We're excited to announce our final panelist for Thursday's Breakfast Forum, Rizwan Devji, Senior Account Director at Publicis Sapient! With a wealth of experience in marketing, account management and digital transformation, Rizwan brings invaluable insights into how AI can revolutionize marketing strategies and consumer engagement. Join us on Thursday, June 20th at 8:00 AM at Real Sports Bar for cutting-edge discussions and networking with industry experts. Don't wait! Register before Wednesday, June 19th to ensure you get a name badge at the door. Register here: https://ow.ly/s1AG50Slacf (Remember, you must register for each individual Breakfast Forum—attending one does not mean you are registered for the next!)
SMCC- Sponsorship Marketing Council Canada’s Post
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Friends and colleagues in MENA, this media essentials webinar is a must! 💡 Sign up to hear regional insights on media and shopping habits! 💡
We're thrilled to announce that Samar Ghaly Director of Media Solutions at Aleph and Eliana Iturria Global Research Sr. Manager at Aleph will host a session during IAB MENA Member Showcase Series on Aleph's Media Essentials Report! Our team will be diving deep into MENA's Media Marketplace, consumer behavior, and shopping insights. You don't want to miss this! Book your spot for June 26th at 4:00 PM here: https://bit.ly/4bSgjr9
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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Statistics speak for themselves. The numbers don’t lie! 👀 💥 Brand visibility with 95% of show attendees 💥 82% of entire show audience visited the stand 💥 89% of all video captured shared by audience on social With budgets being squeezed, time scales getting shorter and the expected ROI greater than ever, data, audience insights and a high performing events team matter when it comes to metrics. A brilliant example of this is our work with Virgin media O2 at EGX. Using mapping technologies, automated user generated content capture and editing in addition to a comprehensive social sharing strategy both during and post event. Let us know if you would like similar metrics at your next event. https://lnkd.in/enS3Q6NX
Matter | Virgin Media at EGX
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Struggling to measure ROI across consumer touchpoints? You're not alone. Join Nielsen and Lyft at Cannes Lions for a deep dive into the importance of mapping ROI at every step of the consumer journey. Learn how understanding metrics beyond reach and frequency can fine-tune your campaigns and drive real results. 📈 Limited spaces available—request your invite now! #CannesLions #DigitalMarketing #ROI https://bit.ly/3RdkN3p
Unlocking ROI: The power of full funnel metrics
events.nielsen.com
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As Rory Sutherland, Vice Chairman at Ogilvy & TED Speaker, recently pointed out, assuming your target audience is homogeneous may be a big mistake. The reality is that different segments may have different reasons for being interested in what you offer. If we shift our thinking to panelists, the same may certainly hold true – different segments of panelists may have different reasons for being interested in being a panelist. The problem is that panel companies employ more of a one size fits all approach when it comes to their panelists who simply get an invite in their inbox and maybe they access it or maybe they don’t. A system needs to be in place that can reach all the different segments that make up a panel and appeal to folks in more of a customized manner. It can be done...GMIFY – who knew? #marketresearch
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🤔 VTA or Click-Through Attribution? Our blog explains how VTA provides a comprehensive view of an ad’s influence, especially on platforms where engagement patterns differ.
What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs? - Z2ADIGITAL
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Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!
Measuring success in a changing digital landscape
events.nielsen.com
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Accelerating access to the data allows for ample time to delve into your analysis.
Agency folk - sick of racing against the clock to gather crucial pitch insights? ⏰ Carat needed target audience insights to inform strategy as part of a pitch for a multinational soft drink manufacturer. Utilizing Glow's survey tech, they captured unique data in days to inform their approach. How was it possible? Glow's platform, panel access, and people provide a unique combination that enables data capture three times faster than traditional market research and at a fraction of the cost. Check out how Carat used Glow to create a competitive advantage: https://hubs.li/Q02sZ9kv0 Otto Lee Voon Choong Rebecca Bricknall Matt Houltham Simon Gibbard Tim Clover
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