, May 12, 2016 Read the article
"TUNE STUDY: OVERWHELMING NUMBER OF MOBILE USERS WON'T PAY EVEN $1/YEAR TO AVOID ADS"
Marketing Land, May 12, 2016 Read the article
"US PREFERS AD-SUPPORTED ONLINE SERVICES TO PAID"
Advanced Television, May 12, 2016 Read the article
"CONSUMERS VALUE AD-SUPPORTED WEB AT $100 PER MONTH, WOULD USE IT LESS IF THEY HAD TO PAY"
MediaPost, May 11, 2016 Read the article
"AMERICANS BACK AD-SUPPORTED INTERNET"
Warc, May 11, 2016 Read the article
"PRIVACY WATCHDOG CALLS OUT THREE MOBILE APP DEVELOPERS"
MediaPost, May 4, 2016 Read the article
"AD INDUSTRY LAUNCHES NEW CAMPAIGN PROMOTING ADCHOICES ICON"
MediaPost, March 10, 2016 Read the article
"INDUSTRY BACKED ICON BOOSTING PUBLIC CONFIDENCE IN ONLINE ADVERTISING SECTOR"
The Parliament, March 3, 2016 Read the article
2015 NEWS ARTICLES
"DAA ISSUES GUIDELINES TO HELP BRANDS UNDERSTAND AD OBLIGATIONS"
MediaPost Mobile Marketing Daily, November 16, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE EXTENDS PRIVACY RULES TO CROSS-DEVICE TRACKING"
MediaPost, November 16, 2015 Read the article
"THE DAA LAUNCHES APPCHOICES EN ESPAÑOL"
Adotas | Secure Link Unavailable , November 10, 2015 Visit related page
"DAA LAUNCHES 'APPCHOICES EN ESPAÑOL'"
International Association of Privacy Professionals | The Daily Dashboard, November 9, 2015 Read the article
"OUTBRAIN AND GRAVITY FAILED TO COMPLY WITH PRIVACY RULES, WATCHDOG SAYS"
MediaPost, November 4, 2015 Read the article
"DAA NEW ADCHOICES GUIDELINES FOR VIDEO ADS"
Advanced Television, November 3, 2015 Read the article
"DAA UNVEILS GUIDELINES FOR PRIVACY ICONS IN VIDEO ADS"
MediaPost, November 2, 2015 Read the article
"DAA ISSUES VIDEO AD GUIDELINES..."
International Association of Privacy Professionals | IAPP Daily Dashboard, November 2, 2015 Read the article
"ALERT: DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING MOBILE PRIVACY RULES"
JD Supra Business Advisor, September 15, 2015 Read the article
"CBBB SET TO ENFORCE MOBILE AD SPACE"
International Association of Privacy Professionals | The Privacy Advisor, September 2, 2015 Read the article
"BIG MOBILE CHANGES COMING SEPTEMBER 1, ARE YOU CONNECTED?"
DMA Lately | Now Associated with ANA, August 26, 2015 Visit related page
"MEET THE LEADING PLAYERS IN THE PRIVACY ECOSYSTEM: LOU MASTRIA, DIGITAL ADVERTISING ALLIANCE"
TrustArc Blog, July 22, 2015 Read the article
"WIN OVER THE CONSUMER WITH DATA TRANSPARENCY"
ClickZ, June 30, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY ENFORCEMENT STARTS THIS SEPTEMBER"
Inside Counsel | Now Associated with Law.com, May 19, 2015 Visit home page
"BBB PRIVACY UNIT FAULTS ETSY, THREE OTHER PUBLISHERS"
MediaPost, May 14, 2015 Read the article
"U.S. DIGITAL ADVERTISING ALLIANCE SETS MOBILE PRIVACY ENFORCEMENT"
brandchannel, May 11, 2015 Read the article
"MARKETERS FACE SEPT. 1 DEADLINE ON DAA MOBILE AD GUIDANCE"
Mobile Marketer, May 8, 2015 Read the article
"DAA SETS OPT-OUT COMPLIANCE DEADLINE FOR SEPTEMBER"
International Association of Privacy Professionals Daily Dashboard, May 8, 2015 Read the article
"AD INDUSTRY TO START ENFORCING MOBILE PRIVACY RULES IN SEPTEMBER"
MediaPost, May 7, 2015 Read the article
"ATTENTION ADVERTISERS: COMPANIES ARE REQURED TO COMPLY WITH NEW MOBILE GUIDANCE STARTING SEPTEMBER"
Association of National Advertisers, Regulatory Rumblings Blog, May 7, 2015 Read the article
"BIG NEWS FOR MOBILE: ARE YOU CONNECTED?"
