Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
- by Wendy Davis @wendyndavis, July 28, 2021
The ad industry is urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the “Global Privacy Control” -- a universal opt-out tool developed by privacy advocates.
That mandate, which was announced earlier this month in a frequently-asked-questions response, “will cause confusion for consumers and businesses, …
