Richard Raphael’s Post

Look who is joining the Bluecore party! What a great addition to the team. Welcome, Mary Kay Huse!

Here's a stat that may by more frustrating than shocking for my friends in retail: 79% of site visitors went unidentified on Black Friday. I repeat....79%! And to quote Captain Obvious, you can’t deliver personalized content that engages and converts customers unless you know who they are. Well, I'm not sure he actually said that but he would if he was in digital marketing! All of this means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/gc-7F46Z 

For my retail friends..... Be sure to check out Bluecore's 2023 Black Friday Report, which is full of interesting and actionable insights. Similar to 2022, nearly 80% of all shoppers were anonymous, but the largest retailers saw a 12% increase in ID rate while mid-market retailer's ID rate decreased by 4%.

For any Solutions Consultants out there looking for their next adventure! Come join the Bluecore party!

That's right! Bluecore has been named Best Overall Conversion Optimization Technology by MarTech Breakthrough! Pretty cool to be recognized for helping enterprise retailers more effectively move shoppers through the funnel, no matter what the environment https://bit.ly/47MPG5I

For those of you retailers who don't already have a countdown clock on your desk..... This report offers actionable ways to makes sure you're ready for Black Friday and Cyber Monday! Bluecore

For all my retail/eComm connections: You won't be surprised to learn that retailers were unable to identify 74% of their visitors during BFCM last year, leaving those shoppers completely unreachable. To change the trend this year, Bluecore is excited to introduce Transparent Identification to customers, which gives them complete visibility into their ID rate and the strategic guidance to quickly move newly identified and acquired leads through the funnel to become repeat buyers. https://bit.ly/46HWwZs 

I’m pleased to share that I’ve joined the Bluecore new business team! Bluecore helps retailers including Nike, GAP, Under Armour, Lenovo, and many more, deliver highly personalized and relevant digital customer experiences through the combination of technology that works and a relentless focus on customer success. I would be remiss not to offer a sincere Thank You to Salesforce for the transitional support, which gave me the breathing room needed to find the right role while at the same time reading several really good books, learning some new songs, making seafood stock and lobster bisque for the first time, visiting with family, and making real progress on my ‘Honey Do’ list. Feel free to message me if you want to learn more about Bluecore, or if you need tips on how to install a new video doorbell, replace weather stripping, and/or upgrade your garden irrigation…. Feeling refreshed and ready to roll!

For all the Corp Comms people in my network.