News Releases

WASHINGTON, D.C. – November 16, 2015 – The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA’s independent enforcement.

Today’s announcement helps explain how the Principles apply to browser- and app-based choices made by a...

NUEVA YORK, NY – 9 de noviembre de 2015 – Digital Advertising Alliance (DAA) lanzó hoy “AppChoices en Español”, una versión actualizada de su aplicación móvil que permite que los hispanohablantes de EE. UU accedan a los mecanismos de transparencia y elección de DAA. "AppChoices en Español" permite que los usuarios controlen la recopilación y el uso de datos entre aplicaciones con respecto a la publicidad basada en intereses, en los dispositivos donde esté instalada la aplicación.

“Estados Unidos es el segundo país de habla...

NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the United States. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.

“The United States is the second-largest Spanish-speaking country in the world, and we want to be sure...

NEW YORK, NY - November 2, 2015 - The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video ads, "DAA Ad Marker Implementation Guidelines for Video Ads." The DAA's initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players.

The guidelines...

NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.

As a result,...

NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web."  These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.

With the...

NEW YORK and WASHINGTON, DC - October 22, 2014 - Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments.

Nearly 60 percent of respondents said they would feel more favorably toward companies and brands that...

New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.

The site is part of a larger effort to help...

SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..


The preview of both the DAA mobile choice app and the DAA mobile-optimized choice page – which will allow users to determine how and whether they receive relevant advertising on their mobile devices – sets the stage for a full schedule of panels and keynotes exploring the conference theme of "Protecting...

NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets. For the advertising ecosystem, today's announcement standardizes the provision of the DAA Icon, which enables the presentation of information relevant to the use and collection of...