SMCC- Sponsorship Marketing Council Canada

SMCC- Sponsorship Marketing Council Canada

Advertising Services

Toronto, Ontario 4,760 followers

About us

The Sponsorship Marketing Council Canada was created in 2004 to drive advancements in the field of sponsorship marketing. Our mission is to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry. The Association presently has over 125 member organizations throughout Canada, most of which are located in the Greater Toronto Area, but the SMCC continues to grow and is expanding with regional chapters being developed in Calgary, Vancouver, and all over Canada.

Website
http://www.sponsorshipmarketing.ca/
Industry
Advertising Services
Company size
501-1,000 employees
Headquarters
Toronto, Ontario
Type
Nonprofit
Founded
2004
Specialties
Sponsorship Marketing, Business Development, Advertising, and Education

Locations

  • Primary

    150 Eglinton Avenue Street East

    Suite 402

    Toronto, Ontario M4P 1E8, CA

    Get directions

Employees at SMCC- Sponsorship Marketing Council Canada

Updates

  • 🌞 Get ready for the networking event of the summer! 🌞 Join the Sponsorship Marketing Council of Canada and the Canadian Marketing Association at Lavelle for our Summer Social Event! Last year’s event was a blast, filled with interactive games, prizes, and special cocktails. Don’t miss out on this opportunity to connect with colleagues, clients, and industry professionals. Join us at Lavelle Pool Bar located at 627 King St. W in Toronto from 5:30pm to 8:30pm for an evening of networking, beverages and h'ordeuvres, and expanding your connections. Reserve your spot now and make this summer unforgettable! 🌟 https://lnkd.in/gCQ99uvG #Networking #SummerSocial #TorontoEvents #MarketingCommunity

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  • We're excited to announce our panel for the upcoming SMCC Calgary Stampede event on July 8th at the updated start time - 10:30 AM! We're lucky to be hearing from Cassia Prentice, Manager of Government Relations & Community Engagement at Pembina Pipeline Corporation, Jared Wall, VP of Sponsorship Consulting at Momentum Worldwide, and Jennifer Tessier, Director of Food Service & On-Premise at Coca-Cola Canada Bottling Limited. The panel will be moderated by Stephanie Mok, Development Director at Calgary Folk Music Festival. This event is officially SOLD OUT, looking forward to seeing everyone at the Calgary Stampede!

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  • We're excited to announce our final panelist for Thursday's Breakfast Forum, Rizwan Devji, Senior Account Director at Publicis Sapient! With a wealth of experience in marketing, account management and digital transformation, Rizwan brings invaluable insights into how AI can revolutionize marketing strategies and consumer engagement. Join us on Thursday, June 20th at 8:00 AM at Real Sports Bar for cutting-edge discussions and networking with industry experts. Don't wait! Register before Wednesday, June 19th to ensure you get a name badge at the door. Register here: https://ow.ly/s1AG50Slacf (Remember, you must register for each individual Breakfast Forum—attending one does not mean you are registered for the next!)

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  • Get ready for Happy Hour SMCC Vancouver! Beverages with the Board will be taking place on Thursday, June 20th at Tap & Barrel Olympic Village. Swing by and enjoy a refreshing drink while staying in the loop with the latest updates for YVR. Need another reason to join? All who attend on Thursday will receive a FREE ticket to the Whitecaps FC Pride match vs Houston on July 20th! Registration is not required, and these events are hosted every third Thursday of the month. We look forward to seeing you there! #SMCC #YVR #Vancouver #Sponsorship #Marketing

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  • We're thrilled to have Rodrigo Coelho, Managing Director at Momentum, join our panel at the SMCC AI event! Rodrigo is a visionary sports marketer with a passion for fan engagement that transcends borders. With a wealth of experience from iconic events like the Olympics and the World Cup, Rodrigo brings a unique perspective to partnership activation and brand experiences. Rodrigo's commitment to creativity and innovation has resulted in impactful campaigns that resonate across diverse audiences. At the event, he will share insights on how brands use AI to engage consumers, providing strategies that drive meaningful fan interactions. Don't miss this opportunity to learn from Rodrigo's expertise in sports marketing and AI integration! Join us on Thursday, June 20th at 8:00 AM at Real Sports Bar and be sure to register before Wednesday, June 19th to ensure you receive a name badge at the door! Register here: https://lnkd.in/gJcQwxMh (Don’t forget, you must register for each individual Breakfast Forum—attending one does not mean you are registered for the next!)

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  • We're excited to introduce Ryan Khurana, Lead of Machine Learning and Advanced Analytics at MLSE (Maple Leaf Sports & Entertainment Partnership), as a panelist at our SMCC AI event! Ryan is a pioneer in the Generative AI ecosystem, with extensive experience developing AI products across various business domains. His work at MLSE touches every aspect of the business, making him an invaluable resource in the AI landscape. At the event, Ryan will explore how AI enhances the fan experience, offering unique perspectives on transforming fan engagement in sports and entertainment. Don't miss this opportunity to gain insights from a leader in AI and analytics! Join us on Thursday, June 20th at 6:00 PM at Real Sports Bar. Make sure to register before Wednesday, June 19th to get your name badge at the door! Register here. https://ow.ly/VRJW50Sk3JL (Remember, each individual Breakfast Forum requires separate registration—attending one does not mean you are registered for the next!)