DMA Advance Blog | Now Associated with ANA, May 7, 2015 Visit a related page
"DAA SETS MOBILE PRIVACY ENFORCEMENT DATE FOR ADCHOICES"
Katy on the Hill | Article No Longer Available , May 7, 2015 Visit a related page
"CONSUMERS FIND TARGETED ADS 'CREEPY' BUT USAGE TELLS OTHERWISE"
Washington Internet Daily | Article No Longer Available, April 10, 2015 Visit home page
"STUDY LOOKS AT MARKETER PERCEPTIONS OF MOBILE ADS"
WebProNews, March 30, 2015 Read the article
"WHY THE IAB THINKS IT'S GOOD THAT MARKETERS ARE CONCERNED ABOUT PRIVACY"
Advertising Age, March 24, 2015 Read the article
"BEHIND THE SCENES WITH THE NEW DAA APPCHOICES PROGRAM"
IAPP The Privacy Advisor, February 27, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES OPT-OUT APP"
MediaPost, February 25, 2015 Read the article
"DAA BOOSTS CONSUMER CONTROLS FOR MOBILE ADS"
Broadcasting & Cable, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE EXTENDS OPT-OUT PROGRAM TO MOBILE APPS"
Advertising Age, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE INTROS APP FOR DATA OPT-OUT"
Direct Marketing News | Article No Longer Available , February 25, 2015 Visit home page
"DIGITAL ADVERTISING ALLIANCE LAUNCHES VALUABLE TOOLS TO PROTECT CONSUMERS' PRIVACY"
Association of National Advertisers, Regulatory Rumblings Blog, February 25, 2015 Read the article
"DAA APP, WEB PAGE EASE CONTROL OF MOBILE AD VIEWS"
Mobile Marketer, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY OPTIONS"
MediaPost MoBlog, February 25, 2015 Read the article
"NEW PRODUCTS PROVIDES CONSUMER CHOICE IN MOBILE APPS AND BROWSERS"
DMA Advance Blog | Now Associated with ANA, February 25, 2015 Visit a related page
"COOKIES ARE SO YESTERDAY; CROSS-DEVICE TRACKING IS IN -- SOME TIPS"
IAPP The Privacy Advisor, January 17, 2015 Read the article
2014 NEWS ARTICLES
"BBB'S ONLINE PRIVACY WATCHDOG FAULTS 5 WEB PUBLISHERS"
MediaPost, October 29, 2014 Read the article
"BEST BUY, YELP AGREE TO ALERT WEB USERS TO DATA COLLECTION"
Law360 - Subscription Required, October 29, 2014 Read the article
"AN OPEN LETTER TO THE TECH INDUSTRY: FOLLOW THE DIGITAL ADVERTISING MODEL"
VentureBeat, October 27, 2014 Read the article
"SURVEY: 59 PERCENT PREFER AD-BASED APPS TO PAID, FREEMIUM MODELS"
Marketing Land, October 26, 2014 Read the article
"YES TO AD-SUPPORTED APPS"
Warc Blog, October 24, 2014 Read the article
"FREE APPS WITH RELEVANT ADS CURRY FAVOR WITH AMERICANS: REPORT"
Mobile Marketer, October 23, 2014 Read the article
"THURSDAY BUZZ: WE'RE OK WITH ADS ON OUR APPS"
Associations Now, October 23, 2014 Read the article
"AMERICANS PREFER FREE APPS WITH ADS, POLL FINDS"
CMS Wire, October 22, 2014 Read the article
"AD INDUSTRY SELF-POLICING KEEPS FTC HAPPY, ASRC CHIEF SAYS"
