News Releases

WASHINGTON – February 10, 2014 – Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers,...

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection....

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. 

The new DAA guidance for the first time advises advertisers, agencies, media, and technology companies how to provide...

NEW YORK and WASHINGTON - July 16, 2013 - The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today (July 16, 2013) on the W3C's recent announcement regarding Do Not Track negotiations:

The broad industry proposal not selected by Professor Swire reflected the marketing and...

WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today.

Beyond jeopardizing the amount and quality of content available to users, the plan also threatens to immediately diminish the user experience, by breaking services and tools upon which online...

WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

The DAA was launched in 2010, with the support of the nation’s leading six leading media and marketing trade organizations, to...

NEW YORK, NY - April 23, 2013 - Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation. DAA, which administers a rigorous, nationwide self-regulatory program that...

WASHINGTON, D.C. – April 18, 2013 – Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads.

In addition to strongly supporting Internet advertising in general, poll respondents were highly receptive to the interest-based advertising that lies at the...

NEW YORK, NY - October 9, 2012 - The DAA issued the following statement at 8 a.m. EDT today regarding Do-Not-Track default settings – which speaks specifically to Microsoft’s imminent plans to release Internet Explorer Version 10 with a “Do-Not-Track” (DNT) default setting. 

DAA Statement on DNT Browser Settings

“In response to questions by participants of the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program (“DAA Program”), the DAA provides this statement regarding “do not track...

NEW YORK, NY - March 29, 2012 - In response to Yahoo!’s March 29, 2012 announcement that it will implement a Do Not Track (DNT) header solution that will be accessible across Yahoo!’s global network by early summer, Stuart Ingis, counsel to the Digital Advertising Alliance (DAA), stated: “Yahoo! has been a leader in participating in the DAA’s development of meaningful privacy protections for consumers.  We support the Yahoo! efforts announced today to meet the DAA commitment made at the White House in February to honor the DAA...