Canadian Marketing Association’s Post

Here's a powerful approach to measuring marketing campaign effectiveness in the post-third-party cookie era 🍪 #Thirdpartycookie #Firstpartydata #Privacy #Onlineprivacy #Consumertrust #Google #GoogleAI #Digitalmarketing #Marketingtrends #Adyogi

Consumers today are more conscious of their privacy rights, as well as the various marketing tactics used by marketers. The collection and use of personal information through cookies has become so prevalent, that this process can easily be seen as invasive in some cases. Here are 5 tips to privacy-centric marketing: https://bit.ly/3PirNMo #Privacy #Marketing #DigitalMarketing #PrivacyCentric

Consent management needs to be an important part of your marketing strategy. Here’s how to get started: https://bit.ly/3Kw5zmo #Privacy #CustomerPrivacy #PrivacyLaws

Privacy must be integrated into every step of your marketing process. To see what this should ideally look like, let’s take a look at a principle known as “Privacy by Design”. https://bit.ly/406lP4M #PrivacyByDesign #privacy #marketing #PrivacyFirstMarketing

In the past five years of reported results from CASL, how have complaint numbers translated into actions? Let's get into the big numbers, and move toward understanding a pattern of action from complaints to actions: https://lnkd.in/g3vXbZhJ #marketing #privacy #legislation #canada #emailmarketing

Privacy must be integrated into every step of your marketing process. To see what this should ideally look like, let’s take a look at a principle known as “Privacy by Design”. https://bit.ly/3S9nwMP #PrivacyByDesign #privacy #marketing #PrivacyFirstMarketing

Privacy must be integrated into every step of your marketing process. To see what this should ideally look like, let’s take a look at a principle known as “Privacy by Design”. https://bit.ly/4a5cRt4 #PrivacyByDesign #privacy #marketing #PrivacyFirstMarketing

Consent management needs to be an important part of your marketing strategy. Here’s how to get started: https://bit.ly/3xVP9AZ #Privacy #CustomerPrivacy #PrivacyLaws

Consent management needs to be an important part of your marketing strategy. Here’s how to get started: https://bit.ly/3SWuVO2 #Privacy #CustomerPrivacy #PrivacyLaws

Privacy must be integrated into every step of your marketing process. To see what this should ideally look like, let’s take a look at a principle known as “Privacy by Design”. https://bit.ly/3tmbHZc #PrivacyByDesign #privacy #marketing #PrivacyFirstMarketing