Law 360 - Subscription Required, October 15, 2014 Read the article
"HOW TO TAKE CONTROL OF YOUR ONLINE ADVERTISING PROFILE"
Al Jazeera English | No Secure Link Available, September 22, 2014 Visit home page
"7 THINGS THAT YOU NEED FOR DELIVERING A PERFECT MOBILE VIDEO AD EXPERIENCE"
iMediaConnection | No Secure Link Available, September 15, 2014 Visit home page
"WHERE YOUR PERSONAL DATA GOES WHEN YOU'RE NOT LOOKING"
ComputerWorld, August 5, 2014 Read the article
"DIGITAL AD ALLIANCE BOSS: WE CAN POLICE OURSELVES"
CMS Market Wire, June 30, 2014 Read the article
"FED REGULATOR TELLS MARKETERS: BE CAREFUL WITH DATA COLLECTION"
CMS Wire, June 27, 2014 Read the article
"TRADE GROUP BRINGS ONLINE AD PRIVACY TOOL TO MOBILE"
Ad Age, June 26, 2014 Read the article
"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY APP"
MediaPost, June 26, 2014 Read the article
"DIGITAL ADVERTISING ALLIANCE ADDS MOBILE PRIVACY CONTROLS"
AdExchanger, June 26, 2014 Read the article
"TRADE GROUP PREVIEWS APPS TO GIVE MOBILE USERS CHOICE ON ADS"
PC World, June 26, 2014 Read the article
"AD INDUSTRY URGES WEB STANDARDS GROUP TO ABANDON DO-NOT-TRACK EFFORT"
MediaPost, June 19, 2014 Read the article
"WILL GEOLOCATION BILL JUST STOP STALKERS, OR STYMIE MOBILE INNOVATION?"
IAPP The Privacy Advisor, June 5, 2014 Read the article
"NTIA LEADS PRIVACY BILL OF RIGHTS REVIEW IN LIGHT OF 'BIG DATA' PUSH"
Bloomberg BNA | Article No Longer Available, June 4, 2014 Visit home page
"FRANKEN: 'STALKING APPS MUST BE SHUT DOWN'"
The Hill, June 4, 2014 Read the article
"US SENATE CONSIDERS BAN ON 'STALKING APPS'"
Financial Times - Subscription Required, June 4, 2014 Read the article
"LIST BROKERS ARE DATA BROKERS, SAYS FTC"
Direct Marketing News | Article No Longer Available , May 28, 2014 Visit home page
"FTC CHAIR EDITH RAMIREZ FIGHTS FOR DATA SECURITY AND PRIVACY RIGHTS"
Adweek, May 27, 2014 Read the article
"WHY WE NEED BEHAVIORAL ADS FOR DIGITAL DIVERSITY"
Advertising Age, May 6, 2014 Read the article
"W.H. 'BIG DATA' REVIEW SPOTLIGHTS PRIVACY DEBATE"
Politico, May 1, 2014 Read the article
"WHITE HOUSE REPORT ON BIG DATA AND PRIVACY LARGELY DUCKS SURVEILLANCE ISSUE"
Adweek, May 1, 2014 Read the article
"AD INDUSTRY WILL SOON UNVEIL A DO NOT TRACK BROWSER SOLUTION"
Adweek, April 29, 2014 Read the article
"A PRIVACY CALL-TO-ACTION FOR THE DATA INDUSTRY"
Advertising Age, April 8, 2014 Read the article
"HERE'S HOW THAT LITTLE BLUE AD MARKER SHOULD APPEAR IN MOBILE ADS"
Adweek, April 7, 2014 Read the article
"THE DIGITAL ADVERTISING ALLIANCE RELEASES NEW GUIDELINES FOR MOBILE ICON USE"
Marketing Pilgrim | Now Associated with Neil Patel Blog, April 7, 2014 Visit home page
"DAA ISSUES SPECS FOR ADCHOICES ICON IN MOBILE"
MediaPost Mobile Marketing Daily, April 7, 2014 Read the article
