Toronto Marketing Hub

Another one in the books! Thank you to our speakers Emilly Gama and Luis Rafael Chavez for their fantastic case studies on influencer marketing and B2B email campaigns. For those who couldn't make it, the Marketing Open Mic is a monthly event where marketers of all stripes and backgrounds have the opportunity to show their work and insights. The case studies are concise and action-oriented, with opportunity for attendees to follow up with questions. Tuesday's presenters knocked it out of the park. And major gratitude to LVL UP Studios for making the event possible at their beautiful venue.

Unsure how your brand can tap into the creator economy? Then make sure to come out to this Tuesday's Marketing Open Mic to hear Emilly Gama, Social Media Strategist at Nestlé, present her case study on the impact of influencer marketing. She'll explore how leveraging creators to communicate with a younger audience can rejuvenate brands—we can't wait! You can get your tickets on our Luma event page here: https://lu.ma/nvmvrfzy.

This Tuesday! Marketing Open Mic is back for its next instalment, this time at the bright, spacious LVL UP Studios. Our Marketing Open Mic is an opportunity to hear marketers of all backgrounds present field-tested case studies, as well as give more voices in the industry an opportunity to show their work in front of colleagues. Stay tuned as we provide a sneak peak of presentations in the days to come, and make sure to get your ticket on Eventbrite using the link below. You can also apply to speak at a future Open Mic by filling out this form: https://lnkd.in/guT5jCFt

Will Canadian privacy regulations like CASL and Quebec's Law 25 decrease the ROI of email marketing? We asked Geoffrey Blanc, PMP, GM of Cyberimpact, a Canadian-born and grown email marketing tool operating out of Quebec since 2006. "The answer is yes. You saw it as soon as we implemented the cookie banner on websites. Every single company got a hit on their ROI, AdWords investment, and conversion. It’s just a question of getting used to it, finding new ways to revise their ROI. Companies with lots of data will need to revise how they will be using this data and mostly ask for proper consent in the future. You will see more and more companies trying to update their list through some consent campaigns and or validate the interest of those contacts to continue receiving emails. You will also see more and more personalization in order to get better ROI as lists are going to start shrinking. You will want to make sure that every email counts. And in order to do that you need to make sure you send the right content to the right person." To learn much, much more about Canadian marketing regulations and how to email your customers while respecting their data, check out the full interview (https://lnkd.in/gNqmzRFD) • What makes Canadian martech different • The realistic risk level to companies of not following Canada-specific email regulations • How to comply with CASL and Law 25 • And much more

We want to extend our heartfelt thanks for joining us at our recent event, "Panel and Mixer: SEO in the Age of AI." Your support and participation mean a lot to us. A special thank you goes to our moderator, Steve Toth, for steering insightful discussions throughout the event. We also appreciate the valuable contributions from our esteemed panelists, Alina Benny, Can Malay, and Martin Dejnicki, who shared their expertise and engaged with the audience's questions. Thank you once again for making the event a success. We look forward to welcoming you to our upcoming gatherings.

SEO—it's pronounced dead every few years, yet here we are, with organic search going strong as a primary marketing channel. But are the current warning bells around AI and SEO different? That's what we'll be exploring this Tuesday at our event, moderated by Steve Toth of SEO IRL and featuring an expert panel: • Martin Dejnicki, Enterprise SEO Consultant at IBM • Alina Benny, Head of Content at Aura • Can Malay, Senior SEO Strategist Accenture Many experts are sounding the alarm that SGE will decrease opportunities for SEO, while others predict a shift from search engines to AI answer engines. Then, there are the changing economics of content creation, which leaves us with an industry in flux. This expert panel is dedicated to separating the hype from the reality, the panic from prudence, to approach a better understanding of the impact of AI on SEO. If you're an agency, SEO professional, or business that relies on organic traffic for revenue, this panel and networking event will help you assess whether you're strategically positioned for the wave of changes about to hit search engines. Make sure to purchase your ticket on Eventbrite: https://lnkd.in/gJzjKYZW Ticket includes free drinks and canapés. Location: Acme Works Key Times 6:30PM—Event Start 7:00PM—Panel Begins 8:00PM—Networking Mixer 9:30PM—End Time

It was a privilege to host our distinguished speakers at yesterday's Marketing Open Mic: Fatima Khan, Alexandra M., Omair Rehman, MBA, BS (Computer Engr.), and Mike Leon. Your insightful presentations and contributions set the stage for a thought-provoking and enriching evening. And... a heartfelt thank you to everyone who attended, mingled, and engaged in meaningful discussions. The collaborative atmosphere is the backbone of these events—so here's to continuing the conversation and exploring strategies, insights, and cases together at our next Open Mic. 

Meet the speakers for tomorrow's Marketing Open Mic! • Alexandra M., CEO of Coach House Marketing • Omair Rehman, MBA, BS (Computer Engr.), Marketing Manager at Elanco • Fatima Khan, Communications & Marketing Manager at Re-Imagine Ontario • Mike Leon, Managing Director of Brand Heroes Prepare to gain practical insights from our speakers' case studies. They will share how customer journey data can boost your revenue, and how to execute a successful omnichannel campaign. Presentations will delve into the strategies of being radically different in today's world and the power of empathy in marketing. We can't wait to see you there! Follow this link to get your ticket: https://lnkd.in/gcWxqAp4

Want to hear concise, actionable case studies across different industries and marketing specializations? Then mark your calendars for June 13 and get your ticket for our Marketing Open Mic. At our last event, attendees heard a founder's experience experimenting with startup marketing, a case study on building thought leadership in real estate, social campaigns to boost engagement for a CRM software, and a presentation on positioning yourself for career success in today's job market. And we have a fantastic slate of case studies prepared for the 13th. 🌟 Event Highlights: • 3-4 short, impactful presentations • Insights and takeaways from real marketing campaigns • Networking Night, with food and drinks available for purchase Following the presentations, you’ll have the opportunity to meet new colleagues at our Networking Night at STACKT. The Marketing Open Mic isn't about sales pitches or proving who's the best marketer. It's about learning from each other's successes and failures, and growing together as a community. For speakers: ➡️ A chance to present your work publicly ➡️ Gain visibility and network with peers ➡️ Practice public speaking in a friendly room ➡️ Receive a recording of your case study (optional) If you’re a practicing marketer and would like to speak at a future Open Mic, reach out to us! We're looking for real cases and campaigns that have been tested in the field, are insightful, and will start conversations. If you secure a slot, TMH will support you in preparing a compelling presentation, including creating an deck. Tickets to attend are limited, so don't miss out. We can't wait to see you there!

We want to give a huge Thank You to our speakers and the 70+ people who attended our inaugural Marketing Open Mic yesterday! It was an experiment in community-driven events, one that also provided tons of concise and actionable insights. For those who missed it: • Alison Pearce spoke about her widely-reported campaign to help real estate venture studio R-LABS Canada Inc. build thought leadership and brand awareness • Olga Z. showed the social campaign—creatives and all—which boosted engagement for leading Mac CRM software Daylite • Thivaher (Thiv) Paramsothy went over the trials, tribulations and successes of scrappy marketing experimentation at young startup Hera Fertility (Techstars '23) • Rick Chad, President of Chad Management Group, drew from his decades of industry experience to advise how marketers can position themselves for career success in today's environment We can't wait for the next one.