Tech Advertising Group Urges More Online Political Ad Disclosure
- Alliance calls for listing advertiser’s name and contact info
- Guidelines come as Facebook struggles with new archive policy
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An advertising industry group representing the largest technology companies in the U.S. is urging marketers to disclose more information about who’s paying for online political ads.
The Digital Advertising Alliance on Tuesday released a set of principles for its members to adhere to, including displaying a special icon to identify a political ad, along with links to the political advertiser’s name, contact information and a government database with contribution or expenditure records.