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  • Join us in welcoming Vahid B. Zadeh, former Chief Technology Officer at PUSH and Principal Tech Leader at WHOOP, to our panel at the upcoming SMCC AI event! Vahid's expertise in developing state-of-the-art AI solutions consistently delivers exceptional results, making him a sought-after advisor in the tech world. At the event, Vahid will share insights on the history and future of AI, providing a compelling narrative that underscores the transformative power of AI technologies. Don't miss his presentation—a must-attend for marketing professionals eager to harness AI's potential! Don't miss this chance to dive into the world of AI with Vahid Zadeh and our other expert panelists! Join us on Thursday, June 20th at 8:00 AM at Real Sports Bar. Register before Wednesday, June 19th to ensure you get a name badge at the door! Register here: https://lnkd.in/gqA-EqiD (Don’t forget you must register for each individual Breakfast Forum—attending one does not mean you are registered for the next!)

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  • Save the date for Thursday, June 20th, 2024 because you won't want to miss this Breakfast Forum! Join your friends at the SMCC at the Real Sports Bar as we look at the history of AI, see where it is going, and take a deep dive into how it is being used by others. We have assembled a panel of leading experts in the world of AI and sponsorship, including Rodrigo Coelho, Managing Director at Momentum Worldwide, Ryan Khurana Lead, Machine Learning and Advanced Analytics at MLSE (Maple Leaf Sports & Entertainment Partnership), and Vahid B. Zadeh, Principal Tech Leader at WHOOP, to get you caught up on how new technologies being introduced by AI can be used to enhance your partnership programs. Registration is now open: https://lnkd.in/gqA-EqiD Don't forget to register early to ensure you receive your name badge! (Please note: You must register for each individual Breakfast Forum, attending one does not mean you are registered for the next!)

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  • It's not too late to register for NBA in Canada: Activating a National Brand in Regional Markets presented by the Sponsorship Marketing Council of Canada – Vancouver Chapter and the NBA, taking place this Wednesday, June 5th! Celebrate the NBA’s announcement of NBA House making its Canadian debut in Vancouver with Finals viewing parties, interactive basketball games, meet-and-greets with NBA legends Robert Horry and Rip Hamilton, photo ops with the Larry O’Brien Trophy, official NBA merchandise, contests, and more. Get the inside scoop on impactful sponsorship marketing campaigns with our esteemed panel including moderator Bill Cooper, Co-Founder of Done Differently and SMCC Vancouver Chapter Board Member, and panelists Leah MacNab, Managing Director of NBA Canada, Mark Starkey, CEO of Victory Creative Group, Diane Bond, Senior Marketing Manager at Subway, and Brittany Bell, Partnerships Manager at KOHO. 🗓 Date: Wednesday, June 5, 2024 🕔Time: 5:00 PM - 7:00 PM (Panel: 5:30 PM - 6:30 PM, please arrive by 5:15 PM) 📍Location: Plaza of Nations – Harbour Event & Convention Centre, 760 Pacific Blvd, Vancouver, V6B 5E7 Don't miss this chance to gain insights and network with top professionals in sponsorship marketing! Looking forward to seeing you there. Register here: https://lnkd.in/ewvRPqGe #NBACanada #SMCCVancouver #SponsorshipMarketing #NBAFinals #MarketingStrategies #BrandActivation #VancouverEvents

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  • Sponsorship Marketing Council of Canada – Vancouver Chapter and the NBA are excited to present "NBA in Canada: Activating a National Brand in Regional Markets." Join us for an exclusive event in conjunction with the NBA’s announcement of NBA House making its Canadian debut in Vancouver. NBA House will feature Finals viewing parties, interactive basketball games, meet-and-greets with NBA legends Robert Horry and Rip Hamilton, photo ops with the Larry O’Brien Trophy, official NBA merchandise, contests, and more. Prior to its opening, we’ll get a sneak peek and take a sponsorship marketing perspective on impactful campaigns. Join us as we dive into successful partnerships, the impacts of west-coast fandom, creative vision and storytelling, WNBA expansion, and more. Our insightful panel will be moderated by Bill Cooper, Co-Founder of Done Differently and SMCC Vancouver Chapter Board Member. Panelists include Leah MacNab, Managing Director of NBA Canada; Mark Starkey, CEO of Victory Creative Group; Diane Bond, Senior Marketing Manager at Subway; and Brittany Bell, Partnerships Manager at KOHO. Date: Wednesday, June 5, 2024 Time: 5:00 PM - 7:00 PM (Panel: 5:30 PM - 6:30 PM, please arrive by 5:15 PM) Location: Plaza of Nations – Harbour Event & Convention Centre, 760 Pacific Blvd, Vancouver, V6B 5E7 Don’t miss this opportunity to gain insights and network with top professionals in the sponsorship marketing industry! Register here: https://lnkd.in/ewvRPqGe #NBACanada #SMCCVancouver #SponsorshipMarketing #NBAFinals #MarketingStrategies #BrandActivation #VancouverEvents

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