DAA To Start Enforcing Cross-Device Privacy Rules In February
- by Wendy Davis @wendyndavis, October 13, 2016
The self-regulatory group Digital Advertising Alliance intends to start enforcing the industry's privacy code for cross-device tracking in February of 2017.
The code, unveiled in November of 2015, sets out privacy rules governing ad networks, publishers and other companies that collect data from one type of computer -- like a …