"DAA CREATIVE GUIDELINES AIM FOR CONSISTENT PRIVACY EXPERIENCES ON MOBILE"
Mobile Marketer, April 7, 2014 Read the article
"VENABLE ATTORNEY CLAIMS MARKETERS MUST BALANCE PRIVACY CONCERNS WITH CONSUMER NEEDS"
Mobile Marketer, March 14, 2014 Read the article
"EVERY DAY SHOULD BE #MOBILEMARKETINGDAY"
DMA Advance Blog | Now Associated with ANA, March 14, 2014 Visit related page
"MEET YUANYUAN PAO, BLUEKAI'S 20-SOMETHING DATA CRUNCHER"
Advertising Age, March 4, 2014 Read the article
"THE POWER OF INFORMATION IN ADVERTISING"
Marketing Land, February 24, 2014 Read the article
"WORKING TO STOP THOSE ADVERTISING ANNOYANCES - FREE WAYS TO STOP UNWANTED ADS, PHONE CALLS AND MAIL"
The New York Times, February 22, 2014 Read the article
"IF THE COOKIE CRUMBLES, SO WILL ADVERTISING REVENUES"
Direct Marketing News | Article No Longer Available , February 11, 2014 Visit home page
"STUDY: INTEREST-BASED ADS ARE THE WORKHORSE OF THE INTERNET"
Adweek, February 10, 2014 Read the article
"TRACKING DATA BOOSTS CPMs ON AD EXCHANGES"
MediaPost, February 10, 2014 Read the article
"DAA'S LOU MASTRIA SHEDS LIGHT ON UPCOMING MOBILE AD CHOICES TOOL"
AdExchanger, January 14, 2014 Read the article
"ONLINE BEHAVIORAL VIDEO AND DISPLAY -- TREADING A FINE LINE"
ReelSEO | Now Associated with Tubular Labs, January 7, 2014 Visit home page
"THREE BIG PRIVACY CHANGES TO PLAN FOR IN 2014"
Advertising Age, January 3, 2014 Read the article
2013 NEWS ARTICLES
"2013: THE YEAR IN REVIEW AND A LOOK AHEAD FOR MOBILE"
MediaPost, December 16, 2013 Read the article
"FREE FIREFOX ADD-ON GRAPHS THE TRACKERS"
CNET, November 27, 2013 Read the article
"STUDY: INTERNET USERS WON'T VISIT FREE SITES IS A FEE IS ADDED"
DMA Advance Blog | Now Associated with ANA , November 5, 2013 Visit related page
"AD TRADE GROUP TOUTS SELF-REGULATORY PRINCIPLES"
MediaPost, November 5, 2013 Read the article
"THE DEVIL YOU KNOW: STUDY SAYS THAT PEOPLE ARE MORE LIKELY TO CLICK ON ADS IF THEY KNOW WHY THEY'RE SEEING THEM"
PandoDaily, November 5, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE ARGUES ONLINE PRIVACY IS ALL ABOUT CHOICE"
ComputerWorld | Article No Longer Available , November 5, 2013 Visit home page
"USERS MORE LIKELY TO CLICK ON ADS WITH ADCHOICES ICON"
Adweek, November 5, 2013 Read the article
"INTERNET USERS STRONGLY FAVOR INTEREST-BASED ADVERTISING, VALUE TOOLS TO MAKE CHOICES OVER THEIR INTERNET EXPERIENCE"
Association of National Advertisers, Regulatory Rumblings | Article No Longer Available , November 5, 2013 Visit home page
"DAA TO CONVENE NEW DO NOT TRACK GROUP"
Adweek, October 9, 2013 Read the article
"AD GROUPS DEVELOPING STANDARD OPT-OUT TECHNOLOGY"
San Francisco Chronicle | Article No Longer Available , October 4, 2013 Visit home page
