SMCC- Sponsorship Marketing Council Canada’s Post

💫 Media Wastage 💫 Brand Suitability 💫 Social Viewability, and the 2 vowels we can’t live without 💫 AI Buzzword Bingo? No....these were the key topics discussed at the DoubleVerify #ImpactEMEA conference yesterday in London, one of XR Extreme Reach valued partners. Thanks for the great event DoubleVerify and insightful keynote Dan Slivjanovski 💡 Highlights💡 ⚡Channel4 shared the minefield that is viewability in Social, and how Advertisers need consistent cross platform measurement to get to true insights and understand what formats are working. ⚡ Bobi Carley from ISBA focused in on minority owned publishers and it was great to hear about the support that is provided to these groups so they can understand how they are being measured and scored. This helps these publishers 📈 the ROI they offer to advertisers and ensure the diverse audiences they represent continue to be communicated to and not ignored. 

🌟 Last Chance to RSVP! 🌟 Secure your spot for tomorrow's session with Patrick Faith on "Game-Changing Insights: Unveiling the Power of StellarAlgo in Revolutionizing Sports & Entertainment Analytics" Learn from real-life case studies with the New York Yankees, Vancouver Canucks and Toyota. #dataanalytics #meetup #sportsdata

To elevate #FanEngagement, sports organizations should be fully leveraging their most important asset, #FanData. The more value we feel, the more inclined we are to share our data, which fuels even richer experiences. Comprising metrics such as viewership, attendance, merchandise sales, and social media engagement, organizations can enable personalized experiences and connect with fans on a deeper level. Read more about the transformative power of fan data: https://hubs.li/Q02xYjzv0

As ScorePlay keeps expanding in the US market, they're embracing an opportunity to revolutionize sports media with innovation that was never seen before. The US sports industry, with its vast and diverse fan base, presents unique challenges and opportunities. Their approach? Use AI to tailor content, streamline workflows, and enhance fan engagement, always with a human touch at the core. The content should be more inclusive, efficient, and engaging. By understanding the unique needs and passions of the US sports community, ScorePlay is positioned to not just participate in the market but to lead it into a new era of digital sports media.

Let 24 Frames Digital redefine engagement and craft your perfect virtual event experience, immersing your audience in an unforgettable journey. #VirtualEventMastery #EventPro #DigitalGurus #StrategySavvy #EventExcellence #PressPlayWith24Frames #VirtualSuccess #EventPlannerExtraordinaire #DigitalEventGenius #24Framesdigital #VirtualEventPro #GlobalAudience #24FramesDigital #SeamlessStreaming #customisedwebcast

Many #AdTech and business media have shared #Cannes takeaways in the last two weeks. We loved reading all of them and decided to share the diverse ideas of our industry’s top-notch reporters in a single write-up. In a new post, we share a Cannes media roundup with key topics and takeaways covered by AdTech journalists. The highlights:   🔶 AI shifted from an emerging trend to the new reality advertisers and marketers must embrace (according to Ad Age, Digiday, The Drum, Fortune, EMARKETER, and The Wall Street Journal). 🔶 AdExchanger, InternetRetailing, and NewDigitalAge noted that retail media dominated La Croisette. 🔶 With the Olympics around the corner, sports were an important conversation in Cannes. The Current and The Media Leader took a closer look at these discussions. 🔶 The future of online publishers is uncertain, according to observations by Axios and AdMonsters, but there’s hope. Thanks to all the reporters who covered the week in Cannes with amazing detail and insight at an impressive speed. 📌 Check out our review media recaps: https://lnkd.in/d4zvgGYw #cannes2024 #canneslions #adtechmedia #xenoss #adtechevents

Accelerating access to the data allows for ample time to delve into your analysis.

Change is in the air (and we’re not just talking about the Fall). Industry experts, including Fox Corporation’s EVP and Chief Advertising Research & Analytics Officer, Mainak Mazumdar, discussed the changing landscape of distribution and consumption at last week’s Variety's Entertainment & Technology Summit. “The marketing objectives for an advertiser have not changed, distribution has. Data becomes very important, because you have to target the audience that the client is looking for.” – Mainak Mazumdar For more key takeaways from the event, click here: https://lnkd.in/euN7SMsV #VarietyEntTech

🌍 Breaking down geographical barriers and boosting engagement—Direct Connection achieved unprecedented success with 6Connex! 🚀 Learn how this innovative agency harnessed the power of virtual events, personalized experiences, and real-time analytics to connect with a global audience. See the case study: https://hubs.ly/Q02cGG2v0 #VirtualEngagement #EventTech #6Connex #Agency #CaseStudy

Want to keep your pulse on the top sports business trends? Read my favorite annual report... PwC's Sports Industry Outlook (link in comments) Here's a sneak peak into what they cover: 🤖 Impact of AI on personalized fan experiences 📺 The rise of DTC and fallout of RSNs 🌎 Leagues expanding globally 👭 The rise of women's sports 📖 The bridge between sports and storytelling Plus more... Shout out to Mike Keenan, David Rader, and the team! #sportsbiz #linkedinsports