The deadline for campaign submissions is only two weeks away! Unleash your best work and submit your top marketing campaigns for a chance to win a CMA Award. 🏆 Deadline for submissions is July 19 at 1PM ET. Submit your entries: https://lnkd.in/gc-RBef #MarketingCampaign #CMAAwards #Innovation #AwardsShow #Awards #Marketing #Creativity #CanadianMarketing
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 50,607 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
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Emma Warrillow
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Phil Johnson, MBL
Master of Business Leadership Program, Founder & CEO (23 Years) | Inspirational Leadership & Emotional Intelligence | 📈 MBL Alumni Achieving…
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Alex Shifrin, CM
President @ LP/AD. Ad guy.
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Kim Arsenault
Digital Marketing Leader & Strategist | Sr Account Director | 15+ Years of Driving Client Success | Data-Driven Problem Solver | Expert Relationship…
Updates
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Inclusive marketing includes ensuring online content is accessible to everyone. Content that has a high contrast makes it more readable for people with visual impairments. Leverage online tools to check contrast ratios and make sure the text stands out clearly against the background. Our Digital Accessibility Guide provides marketers with an overview of the rules and best practices to ensure your digital materials meet accessibility standards. Access now (CMA member login required): https://lnkd.in/gZKk5E-h #AODA #MarketingRules #MarketingTips #DigitalAccessibility #InclusiveMarketing #WebAccessibility #InclusiveDesign #CanadianMarketing #Marketing
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Have you gotten your ticket to our Summer Social at Lavelle yet? Join us on July 17 at Lavelle - a rooftop experience unlike any other in Toronto’s exclusive King West neighborhood. A unique landmark venue sitting 16 stories above the city, the luxurious space features a stunning lounge bar, dining room, outdoor pools, and cabanas, all with 360-degree views of the city skyline. Come check out the view and have some food and cocktails with us! Register now (CMA members receive a discounted rate): https://lnkd.in/gHAj_yS5 📍 Lavelle, 627 King St W, Toronto 🕰️ July 17, 5:30PM - 8:30PM EST #Networking #Social #SummerSocial #Games #Lavelle #Marketing #CanadianMarketers @SMCC
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A new #CMAConnect episode is here! 🎙️ Our CEO Alison Simpson sits down with Vivianne Gauci, SVP of Consumer Experience and CMO at HomeEquity Bank, to discuss the crucial balance between brand building and performance marketing. 🤝 Vivianne shares why finding the right balance has been a persistent challenge for marketers and how to ensure marketing efforts directly contribute to business growth. She takes us through her journey in advocating for brand investment at HomeEquity Bank and explains how they adapted their brand messaging during the pandemic. The conversation also covers the importance of CEO buy-in for marketing strategies and offers advice on communicating and influencing across an organization. Don't miss Vivianne's valuable insights on data-driven decision-making, the power of customer understanding, and the critical importance of communication skills in marketing. 🎧 Listen now: https://lnkd.in/gJUd72Gf #CMAConnect #MarketingStrategy #BrandBuilding #PerformanceMarketing #MarketingPodcast
CMA Connect: EP22 - Bridging Brand and Performance with Vivianne Gauci
https://www.libsyn.com
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The Annual CMA Awards Gala honours the best creative talent and ground-breaking campaigns. Among these awards are a series of Special Awards, including the Canada Post / Postes Canada Direct Mail Award, Environics Analytics Data-Driven Marketing Award, LinkedIn B2B Marketing Award, TikTok Power of Entertainment Award and our NEW Global Creative Award. These awards are complimentary to enter. Submit your entries by August 7 @ 1PM ET: https://lnkd.in/gRZjFixV #CMAgala #MarketingAwards #Campaigns #MarketingCampaign #CanadianMarketing #MarketingProfessionals #Awards #Marketers #Celebrate #MarketingEvent
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B2B brands that inspire their audiences have the potential to grow their market share faster and command a premium. This speaks to the power and importance of creativity in B2B marketing communications. B2B Council members Melissa Leonetti from Mastercard, Miglena Nikolova, CM, MBA from IBM, Mary-Jane Owen from Asset Digital Communications and Eric Tang, MBA, CM from Porter Novelli provide considerations for B2B marketers when setting guardrails for creative campaigns. These include: - Authenticity: Is the creative expression true to how the brand is already showing up? If not, is it a strategic shift in its brand position? - Empathy: Does the brand message demonstrate empathy convincingly? The world of B2B is reaching new heights, and brands that are bold enough to amplify their authentic voices are poised to deeply connect with their audiences. Read the blog to learn more: https://lnkd.in/gtGdvFnK #CanadianMarketing #CMACouncils #B2BMarketing #BrandValue #Creativity #AI #ThoughtLeadership #Marketing
Creativity in B2B marketing
thecma.ca
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Our Summer Social at Lavelle is only two weeks away! Join us on July 17 for an evening of socializing, interactive games, cocktails, good food, and more. We can’t wait to see you there! Register now (CMA members receive a discounted rate): https://lnkd.in/gHAj_yS5 📍 Lavelle, 627 King St W, Toronto 🕰️ July 17, 5:30PM - 8:30PM EST #Networking #Social #SummerSocial #Games #Lavelle #Marketing #CanadianMarketers SMCC- Sponsorship Marketing Council Canada
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⌨ Fill in the Blank: ___________, sets the rules for the collection, use and disclosure of personal information in the course of commercial activities. Share your guess in the comments! We'll reveal the answer in a few days. #Marketing #Privacy #MarketingRules #CanadianMarketing
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🤔 Under CASL, how long can you rely on implied consent from an existing business relationship? #marketing #emailmarketing #mobilemarketing #CASL #marketingrules #canadianmarketing
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