DAA News
NEWS RELEASES
The Digital Advertising Alliance (DAA) today (June 13, 2024) named Genie Barton and Lee Peeler with the 2024 "DAA Privacy Icon" award in recognition of their leadership in privacy self-regulation and accountability. While serving at the Council of Better Business Bureaus (now BBB National Programs), Barton and Peeler created and ran the Digital Advertising Accountability Program, which continues to serve as an independent enforcement program for self-regulation of the...
NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s ...
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DAA IN THE NEWS
"DAA UPDATES OPT-OUT TOOL"
Advanced Television, June 13, 2024 Read the article
"DAA REVAMPS BEHAVIORAL TARGETING OPT-OUT MECHANISM"
MediaPost, June 12, 2024 Read the article
"MAJOR UPDATE FOR DAA'S ADCHOICES OPT-OUT TOOL"
MrWeb, June 12, 2024 Read the article
"UNDERSTANDING THE IMPORTANCE OF PERSONALIZED ADVERTISING TO DIGITAL JOURNALISM"
elblog.pl, April 14, 2024 Read the article
"BEHAVIORAL ADVERTISING WOULD FACE UNCERTAIN FUTURE UNDER NEW PRIVACY BILL"
MediaPost, April 8, 2024 Read the article
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PRESS CONTACT
Andrew Weinstein
Email: ANDREW at ABOUTADS dot INFO
PRAM NEWS RELEASES (Archive)
NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.
In addition, the advertising trade associations will continue to conduct their...
New York, NY – March 4, 2021 – The Partnership for Responsible Addressable Media today released the following statement from executive director Bill Tucker on Google's announcement regarding its future plans around identifiers.
As expected, major platforms and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting...
New York, NY – January 5, 2021 – The Partnership for Responsible Addressable Media (PRAM) today shared a draft compendium of priority business use cases [LINK] around addressability, as the organization considers standards and options for future addressability solutions. The compendium was drafted over several months of meetings by PRAM’s business practices working group, as it led a cross-industry dialogue involving more than 60 major companies with leadership by executives from Bank of...
New York, NY – January 15, 2021 – The Partnership for Responsible Addressable Media today extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at launch, including consumer privacy, equal access,...
September 14, 2020 - As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apple’s Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.
We share your strong support for...
NEW YORK (August 4, 2020) — Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the Partnership will include the most influential organizations...
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