Articles by Eric
-
Three Strategies Media Are Embracing in the Age of AI
Three Strategies Media Are Embracing in the Age of AI
By Eric Tang, MBA, CM
-
Brand Building, AI, and Beyond: Insights from Four CMOs
Brand Building, AI, and Beyond: Insights from Four CMOs
By Eric Tang, MBA, CM
-
Standing Strong: Navigating Corporate Allyship Amid Anti-LGBTQ+ Pressures
Standing Strong: Navigating Corporate Allyship Amid Anti-LGBTQ+ Pressures
By Eric Tang, MBA, CM
Contributions
-
Your corporate communications are failing to engage. How can you make them more effective?
Context matters. Test your messages from the perspective of your stakeholders: their backgrounds, situations, and interests. Empathy is critical to how messages may resonate. Timing is as important as content because your audiences will respond to the same messages differently, subject to what other public dialogues are trending. Lastly, ensure your messages are backed by action. Stakeholders are expecting you to do what you say.
Activity
-
𝗟𝗲𝘁 𝘁𝗵𝗲 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗯𝗲𝗴𝗶𝗻! As many know, my wife and I have been planning our move to the U.K. for quite some time. Well, that time…
𝗟𝗲𝘁 𝘁𝗵𝗲 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗯𝗲𝗴𝗶𝗻! As many know, my wife and I have been planning our move to the U.K. for quite some time. Well, that time…
Liked by Eric Tang, MBA, CM
-
I just got schooled! You never stop learning in this game. But last week I was lucky enough to learn from some of the greatest professors from the…
I just got schooled! You never stop learning in this game. But last week I was lucky enough to learn from some of the greatest professors from the…
Liked by Eric Tang, MBA, CM
-
Last week, I had the privilege of attending the Postgraduate Senior Management Program at Omnicom University. I listened to a high-level line-up of…
Last week, I had the privilege of attending the Postgraduate Senior Management Program at Omnicom University. I listened to a high-level line-up of…
Liked by Eric Tang, MBA, CM
Experience & Education
-
Porter Novelli
View Eric’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Volunteer Experience
-
Advisory Council Member
American Marketing Association (AMA), Toronto
- Present 3 years
Education
I work with a group of senior marketers to provide strategic counsel to the AMA Toronto executive board. Our goal is to unleash the leadership potential of our members and marketing professionals at large.
-
Board Member
Toronto Summer Music
- 2 years 11 months
Arts and Culture
Provided strategic counsel on marketing and grant applications
-
B2B Council Member
Canadian Marketing Association
- Present 2 years 11 months
Economic Empowerment
As part of the B2B Council member, we empower Canadian marketers to advance their career and to serve corporate Canada with a clear sense of purpose. I contribute my expertise in brand positioning, corporate communication, and reputation management to the council.
Publications
-
Porter Novelli’s Stakeholder Management & Strategic Media Outreach Brings Visibility and Much-Needed Aid to Teen-Crisis Initiative, Earning a Bronze in Bulldog’s Not-for-Profit Awards
Bulldog Reporter
An interview with Bulldog Reporter on stakeholder management for not-for-profit organizations
Other authors -
Honors & Awards
-
2016 Bulldog Not-for-Profit PR Awards, Bronze Winner for the Best Media Relations Campaign in North America
Bulldog Reporter
I led the launch of BroTalk, a Canadian national service to combat teenage boys' emotional challenges. The service is offered by Kids Help Phone, the only Canadian charity that offers 24/7 counselling and information services for young people.
-
Reagan's 2016 Nonprofit PR Awards, Honorable Mention, Media Relations Campaign, North America
Reagan's PR Daily
I led the launch of BroTalk, a Canadian national service to combat teenage boys' emotional challenges. The service is offered by Kids Help Phone, the only Canadian charity that offers 24/7 counselling and information services for young people.
-
ACE Awards, Bronze Winner, Media Relations Campaign, Nonprofit
CPRS Toronto
I led the launch of BroTalk, a Canadian national service to combat teenage boys' emotional challenges. The service is offered by Kids Help Phone, the only Canadian charity that offers 24/7 counselling and information services for young people.
Languages
-
Cantonese
Native or bilingual proficiency
-
French
Limited working proficiency
Recommendations received
15 people have recommended Eric
Join now to viewMore activity by Eric
-
Thrilled to be selected as a Multi-Disciplinary Judge for the Canadian Marketing Association's CMA awards this year and excited to review the best in…
Thrilled to be selected as a Multi-Disciplinary Judge for the Canadian Marketing Association's CMA awards this year and excited to review the best in…
Shared by Eric Tang, MBA, CM
-
#Flashback to a few Fridays ago when we celebrated our #SilverWin as a team at the #CPRS ACE Awards. We live and breathe this campaign for a whole…
#Flashback to a few Fridays ago when we celebrated our #SilverWin as a team at the #CPRS ACE Awards. We live and breathe this campaign for a whole…
Liked by Eric Tang, MBA, CM
-
🎉 Excited to share that I've joined 1Password as Vice President of Corporate Marketing & Communications! It's been an incredible first week meeting…
🎉 Excited to share that I've joined 1Password as Vice President of Corporate Marketing & Communications! It's been an incredible first week meeting…
Liked by Eric Tang, MBA, CM
-
Our Canadian Marketing Association B2B Council blog is out. https://lnkd.in/gbDh_wwu We focused on how to foster creativity in B2B campaigns and…
Our Canadian Marketing Association B2B Council blog is out. https://lnkd.in/gbDh_wwu We focused on how to foster creativity in B2B campaigns and…
Posted by Eric Tang, MBA, CM
-
As we approach Pride Weekend, I'm reflecting on the evolving landscape of LGBTQI+ rights and representation since my Yahoo article on the importance…
As we approach Pride Weekend, I'm reflecting on the evolving landscape of LGBTQI+ rights and representation since my Yahoo article on the importance…
Liked by Eric Tang, MBA, CM
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More