"BEYOND THE COOKIE: DIGITAL ADVERTISING AND PRIVACY IN THE CROSS-SCREEN AGE"
The Guardian, September 25, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE EXITS DO NOT TRACK GROUP"
Adweek, September 17, 2013 Read the article
"DO-NOT-TRACK ON THE ROPES AS AD INDUSTRY DITCHES W3C"
Advertising Age, September 17, 2013 Read the article
"PRIVACY THAT KEEPS PACE WITH TECHNOLOGY AS SELF-REGULATION GOES MOBILE"
Mobile Marketer, September 9, 2013 Read the article
"USA: DAA MOBILE PRIVACY GUIDANCE SETS DIRECTION FOR ONLINE ADVERTISERS"
Data Guidance | Article No Longer Available , August 15, 2013 Visit home page
"MOZILLA'S DECISION TO BLOCK COOKIES HARMS MORE THAN JUST ADVERTISERS"
Adweek, August 8, 2013 Read the article
"DON'T LET THE THIRD-PARTY COOKIE CRUMBLE"
The Hill, August 6, 2013 Read the article
"THE YEAR OF MOBILE PRIVACY"
ClickZ, July 31, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE UNVEILS PROGRAM TO PROVIDE CONSUMER PRIVACY CONTROLS IN MOBILE ENVIRONMENTS"
BWW Geek's World | Article No Longer Available , July 24, 2013 Visit home page
"AD INDUSRY GROUPS INTRO NEW RULES FOR MOBILE DATA COLLECTION"
Advertising Age, July 24, 2013 Read the article
"CONSUMERS WILL SOON BE ABLE TO OPT OUT OF TARGETED MOBILE ADS"
Adweek, July 24, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE ISSUES MOBILE PRIVACY RULES"
MediaPost, July 24, 2013 Read the article
"DO NOT TRACK OPT-OUT OPTION COMING TO MOBILE BROWSERS"
CNET, July 24, 2013 Read the article
"TURMOIL SURFACES IN THE DO NOT TRACK GROUP - PROCESS DISAGREEMENT MAY DERAIL GOAL OF CONSENSUS"
Adweek, July 19, 2013 Read the article
"DAA's LOU MASTRIA BLASTS TPWG DECISION"
AdExchanger, July 17, 2013 Read the article
"W3C REJECTS MARKETERS' PRIVACY PLAN; MARKETERS UNFAZED"
Direct Marketing News, July 16, 2013 Read the article
"FIREFOX MOVES AHEAD WITH PLANS TO BLOCK THIRD-PARTY COOKIES"
The CyberWire | Archive Subscription Required , June 24, 2013 Read the article
"MOZILLA MOVES AHEAD WITH DO NOT TRACK BROWSER"
Adweek, June 19, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE REVEALS ROADMAP"
AdExchanger, June 7, 2013 Read the article
"FTC's OHLHAUSEN: PRIVACY REGS COULD HARM STARTUPS"
MediaPost, June 5, 2013 Read the article
"FTC's OHLHAUSEN FAVORS PRIVACY SELF-REGULATION"
Adweek, June 5, 2013 Read the article
"REPUBLICAN FTC MEMBER WARNS AGAINST PRIVACY REGULATION"
The Hill, June 5, 2013 Read the article
"ADVERTISING GROUP CLOSE TO MOBILE PRIVACY GUIDELINES"
IDG News, June 5, 2013 Read the article
"MOZILLA PUTS COOKIE BLOCKING ON HOLD"
MediaPost, May 16, 2013 Read the article
"AD LOBBYIST RIPS MICROSOFT AND FIREFOX FOR RENEGING ON WHITE HOUSE 'DO NOT TRACK' DEAL"
Business Insider, May 7, 2013 Read the article
"WHAT EXACTLY DOES 'DO NOT TRACK' MEAN?"
Adweek, May 6, 2013 Read the article
"SURVEY: INTERNET USERS LIKE TARGETED ADS, FREE CONTENT"
ComputerWorld Tech World, April 19, 2013 Read the article
"TARGETED INTERNET ADVERTISING IS NOT THE BOGEYMAN - NEARLY 70% LIKE AT LEAST SOME TARGETED INTERNET ADS"
Ad Week, April 18, 2013 Read the article
"TRADE GROUP SAYS WEB USERS LIKE TAILORED ADS"
MediaPost, April 18, 2013 Read the article
"HARNESSING THE POWER OF DIGITAL ADVERTISING"
Politico, March 11, 2013 Read the article
"TAKING INTEREST-BASED ADVERTISING -- AND SELF-REGULATION -- INTO MOBILE ENVIRONMENTS"
Chief Marketer Tech Talk, February 20, 2013 Read the article
2012 NEWS ARTICLES
"DAA ISSUES OPEN LETTER TO W3C | ACTIONS OF WORKING THREATEN AD-SUPPORTED INTERNET"
CNBC, October 2, 2012 Read the article
"THE RISKS BEHIND MICROSOFT'S DEFAULT DNT SETTING"
AdMonsters, September 12, 2012 Read the article
"FOR ONLINE PRIVACY, CLICK HERE"
The New York Times, January 19, 2012 Read the article
2011 NEWS ARTICLES
"WHAT YOU NEED TO KNOW ABOUT WEB ADS"
Reuters Wealth | Article No Longer Available , June 23, 2011 Visit home page
"DAA PREPARES SELF-REGULATORY GUIDELINES FOR MOBILE TARGETING"
ClickZ News, June 23, 2011 Read the article
"MAKING IT HARDER FOR ADS TO TRACK YOU ONLINE"
CNN.com | Article No Longer Available , June 21, 2011 Visit home page
"DIGITAL AD ALLIANCE CREATES PRIVACY RULES FOR ONLINE ADS"
MediaPost | Link Archive No Longer Available , June 10, 2011 Visit home page
"MORE ADVERTISERS ADOPT STRICTER CODES AROUND DIGITAL PRIVACY"
Ad Age Digital, June 7, 2011 Read the article
"9 AD NETWORKS PARTICIPATE IN SELF-REG PRIVACY PROGRAM"
MediaPost | Link Archive No Longer Available , June 7, 2011 Visit home page
"100 COMPANIES SIGN UP FOR OBA PROGRAMME"
Business & Leadership | Article No Longer Available , June 7, 2011 Visit home page
"BEHAVIORAL ICON APPEARS IN POLITICAL ADS"
ClickZ News, June 6, 2011 Read the article
"DESPITE DIGITAL PRIVACY UPROAR, CONSUMERS ARE NOT OPTING OUT"
Ad Age Digital, May 30, 2011 Read the article
"ADVERTISING INDUSTRY APPOINTS NEW HEAD OF ONLINE PRIVACY"
Ad Age Digital, May 10, 2011 Read the article
"NEW DIRECTOR OF SELF-REGULATORY GROUP PLANS FOR GLOBAL ROLLOUT"
ClickZ News, May 10, 2011 Read the article
2010 NEWS ARTICLES
"AD GROUP UNVEILS PLAN TO IMPROVE WEB PRIVACY"
New York Times, October 4, 2010 Read the article
FOUNDING ASSOCIATIONS
